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DTSTART;TZID=America/Kentucky/Louisville:20250319T140000
DTEND;TZID=America/Kentucky/Louisville:20250319T144500
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UID:8885-1742392800-1742395500@accountingmarketing.org
SUMMARY:Virtual Campfire: Sales and Marketing: Inbound
DESCRIPTION:Unlock the secrets of successful inbound marketing in our next roundtable discussion tailored for accounting industry leaders. We’ll delve into effective strategies for attracting and engaging clients through high-quality content and targeted marketing efforts. Gain practical insights and share experiences with your peers to enhance your firm’s inbound approach and drive growth. \nSME \nDavid Toth\, Winding River Consulting \nDavid Toth is a distinguished consultant with nearly two decades of expertise in driving strategic growth and transforming practices now focused within the accounting and advisory sectors. Renowned for his forward-thinking approach\, David has become a trusted advisor to managing partners and growth and firm leaders\, specializing in digital transformation\, leadership development\, and management consulting. His candid and dynamic style bridges the gap between business strategy and the accounting profession. As a leader at Winding River Consulting’s MPB | Leadership Accelerated program and founder of the Digital Deep Dive Summit\, David fosters collaboration among firm leaders and champions digital innovation. Recognized by CPA Practice Advisor and Crain’s Cleveland Business\, his work continues to shape the future of the profession. \n  \n  \nEricka Blair\, Your Part-Time Controller\, LLC \n \nEricka Blair serves as the Director of Marketing at Your Part-Time Controller\, LLC (YPTC)\, where she leads strategic initiatives to amplify the company’s brand and expand its impact in the nonprofit accounting sector. With over 10 years of experience and a passion for storytelling and creative problem-solving\, Ericka oversees all aspects of YPTC’s marketing department\, including brand management\, creative\, content development\, and digital strategy. \n  \n  \n  \n  \n  \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel\nSunny Ricks\, Warren Averrett
URL:https://accountingmarketing.org/event/virtual-campfire-sales-and-marketing-inbound/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250219T140000
DTEND;TZID=America/Kentucky/Louisville:20250219T144500
DTSTAMP:20250115T194335Z
CREATED:20250109T210300Z
LAST-MODIFIED:20250115T194335Z
UID:8876-1739973600-1739976300@accountingmarketing.org
SUMMARY:Virtual Campfire: Branding
DESCRIPTION:Join us for our upcoming roundtable discussion where we’ll dive into the art of branding in the accounting industry. Discover innovative strategies to differentiate your firm\, build a compelling brand identity\, and connect more deeply with your target audience. Don’t miss this opportunity to exchange ideas with fellow marketing leaders and gain insights that can elevate your brand. \nSME \nMike Jones\, Resound \n \nMike is an award-winning brand consultancy owner\, author\, speaker\, and strategist\, helping professional services firms make their brands remarkable with authentic identity and storytelling. When he’s not doing all that jazz he’s building LEGO with his kids\, reading a history book\, or drinking a good cup of coffee…sometimes all three at the same time. \n  \n  \n  \n  \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-branding/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250115T140000
DTEND;TZID=America/Kentucky/Louisville:20250115T144500
DTSTAMP:20250108T201805Z
CREATED:20241205T155500Z
LAST-MODIFIED:20250108T201805Z
UID:8669-1736949600-1736952300@accountingmarketing.org
SUMMARY:Virtual Campfire: Project Management
DESCRIPTION:Join in the discussion on Project Management where we’ll explore effective tools for oversight and communication\, structuring teams for optimal performance\, and ensuring projects align with strategic goals. Share your challenges and discuss how to enhance coordination and efficiency in your marketing operations. This roundtable is an excellent opportunity to refine your project management approach and drive successful outcomes in your marketing efforts. \nSME \nAlly Bruening\, Anders CPAs + Advisors \nWith nearly 10 years of accounting marketing experience at Anders\, Ally Bruening has had a hand in coordinating and managing all parts of the firm’s digital marketing and content strategy. With a passion for process and project management\, she implemented Asana across her team in 2017 and developed consistent processes for all marketing activities. As part of a growing team\, implementing a project management platform has transformed how they collaborate\, track deliverables and manage complex marketing campaigns across multiple market segments. As an Asana Ambassador\, Ally keeps up with the latest Asana feature updates and enjoys implementing automation and empowering her team to do the same. \nAlly’s role has evolved into a market growth senior manager\, where she leverages these refined processes and project management systems to drive strategic growth initiatives across key market segments. Working closely with practice leaders and the marketing team\, she manages omni-channel lead generation campaigns and nurturing programs through streamlined workflows that align with the firm’s business goals. Drawing on her deep experience in content marketing and analytics\, Ally identifies new market opportunities and optimizes growth initiatives while providing crucial market intelligence to support Anders’ expansion efforts. \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-project-management-11525/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20241120T140000
DTEND;TZID=America/Kentucky/Louisville:20241120T144500
DTSTAMP:20241106T195318Z
CREATED:20240429T174746Z
LAST-MODIFIED:20241106T195318Z
UID:7838-1732111200-1732113900@accountingmarketing.org
SUMMARY:Virtual Campfire: Strategic Planning
DESCRIPTION:Join us to discuss how different firms use strategic plans at the firmwide\, practice\, and industry levels. Explore strategic planning as a framework for goal setting\, and explore the many ways that we as marketers can harness its power for action towards growth and other business objectives. \nSME \n\nAlice Lerman\, Lerman Strategies\n\nFacilitators \n\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-project-management/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240918T140000
DTEND;TZID=America/Kentucky/Louisville:20240918T144500
DTSTAMP:20240429T174627Z
CREATED:20240429T174512Z
LAST-MODIFIED:20240429T174627Z
UID:7833-1726668000-1726670700@accountingmarketing.org
SUMMARY:Virtual Campfire: Budgeting
DESCRIPTION:Delve into the crucial topic of budgeting in our next roundtable discussion. In this session we’ll share best practices for planning\, allocating\, and managing marketing budgets effectively. Learn from peers about overcoming common challenges and balances\, measuring ROI\, and ensuring your marketing efforts are both cost-effective and impactful. Join us for a practical conversation that will arm you with strategies to manage your marketing budget with confidence and precision. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-budgeting/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240821T140000
DTEND;TZID=America/Kentucky/Louisville:20240821T144500
DTSTAMP:20240808T193245Z
CREATED:20240429T174339Z
LAST-MODIFIED:20240808T193245Z
UID:7831-1724248800-1724251500@accountingmarketing.org
SUMMARY:Virtual Campfire: Segmentation/Personalization
DESCRIPTION:Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn how firms are creatively tailoring their marketing content and campaigns to diverse audiences. We’ll discuss real-world examples of successful personalization and segmentation across various channels\, providing insights into current trends and best practices. \nSME \nAlison Simons\, Simons Marketing \nAlison (she/her) for seven great years\, she was the head of marketing for a regional CPA firm where she would joke “if it’s not a tax return or an audit\, it crosses my desk.” In 2013 she became an entrepreneur with the founding of Simons Marketing. In order to serve more clients\, she attracted a team of really amazing people who focus on specialty areas within marketing because (get ready for one of her catch phrases) “Marketing is one word that means a lot of things” and it’s all too much for any one person to be good at.  So\, now she focused on working directly with clients on strategies to help them reach their goals while overseeing more of the activities.  Simons Marketing is an independent member of the BDO Alliance. \n  \n  \n  \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-segmentation-personalization/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240717T140000
DTEND;TZID=America/Kentucky/Louisville:20240717T144500
DTSTAMP:20240429T174330Z
CREATED:20240429T174226Z
LAST-MODIFIED:20240429T174330Z
UID:7829-1721224800-1721227500@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Tech Stack
DESCRIPTION:Explore the foundational tools and technologies that power effective marketing in our upcoming session on the Marketing Tech Stack. Join us as we dive into discussions on choosing the right tools\, integrating systems\, and leveraging technology to streamline operations and enhance engagement. Whether you’re looking to optimize your current setup or build a tech stack from the ground up\, this session will provide valuable peer-shared experiences to help you make informed decisions. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-tech-stack/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240619T140000
DTEND;TZID=America/Kentucky/Louisville:20240619T144500
DTSTAMP:20240212T145323Z
CREATED:20240122T182046Z
LAST-MODIFIED:20240212T145323Z
UID:7414-1718805600-1718808300@accountingmarketing.org
SUMMARY:Virtual Campfire: Cross-Selling
DESCRIPTION:Cross selling remains a major challenge for many accounting marketing teams. Join your AAM colleagues as we share our real-world experiences and practical tips for promoting\, incentivizing\, and reporting on cross selling successes. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-cross-selling/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240529T140000
DTEND;TZID=America/Kentucky/Louisville:20240529T144500
DTSTAMP:20240212T145350Z
CREATED:20240122T181730Z
LAST-MODIFIED:20240212T145350Z
UID:7411-1716991200-1716993900@accountingmarketing.org
SUMMARY:Virtual Campfire: Key Takeaways from AAM Summit
DESCRIPTION:Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned\, the strategic goals we set for the conference\, and most importantly\, how we can implement these innovative ideas within our firms. It’s an opportunity to share experiences\, discuss our collective learning\, and explore actionable steps to integrate these newfound strategies into our everyday marketing practices. Let’s come together to translate our summit experiences into tangible benefits for our firms and clients. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-keytakeawaysfromaamsummit/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240417T140000
DTEND;TZID=America/Kentucky/Louisville:20240417T144500
DTSTAMP:20240212T145410Z
CREATED:20240110T201549Z
LAST-MODIFIED:20240212T145410Z
UID:7345-1713362400-1713365100@accountingmarketing.org
SUMMARY:Virtual Campfire: Content Marketing
DESCRIPTION:Dive into the dynamic world of content marketing\, surveying a variety of formats and content types for each phase of the client journey. Together\, we’ll delve into innovative content strategies\, killer storytelling techniques\, and the art of creating valuable\, client-centric content that drives results. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-content-marketing/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240320T140000
DTEND;TZID=America/Kentucky/Louisville:20240320T144500
DTSTAMP:20240212T145435Z
CREATED:20240110T200708Z
LAST-MODIFIED:20240212T145435Z
UID:7342-1710943200-1710945900@accountingmarketing.org
SUMMARY:Virtual Campfire: Data Analytics
DESCRIPTION:Dive into the practical world of Data Analytics with us. This session is all about sharing experiences and strategies for using data in marketing decisions. Whether you’re just starting or looking to refine your skills\, we’ll discuss how to make sense of data and use it effectively in marketing campaigns. Join us for a collaborative discussion on making data a key part of your marketing toolkit. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-data-analytics/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240221T140000
DTEND;TZID=America/Kentucky/Louisville:20240221T144500
DTSTAMP:20240214T163907Z
CREATED:20240110T195930Z
LAST-MODIFIED:20240214T163907Z
UID:7339-1708524000-1708526700@accountingmarketing.org
SUMMARY:Virtual Campfire: AI
DESCRIPTION:Join us to explore the practical applications of AI in accounting marketing. We’ll discuss how AI tools are currently being used to streamline customer interactions and enhance marketing strategies. Share your experiences\, learn from your peers\, and gain insights into how AI can be realistically integrated into your marketing efforts. This session is an ideal platform for both AI novices and aficionados in the marketing field. \nSME \nAlice Grey Harrison\, Managing Partner\, AGH Consulting Group \nWith 25 years of experience in corporate communications\, Alice Grey is a seasoned professional who brings a fresh approach to strategy. Her passion lies in thriving within highly creative environments\, where she navigates the complexities of change and implements sophisticated communication strategies. \nAlice Grey is not just a strategist; she’s a catalyst for transformation. She excels in developing and executing strategies that inform\, inspire\, and drive cultural shifts within organizations. Change\, for her\, is not just a challenge—it’s an opportunity for alignment and growth. With proven results and award-winning strategies\, Alice Grey is a recognized leader in the industry and frequently shares thought leadership on the national stage. \n  \n  \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-ai-2024/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240117T140000
DTEND;TZID=America/Kentucky/Louisville:20240117T144500
DTSTAMP:20240105T150104Z
CREATED:20240105T150104Z
LAST-MODIFIED:20240105T150104Z
UID:7266-1705500000-1705502700@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketers Unplugged
DESCRIPTION:Join us for our first AAM Virtual Campfire of 2024\, where industry marketers will gather to reflect on the wins\, strategies\, and trends that defined the accounting marketing landscape in 2023. Together\, we’ll discuss inspiration and anticipation for what’s to come in 2024. \nWhy Attend:\n• Gain insights from industry marketers on successful 2023 marketing strategies and initiatives\n• Explore emerging trends and ideas shaping the industry.\n• Connect with like-minded professionals and share your own experiences.\n• Walk away inspired and ready to conquer the marketing challenges of 2024! \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel\nKristy Gusick\, Align Marketing Group
URL:https://accountingmarketing.org/event/virtual-campfire-marketers-unplugged/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20231115T140000
DTEND;TZID=America/Kentucky/Louisville:20231115T144500
DTSTAMP:20230606T200422Z
CREATED:20230606T200422Z
LAST-MODIFIED:20230606T200422Z
UID:6327-1700056800-1700059500@accountingmarketing.org
SUMMARY:Virtual Campfire: Social Media
DESCRIPTION:Remember when social media was new? Us either. A new social channel or community seems to lauch every year. What channels are still relevant? How are you feeding the social media content beast? And are we still asking\, “How do you measure it?” Please come prepared to discuss all things social media. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans.
URL:https://accountingmarketing.org/event/virtual-campfire-social-media/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20231018T140000
DTEND;TZID=America/Kentucky/Louisville:20231018T144500
DTSTAMP:20231005T164658Z
CREATED:20230606T200113Z
LAST-MODIFIED:20231005T164658Z
UID:6325-1697637600-1697640300@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Data- What are you Capturing and How are you Using It?
DESCRIPTION:Discover key insights on leveraging data-driven strategies\, measuring campaign effectiveness\, and optimizing marketing ROI. We’ll consider questions like: How can we harness data to better understand client preferences and behaviors? What metrics should we track to evaluate marketing performance? How can we ensure data privacy and security in our marketing efforts? Don’t miss this opportunity to gain valuable perspectives and share best practices in utilizing marketing data effectively. \nSME \nDanny Estrada \n \nDanny Estrada is the Vice President of Consulting at Rare Karma. Throughout his career Danny has been a CRM evangelist and expert at leveraging technology platforms to create business value.  He has been a Senior Director at KPMG\, thought leader for Salesforce and Microsoft\, and published in an industry whitepaper by the Harvard Business Review. He is a long-time member of AAM and former Business Development Committee Chair. He also holds an Executive MBA from the W.P. Carey School of Business at Arizona State University. \n  \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans.
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-data-what-are-you-capturing-and-how-are-you-using-it/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230920T140000
DTEND;TZID=America/Kentucky/Louisville:20230920T144500
DTSTAMP:20230717T131152Z
CREATED:20230606T195922Z
LAST-MODIFIED:20230717T131152Z
UID:6323-1695218400-1695221100@accountingmarketing.org
SUMMARY:Virtual Campfire: What's New and Old in CRM?
DESCRIPTION:From gaining buy-in to implement a CRM system\, to synthesizing the business intelligence we all hope comes out of one – CRM sytems dominate our time and headspace. Let’s talk everything CRM. We know you have a lot to say about this topic\, so we expect this to be a jam-packed session! \nSME \nTimothy Keith \nTimothy Keith\, CEO & Co-Founder of Propense.ai\, has worked with some of the top Financial and Professional service firms in the world teaching firm leaders and business development staff how to streamline the technology adoption process and enhance business performance. Timothy has significant experience as a founder\, management consultant\, and sales leader. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans.
URL:https://accountingmarketing.org/event/virtual-campfire-whats-new-and-old-in-crm/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230816T140000
DTEND;TZID=America/Kentucky/Louisville:20230816T144500
DTSTAMP:20230712T201905Z
CREATED:20230606T142341Z
LAST-MODIFIED:20230712T201905Z
UID:6320-1692194400-1692197100@accountingmarketing.org
SUMMARY:Virtual Campfire: Brand Management
DESCRIPTION:We’ll dive into rebranding\, navigating mergers\, aligning your firm with messaging and positioning\, enforcing brand guidelines\, activating your brand effectively\, and conducting a brand audit. Join us to gain practical strategies for enhancing brand awareness\, fostering consistency\, and driving differentiation in a competitive market. Don’t miss this opportunity to exchange ideas on optimizing your accounting firm’s brand impact. \nSMES \nMike Jones \nRemarkable accounting firm brands require authenticity and a die-hard commitment to values\, personality\, and story. Mike Jones passionately pursues these beliefs as CEO of his brand consultancy – Resound – and the numerous client’s they’ve helped to discover\, craft\, and refine their own brands. He also explores these topics on his podcast\, in his book\, “You Are Remarkable”\, and with his speaking at numerous industry events and universities across the US. In recognition of the work he’s done\, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal. He also serves on the boards of PHX Startup Week\, TCH\, and Conscious Capitalism Arizona…at least when he and his wife\, Adrienne\, are not chasing down their 3 kids. If you want to connect\, LinkedIn’s usually where you’ll find him – linkedin.com/in/remarkamike. \nBarry Benton \nBarry’s nomadic nature serves him well in his role as Gittings Global Director of Business Development. With over two decades of sales and photography experience\, Barry has traveled hundreds of thousands of miles to expand our global reach and connect with legal and accounting firms that can benefit from the end-to-end photography services Gittings Global provides. \nBarry enjoys consulting with firms about their needs and guiding them through how to achieve effective portraits that will land clients new work. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \n 
URL:https://accountingmarketing.org/event/virtual-campfire-brand-management/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230621T140000
DTEND;TZID=America/Kentucky/Louisville:20230621T150000
DTSTAMP:20230131T181659Z
CREATED:20230131T181659Z
LAST-MODIFIED:20230131T181659Z
UID:5803-1687356000-1687359600@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Department Structure & Project Management
DESCRIPTION:Whether we have a large team or are a department of one\, Project Management is a HUGE part of our jobs. How are you structuring your marketing department? What tools are you using to keep your arms around all the moving parts? What changes are you seeing given the ever-evolving role of marketers in accounting firms? Please come prepared with your questions or best practices around marketing operations. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. In late 2022\, she joined the Enterprise Marketing team at Baker Tilly\, an IPA Top 10 firm\, through a merger and is still feeling her way around. Prior to the merger\, she spent seven years as Marketing Director at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. At TPC\, Amanda provided strategic marketing counsel to the firm’s management team\, managed all forms of marketing communications\, planned conferences and events\, and trained firm professionals on marketing and business development topics. Prior to her role at TPC\, Amanda was the Marketing Director at MorrisAnderson\, a restructuring and turnaround consulting firm. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning and Brand Management from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is the co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms. She also serves at co-chair of AAM’s Virtual Education Committee.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-department-structure-project-management/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230517T140000
DTEND;TZID=America/Kentucky/Louisville:20230517T150000
DTSTAMP:20230223T184425Z
CREATED:20230131T181307Z
LAST-MODIFIED:20230223T184425Z
UID:5801-1684332000-1684335600@accountingmarketing.org
SUMMARY:Virtual Campfire: Lead Gen Campaigns
DESCRIPTION:Everyone used to talk about the funnel. Now the funnel has flipped up-side-down\, or been scrapped all together. Please come prepared to share how you’re attracting leads\, qualifying them\, moving them through your version of the infamous funnel and ultimately converting them to wins. \nSME \nDavid Toth \nDavid M. Toth is a principal at Winding River Consulting. In his role as Chief Growth Officer\, he guides the accounting profession’s ‘Top 400’ firms in designing and implementing highly-effective\, strategic-growth frameworks that encompass M&A\, digital\, and internal organic growth. \nDavid facilitates Winding River Consulting’s (WRC) marque program\, MPB | Leadership Accelerated (formerly\, Managing Partner Bootcamp)\, helping firms address the increasingly critical communication gap and gain alignment between leadership\, marketing\, and business development. He created WRC’s Digital Deep Dive Summit\, an annual two-day seminar dedicated to the advancement of digital strategy through a peer-to-peer driven program. \nOver the past two decades\, David has served as an outsourced CMO for organizations in sectors from fast-growing start-ups to well established Fortune 500 companies. In 2022\, he was named one of CPA Practice Advisor’s ’20 under 40 Top Influencers’ in the accounting profession. He was recognized as a 2023 ‘Notable Leaders in Accounting & Consulting’ by Crain’s Cleveland Business. \nDavid prioritizes building meaningful relationships recognizing that\, while each business and industry is unique\, the foundation to success is always the same: know your customer. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. In late 2022\, she joined the Enterprise Marketing team at Baker Tilly\, an IPA Top 10 firm\, through a merger and is still feeling her way around. Prior to the merger\, she spent seven years as Marketing Director at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. At TPC\, Amanda provided strategic marketing counsel to the firm’s management team\, managed all forms of marketing communications\, planned conferences and events\, and trained firm professionals on marketing and business development topics. Prior to her role at TPC\, Amanda was the Marketing Director at MorrisAnderson\, a restructuring and turnaround consulting firm. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning and Brand Management from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is the co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms. She also serves at co-chair of AAM’s Virtual Education Committee.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-lead-gen-campaigns/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230419T140000
DTEND;TZID=America/Kentucky/Louisville:20230419T150000
DTSTAMP:20230130T174721Z
CREATED:20230104T183159Z
LAST-MODIFIED:20230130T174721Z
UID:5638-1681912800-1681916400@accountingmarketing.org
SUMMARY:Virtual Campfire: Accounting M&A is the New Black
DESCRIPTION:It feels like there is a new accounting firm merger announcement every week\, or at least every month! If you’re a marketer in an acquiring firm\, what have you learned about integrating new firms? If you’re a marketer from a firm who has been acquired\, how has it affected you\, your teams and career path? We hope AAM members who have been heavily involved in transactions over the past couple years will join and share their war stories. \nSME \nAlex Drost \n\nAlex Drost is the founder & CEO of Connection Builders\, a purpose-built platform designed to accelerate career development for individuals and drive sustained growth for firms. \nMr. Drost began his career in middle-market investment banking\, most recently as a Vice President of Cascade Partners\, a private investment and investment banking firm serving middle-market companies in the manufacturing\, healthcare\, and business services industries. \nDuring Mr. Drost’s tenure at Cascade\, he led capital raise\, buy-side & sell-side transactions in the consumer-healthcare\, multi-site retail\, and manufacturing industries that totaled nearly $1Bn in transaction value. \nAlex is also the host of the Branch Out Podcast\, where he interviews thought leaders from the accounting\, legal\, and other consulting professions\, who share their unique insights and real-life lessons learned throughout their careers. \nAlex holds a B.B.A. from Northwood University and is a registered CPA in the State of Michigan. \n  \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. In late 2022\, she joined the Enterprise Marketing team at Baker Tilly\, an IPA Top 10 firm\, through a merger and is still feeling her way around. Prior to the merger\, she spent seven years as Marketing Director at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. At TPC\, Amanda provided strategic marketing counsel to the firm’s management team\, managed all forms of marketing communications\, planned conferences and events\, and trained firm professionals on marketing and business development topics. Prior to her role at TPC\, Amanda was the Marketing Director at MorrisAnderson\, a restructuring and turnaround consulting firm. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning and Brand Management from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is the co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms. She also serves at co-chair of AAM’s Virtual Education Committee.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-accounting-is-the-new-black/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230315T140000
DTEND;TZID=America/Kentucky/Louisville:20230315T150000
DTSTAMP:20230123T215521Z
CREATED:20230104T183659Z
LAST-MODIFIED:20230123T215521Z
UID:5642-1678888800-1678892400@accountingmarketing.org
SUMMARY:Virtual Campfire: Recruiting Marketing- How are you fighting (and hopefully winning) the talent war?
DESCRIPTION:Potential employees might be the most important audience we can target. What does “recruiting marketing” mean in your firm? What best practices are you transferring from client acquisition strategies to recruitment marketing? How are your roles changing\, given an increased focus on talent acquisition? Please come prepared to share how your firm is fighting (and winning!) the talent war. \nSME \nAlison Simons \nAlison (she/her) for seven great years\, was the head of marketing for a regional CPA firm in Greater Boston where she would joke “if it’s not a tax return or an audit\, it crosses my desk.”  She was responsible for branding and online marketing\, recruiting and firm culture\, business development and proposals\, and more.  Even though she had a job\, she was getting requests from other CPA firms to help with their marketing; which is\, supposedly\, how you know you’re onto something good.  In 2013 she became an entrepreneur.  In order to serve more clients\, she attracted a team of really amazing people who focus on specialty areas within marketing because (get ready for one of her catch phrases) “Marketing is one word that means a lot of things” and it’s all too much for any one person to be good at.  So\, now she focused on working directly with clients on strategies to help them reach their goals while overseeing more of the activities. Alison is a member of MassCPAs\, ProVisors\, and AAM. She has presented multiple times at the MassCPAs annual conference\, and has been featured on the Marketing Mistakes (and how to avoid them)\, and Stop the Noise podcasts. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. In late 2022\, she joined the Enterprise Marketing team at Baker Tilly\, an IPA Top 10 firm\, through a merger and is still feeling her way around. Prior to the merger\, she spent seven years as Marketing Director at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. At TPC\, Amanda provided strategic marketing counsel to the firm’s management team\, managed all forms of marketing communications\, planned conferences and events\, and trained firm professionals on marketing and business development topics. Prior to her role at TPC\, Amanda was the Marketing Director at MorrisAnderson\, a restructuring and turnaround consulting firm. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning and Brand Management from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is the co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms. She also serves at co-chair of AAM’s Virtual Education Committee.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-recruiting-marketing-how-are-you-fighting-and-hopefully-winning-the-talent-war/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230215T140000
DTEND;TZID=America/Kentucky/Louisville:20230215T150000
DTSTAMP:20230213T204614Z
CREATED:20230130T184121Z
LAST-MODIFIED:20230213T204614Z
UID:5798-1676469600-1676473200@accountingmarketing.org
SUMMARY:Virtual Campfire: AI & Automation in Marketing
DESCRIPTION:AI and automation can greatly improve our efficiency in targeting and personalizing campaigns\, analyzing large sets of data\, and automating repetitive tasks. Is it important to consider the ethical implications of using AI such as privacy and bias? How can we ensure we are using these technologies in a responsible and transparent manner? It is crucial for us to strike a balance between harnessing the benefits of AI and automation\, and valuing human creativity and strategic thinking. (This was written by ChatGPT) \nSME \nApoorv Dwivedi \nApoorv Dwivedi is a highly experienced marketing professional with over 25 years of experience in the accounting and financial industry. Throughout his career\, he has led marketing and digital initiatives inside some of the fastest-growing firms in the industry\, consistently delivering results and driving growth. \nAs the founder of Fixyr\, an accounting marketing consultancy\, Apoorv works with clients across the USA and Canada\, helping them to improve their marketing through strategy\, digital marketing\, and coaching. \nIn addition to his consultancy work\, Apoorv is a sought-after speaker and instructor. He delivers marketing workshops and courses for accounting firms\, sharing his expertise and helping others to succeed. \nHis firm\, Fixyr\, uses the latest best practices and strategies to improve clients’ search engine visibility and drive qualified traffic. They have built a proprietary AI dashboard to analyze accounting industry content\, providing valuable insights for best practices and optimization for content and both organic and local SEO. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. In late 2022\, she joined the Enterprise Marketing team at Baker Tilly\, an IPA Top 10 firm\, through a merger and is still feeling her way around. Prior to the merger\, she spent seven years as Marketing Director at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. At TPC\, Amanda provided strategic marketing counsel to the firm’s management team\, managed all forms of marketing communications\, planned conferences and events\, and trained firm professionals on marketing and business development topics. Prior to her role at TPC\, Amanda was the Marketing Director at MorrisAnderson\, a restructuring and turnaround consulting firm. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning and Brand Management from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is the co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms. She also serves at co-chair of AAM’s Virtual Education Committee.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-ai-automation-in-marketing/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230118T140000
DTEND;TZID=America/Kentucky/Louisville:20230118T150000
DTSTAMP:20230105T140329Z
CREATED:20230104T151855Z
LAST-MODIFIED:20230105T140329Z
UID:5636-1674050400-1674054000@accountingmarketing.org
SUMMARY:Virtual Campfire: The Looming Recession- Fact or Fiction for your Firm?
DESCRIPTION:Everyone is talking about 2023 being the start of another recession; are you feeling that in your firm? How can marketers help to grow and sustain their firms during a recession\, when much of what we do costs money? Please come prepared to share your outlook on marketing activities for 2023 and creative ways to support firm growth in a challenging economic environment. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. In late 2022\, she joined the Enterprise Marketing team at Baker Tilly\, an IPA Top 10 firm\, through a merger and is still feeling her way around. Prior to the merger\, she spent seven years as Marketing Director at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. At TPC\, Amanda provided strategic marketing counsel to the firm’s management team\, managed all forms of marketing communications\, planned conferences and events\, and trained firm professionals on marketing and business development topics. Prior to her role at TPC\, Amanda was the Marketing Director at MorrisAnderson\, a restructuring and turnaround consulting firm. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning and Brand Management from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is the co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms. She also serves at co-chair of AAM’s Virtual Education Committee.  Connect with Amanda on LinkedIn.  
URL:https://accountingmarketing.org/event/virtual-campfire-the-looming-recession-fact-or-fiction-for-your-firm/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20221214T140000
DTEND;TZID=America/Kentucky/Louisville:20221214T144500
DTSTAMP:20220705T220010Z
CREATED:20220427T220736Z
LAST-MODIFIED:20220705T220010Z
UID:639-1671026400-1671029100@accountingmarketing.org
SUMMARY:Virtual Campfire: Looking Back\, Looking Forward
DESCRIPTION:Pull out your analytics\, look back at your strategic plans and New Year’s resolutions and let’s chat about what worked\, what didn’t\, and what we’re focusing on moving forward. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-looking-back-looking-forward/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20221116T140000
DTEND;TZID=America/Kentucky/Louisville:20221116T144500
DTSTAMP:20220705T220019Z
CREATED:20220427T220155Z
LAST-MODIFIED:20220705T220019Z
UID:634-1668607200-1668609900@accountingmarketing.org
SUMMARY:Virtual Campfire: Seat at the Table
DESCRIPTION:How do you earn\, or expand\, your influence with leadership on marketing strategy? What does it really mean to have “a seat at the table”? In what way can AAM and our community help each other build respect\, credibility\, approval and expanded budgets and resources? \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-seat-at-the-table/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20221019T140000
DTEND;TZID=America/Kentucky/Louisville:20221019T144500
DTSTAMP:20220921T174840Z
CREATED:20220427T215322Z
LAST-MODIFIED:20220921T174840Z
UID:628-1666188000-1666190700@accountingmarketing.org
SUMMARY:Virtual Campfire: Client Data
DESCRIPTION:Accountants and advisors are often positioned at the heart of business decision-making and core processes\, giving us access to a wealth of data useful to marketing strategy. What are we capturing\, and how? Is this data allowing us to do a lifecycle analysis or is it stuck in disparate systems? Are we using it to target clients and segment our messaging? We’ll discuss how it’s been useful and what the challenges have been in using client data to grow and retain our client base. \nSME \nSarah Johnson Dobek is president and founder of Inovautus Consulting\, a national consulting firm that develops strategies\, programs\, and training designed to help accounting firms grow faster and in the right direction. \nPrior to forming Inovautus\, Sarah was the Director of Marketing for a Chicago-based accounting firm and the Director of Consulting Services at PDI Global\, where she learned the nuts and bolts of public accounting firms and the importance of aligning marketing\, people\, and practice management strategies to achieve growth. \nHaving been named a “Top 100 Most Influential Person” eight times by Accounting Today and a “Top 20 Under 40 Vendor” three times by CPA Practice Advisor\, Sarah is without a doubt glued into the profession. Living and breathing her passion\, she is also a member and former board member of the Association for Accounting Marketing (AAM)\, past president and member of the CPA Consultants Alliance\, and president of CPAsNET\, an internationally affiliated association. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-client-data/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220921T140000
DTEND;TZID=America/Kentucky/Louisville:20220921T144500
DTSTAMP:20220816T153624Z
CREATED:20220427T215050Z
LAST-MODIFIED:20220816T153624Z
UID:626-1663768800-1663771500@accountingmarketing.org
SUMMARY:Virtual Campfire: Service Line Innovations
DESCRIPTION:Professional services are constantly evolving to respond to demand\, market fit and regulatory changes. As friendly competitors\, there’s often opportunities to play on each other’s strengths. We’ll do a deep dive into what service line innovations have come out of gaps to meet the market demand – from developing new service lines\, to new modes of delivery and how we identify and tackle cross-selling opportunities. \nSME \nAbout Katie \nKatie Tolin founded CPA Growth Guides after a decades-long in-house marketing career that saw her named Accounting Marketer of the Year\, one of the Top 100 Most Influential People in Public Accounting and one of the Most Powerful Women in Accounting. She was also inducted into the Accounting Marketing Hall of Fame\, is a former president of the Association for Accounting Marketing and is a contributing author to “Bull’s-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs.” \nThroughout her career working with local\, regional and national professional services firms\, she has developed several highly successful programs notable for innovation\, data-driven marketing strategies and measurable success in moving firms forward. Today she works as a consultant or an outsourced chief growth officer helping firms connect the dots between strategy and action to ensure they receive a positive ROI in the areas of marketing\, business development\, product management/innovation and client experience. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-service-line-innovations/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220817T140000
DTEND;TZID=America/Kentucky/Louisville:20220817T144500
DTSTAMP:20220708T213216Z
CREATED:20220427T214657Z
LAST-MODIFIED:20220708T213216Z
UID:619-1660744800-1660747500@accountingmarketing.org
SUMMARY:Virtual Campfire: Internal Communications
DESCRIPTION:Clear internal communication has never been more critical than now with managing more remote workers while trying to maintain a strong culture that attracts and retains talent. Do you have an intranet\, and what role does it play in internal communication? Have you recruited internal ambassadors? Are there regular newsletters or digital streams\, and what type of events are designed for internal communication? \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-internal-communications/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220720T140000
DTEND;TZID=America/Kentucky/Louisville:20220720T144500
DTSTAMP:20220708T213203Z
CREATED:20220427T214318Z
LAST-MODIFIED:20220708T213203Z
UID:616-1658325600-1658328300@accountingmarketing.org
SUMMARY:Virtual Campfire: Celebrations
DESCRIPTION:Marketers are often change agents in accounting firms and thus we are focused on fixing things\, improving things and identifying ways our firms can do better. Sometimes we can lose sight of the need and importance of celebrating the things that are done well and the people doing them. During this July campfire\, we want to hear all the ways in which you’re CELEBRATING in your firm – client wins\, promotions\, incentive programs\, office parties\, etc. After this event\, for the rest of the year\, let’s focus on how we can celebrate even the smallest of accomplishments\, because being recognized and celebrated breeds motivation – and there’s no better place for cheerleading than in the marketing department! Gooooooo Team! \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-celebrations/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220615T140000
DTEND;TZID=America/Kentucky/Louisville:20220615T144500
DTSTAMP:20220708T213539Z
CREATED:20220427T184506Z
LAST-MODIFIED:20220708T213539Z
UID:611-1655301600-1655304300@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Mix
DESCRIPTION:Cutting through the noise to reach our potential customer can be an uphill battle. How have you changed your overall marketing mix to effectively bring your services to market? How has demand for hybrid events changed our tactics\, where is fatigue being seen for different channels or tactics\, and is there anything new and different? \nFacilitators\nRaissa Evans\nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant\nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-mix/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
END:VCALENDAR