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DTSTART;TZID=America/Kentucky/Louisville:20260923T140000
DTEND;TZID=America/Kentucky/Louisville:20260923T150000
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CREATED:20251216T150839Z
LAST-MODIFIED:20260915T212315Z
UID:9946-1790172000-1790175600@accountingmarketing.org
SUMMARY:Virtual Campfire: The Marketing Ops Makeover
DESCRIPTION:Marketing operations is the backbone of modern accounting marketing—but most firms are still catching up. This session focuses on elevating your tech stack\, data\, and reporting to drive smarter decision-making and better outcomes. We’ll trade tips\, tools\, and lessons learned so you can build an ops engine that supports both efficiency and innovation. \nWhat is a Virtual Campfire? Pull up a seat and join fellow accounting marketers around the virtual campfire for peer-to-peer conversations about what’s really happening in our firms. These informal\, member-driven sessions are designed as a safe space to share pressing challenges\, compare notes\, and learn from each other’s experiences. Co-hosted by industry veterans\, Kelsey Brewer (CMO at McGuire Sponsel) and Alyson Fieldman (CGO at Stambaugh Ness)\, each virtual campfire features at least one subject matter expert to share their wisdom. \nThere’s no formal presentation – just open\, candid dialogue. Regardless of the topic du jour\, this is your place to ask questions\, swap stories\, and crowdsource solutions with people who truly get it. Open to AAM members at all career levels and in all roles. Come ready to share\, listen\, and leave with fresh perspective\, practical ideas\, and the reassuring reminder that you’re not in this alone. \nSpeaker \nMike Jones | Managing Partner & CEO\, at Resound \n\nMike is Managing Partner & CEO at Resound. He works directly with accounting (and other professional services) firms to unlock their remarkable brands through his award-winning branding agency\, Resound – established in 2009. His agency has worked with many accounting firms to establish\, refine\, and grow their brands\, not least Richey May\, Rea & Associates\, Brown Plus\, Henry+Horne\, Larson\, and Weinstein Spira. \n\n\nMike also co-founded Kindred – a BD consultancy that helps professional services to improve their client acquisition and retention through relationship-first sales strategies. \n\n\n(He also founded his own apparel brand devoted to American political history\, called Taftly. But that’s a story for another time.) \n\n\nMike has been a member of the Association for Accounting Marketing since 2017 chairing the AAM Podcast Committee and leading the Public Speaking Circle. He and his team at Resound have developed the first ever brand differentiation measurement in the accounting industry known as the Remarkarband Index for Accounting Firms. \n\n\nIn recognition of the work he’s done\, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic in 2016. \n\nMike lives in the very sunny vale of Mesa\, AZ with his wife and three kids. When he’s not working hard he’s backpacking in the mountains\, reading a history book\, or drinking a good cup of coffee…sometimes all three at the same time. If you want to connect\, LinkedIn’s usually where you’ll find him – linkedin.com/in/remarkamike.
URL:https://accountingmarketing.org/event/virtual-campfire-the-marketing-ops-makeover/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260715T140000
DTEND;TZID=America/Kentucky/Louisville:20260715T150000
DTSTAMP:20260317T145037Z
CREATED:20251216T150630Z
LAST-MODIFIED:20260317T145037Z
UID:9944-1784124000-1784127600@accountingmarketing.org
SUMMARY:Virtual Campfire: Fueling Growth: Pipeline Strategies That Scale
DESCRIPTION:From niche campaigns to smarter data usage\, marketers are being asked to generate more opportunities without adding headcount. In this campfire\, we’ll crowdsource practical approaches that scale—automation\, evergreen campaigns\, partnerships\, outbound strategies\, and BD alignment that truly works. Bring your best ideas and biggest hurdles for a high-energy conversation on consistent\, predictable pipeline generation. \nWhat is a Virtual Campfire? Pull up a seat and join fellow accounting marketers around the virtual campfire for peer-to-peer conversations about what’s really happening in our firms. These informal\, member-driven sessions are designed as a safe space to share pressing challenges\, compare notes\, and learn from each other’s experiences. Co-hosted by industry veterans\, Kelsey Brewer (CMO at McGuire Sponsel) and Alyson Fieldman (CGO at Stambaugh Ness)\, each virtual campfire features at least one subject matter expert to share their wisdom. \nThere’s no formal presentation – just open\, candid dialogue. Regardless of the topic du jour\, this is your place to ask questions\, swap stories\, and crowdsource solutions with people who truly get it. Open to AAM members at all career levels and in all roles. Come ready to share\, listen\, and leave with fresh perspective\, practical ideas\, and the reassuring reminder that you’re not in this alone. \nSME \nNeil Barrow is the founder of EnabledBD\, helping professional services firms get BD cooking and UndergroundBD\, an online community for business development professionals looking for clarity and community. He’s also the host of ‘I hope this email finds you well’\, a business development podcast interviewing BD leaders and pros where they share stories around what actually works to generate revenue in professional services. \nHe’s a software sales guy that was (fortunately) talked into working in public accounting\, leading origination efforts at 2 different firms for over 8 years. Since then\, he’s worked with dozens of firms to build or enhance their business development function (spoiler: BD is not a soft skill). More importantly\, he is a Certified Cicerone (beer sommelier) and loves connecting with friends and strangers to chat about business development and/or best beers to try. Most importantly\, he lives in Fort Worth with his wife of over a decade and a kiddo who is dominating kindergarten. \n 
URL:https://accountingmarketing.org/event/virtual-campfire-fueling-growth-pipeline-strategies-that-scale/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260513T140000
DTEND;TZID=America/Kentucky/Louisville:20260513T150000
DTSTAMP:20260317T145056Z
CREATED:20251216T150420Z
LAST-MODIFIED:20260317T145056Z
UID:9942-1778680800-1778684400@accountingmarketing.org
SUMMARY:Virtual Campfire: Modernizing Your Content Marketing Machine
DESCRIPTION:Content expectations have exploded\, but most accounting marketing teams are still asked to do more with the same (or fewer) resources. This conversation explores how to build a sustainable content engine—from smart repurposing and SME enablement to workflow tools and AI. You’ll leave with ideas to take your content from reactive to strategic while keeping your sanity intact. \nWhat is a Virtual Campfire? Pull up a seat and join fellow accounting marketers around the virtual campfire for peer-to-peer conversations about what’s really happening in our firms. These informal\, member-driven sessions are designed as a safe space to share pressing challenges\, compare notes\, and learn from each other’s experiences. Co-hosted by industry veterans\, Kelsey Brewer (CMO at McGuire Sponsel) and Alyson Fieldman (CGO at Stambaugh Ness)\, each virtual campfire features at least one subject matter expert to share their wisdom. \nThere’s no formal presentation – just open\, candid dialogue. Regardless of the topic du jour\, this is your place to ask questions\, swap stories\, and crowdsource solutions with people who truly get it. Open to AAM members at all career levels and in all roles. Come ready to share\, listen\, and leave with fresh perspective\, practical ideas\, and the reassuring reminder that you’re not in this alone. \nSpeakers \nStacy Dreher | Chief Growth Officer\, James Moore & Co. \n“I began my journey in professional services sales and marketing in 2006 in the legal industry\, where I led a growth team at a boutique nationwide firm responsible for bringing in all new business. In 2014\, I transitioned into public accounting as a marketing manager and have since grown into multiple roles\, now serving as the Chief Growth Officer. In this role\, I oversee marketing\, business development\, and segment growth initiatives\, driving firm growth while ensuring that our strategies align with the firm’s long-term vision. \nMy approach to leadership focuses on turning challenges into opportunities—whether that’s enhancing our competitive position\, leveraging technology\, or refining sales and digital marketing strategies. By working closely with firm leadership\, I strive to ensure we not only meet but exceed our growth objectives by building a high-performing team\, driving strategic initiatives\, and adapting to the ever-changing landscape of the accounting industry.” \n  \nJonathan Ebenstein | President\, Strategic 7 Marketing \nJonathan is the President and owner of Strategic 7 Marketing\, a full-service B2B marketing agency that specializes in helping professional service firms make sense of their marketing and put it to work so it drives demand\, builds pipeline and supports predictable revenue.With more than 30 years of experience\, he is known for simplifying marketing complexity and connecting strategy to execution for CPA firms and other professional service companies. \nBefore founding Strategic 7 Marketing\, Jonathan served as Vice President of Marketing at Skoda Minotti\, a CPA and business advisory firm. There\, he launched the Strategic Marketing Services Group\, an internal agency providing full-service marketing support to the firm and its clients. In 2013\, he became the firm’s first non-CPA partner and served on its Executive Committee while building its award-winning brand. \nAfter Marcum LLP acquired Skoda Minotti in 2020\, Jonathan successfully spun off the marketing agency in 2021. He helps CPA firms build brand visibility\, sharpen market position\, and implement practical marketing programs that drive demand\, strengthen pipelines\, and support predictable revenue.
URL:https://accountingmarketing.org/event/virtual-campfire-modernizing-your-content-marketing-machine/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260318T140000
DTEND;TZID=America/Kentucky/Louisville:20260318T150000
DTSTAMP:20260211T141711Z
CREATED:20251216T150100Z
LAST-MODIFIED:20260211T141711Z
UID:9940-1773842400-1773846000@accountingmarketing.org
SUMMARY:Virtual Campfire: The Employee Experience Advantage: How Marketing Fuels Retention
DESCRIPTION:Employee experience isn’t just an HR initiative anymore—it’s a firmwide differentiator. We’ll dig into how marketing can amplify culture\, reinforce values\, and strengthen internal communication in ways that directly impact retention. Expect practical strategies for partnering with HR\, activating brand from the inside out\, and creating moments that matter throughout the employee lifecycle. \nSME \nKayla Schaller-Greenwood \n \nKayla Schaller‑Greenwood is the Vice President of Operations at Workforce Solutions\, where she leads HR strategy\, talent management\, and organizational development initiatives for CPA firms and other professional‑services organizations. With more than a decade of experience in HR\, including extensive work across public accounting\, Kayla specializes in helping firms build strong employee experiences\, modern people practices\, and scalable talent infrastructures that support long‑term growth. \nKayla is widely known for her practical\, people‑first approach to HR and her ability to bridge the gap between talent strategy and firmwide business goals. She frequently partners with marketing and growth teams to strengthen employer brands\, align recruitment messaging with firm culture\, and create talent experiences that enhance both retention and market presence. \nFrom EX design and leadership development to recruiting\, compliance\, and HR infrastructure\, Kayla has helped dozens of firms transform how they attract\, engage\, and retain top talent. She is also a frequent speaker for SHRM\, BDO Alliance\, and industry associations\, where she brings a collaborative\, real‑world perspective to the changing talent landscape. \n  \n  \n  \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-the-employee-experience-advantage-how-marketing-fuels-retention/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260121T140000
DTEND;TZID=America/Kentucky/Louisville:20260121T150000
DTSTAMP:20251216T150117Z
CREATED:20251216T145700Z
LAST-MODIFIED:20251216T150117Z
UID:9938-1769004000-1769007600@accountingmarketing.org
SUMMARY:Virtual Campfire: Passing the Torch: Guiding Firms Through Leadership Change
DESCRIPTION:Aging partnership models and shifting talent expectations have made smooth leadership transitions more critical than ever. In this session\, we’ll explore how marketers can support succession planning by shaping narratives\, managing internal communications\, and helping firms navigate the human side of change. Join us to discuss real examples\, smart do’s/don’ts\, and the role marketing can play in continuity and confidence. \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-passing-the-torch-guiding-firms-through-leadership-change/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20251015T140000
DTEND;TZID=America/Kentucky/Louisville:20251015T144500
DTSTAMP:20250910T143259Z
CREATED:20250110T164218Z
LAST-MODIFIED:20250910T143259Z
UID:8904-1760536800-1760539500@accountingmarketing.org
SUMMARY:Virtual Campfire: CX: Client Feedback
DESCRIPTION:Ready to turn client feedback into your secret weapon? Join our lively roundtable where we’ll uncover the art of gathering\, analyzing\, and acting on client insights. Learn how to transform feedback into actionable strategies that drive client satisfaction and business growth. This session promises to be dynamic and interactive\, perfect for marketing pros eager to elevate their client relationships. Don’t miss out on this chance to spice up your approach and share your experiences with fellow CX innovators! \nSMEs \nJennifer Carro – Director of Client Experience & Insight Strategy\, CBIZ \nAs the Director of Client Experience & Insight Strategy at CBIZ\, Jennifer heads the organization’s client experience program and market intelligence efforts. She has successfully launched sustainable CX initiatives for professional services firms by capturing actionable client insights\, applying innovative service approaches and fueling client-centric transformation. For more than a decade\, Jen has worked in collaboration with\, and served as a resource to\, business leaders in the development and execution of client retention activities and growth strategies. She has a passion for developing high quality service delivery that enables revenue growth and fuels strong client relationships. \n  \n  \nEric Greg – Founder\, ClearlyRated \nEric Gregg is the founder of ClearlyRated and a nationally recognized strategist on client and employee experience in professional services. With more than 20 years of research expertise\, Eric and his team have analyzed over 7 million surveys to uncover what drives engagement and loyalty across leading accounting\, legal\, recruiting\, and insurance firms. \nThrough ClearlyRated\, Eric created the Best of Accounting® program\, which transforms client and employee feedback into verified ratings and testimonials—setting the industry benchmark for service excellence and helping top firms in North America stand out. He holds an MBA from the University of Virginia’s Darden School of Business and a B.S. in Marketing with a Statistics minor from Montana State University. \nOutside of work\, Eric is passionate about family\, the outdoors\, and adventure—spending his free time hiking\, camping\, and cycling with his two spirited children. \n  \n  \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-cx-client-feedback/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250917T140000
DTEND;TZID=America/Kentucky/Louisville:20250917T144500
DTSTAMP:20250827T134512Z
CREATED:20250110T163012Z
LAST-MODIFIED:20250827T134512Z
UID:8901-1758117600-1758120300@accountingmarketing.org
SUMMARY:Virtual Campfire: Strategic Expansion
DESCRIPTION:Ready to take your firm to the next level? Join our roundtable to explore the exciting opportunities of strategic expansion. We’ll dive into best practices for adding new service offerings and expanding into new geographies. Learn how to identify growth opportunities\, manage risks\, and implement successful expansion strategies. This interactive session is perfect for marketing leaders eager to drive their firm’s growth and share insights with peers. Don’t miss out on this chance to expand your horizons. \nSMEs \nSuzanne Reed | CMO | LBMC \nCurrently\, Suzanne Reed is CMO for LBMC\, the #1 professional services firm in TN.  A recognized marketing strategist and Chief Marketing Officer of the year finalist\, Suzanne has more than 30 years of experience in the professional and financial services industry. \nSuzanne’s an accomplished B2B/B2C Marketing Executive with experience at Fortune 500 companies and a proven record of success in identifying and developing business strategy opportunities\, driving growth and overall client engagement for multi-state\, multi-service operations. \nShe provides visionary marketing leadership that motivates teams to high-levels of performance that exceed financial targets. As a business leader with a proven track record of enhancing brand equity and revenue\, Suzanne champions growth by using an integrated approach to marketing and sales that produces profitable results while advocating for the client.   She has led digital transformations for national financial and professional organizations and is skilled at managing change throughout the full life cycle. She thrives in dynamic environments requiring a strong analytic\, quantitative\, and strategic operational focus. And is an adopter of using AI to make marketers stronger\, better and faster but never to replace a client centric strategy. \nShe has been an adjunct professor of Marketing at Vanderbilt University and Belmont University as well as serves as an advisory board member on the University of South Florida Digital Marketing Executive Certification Program. \nTara Davis | National Marketing Director | Sorren \nTara Davis is the National Marketing Director at Sorren. With more than 16 years of marketing experience\, including 11 years in the accounting industry\, Tara leads firmwide marketing strategy\, focusing on brand growth\, innovation\, and alignment with Sorren’s strategic goals. She drives both national and regional campaigns from concept to execution\, ensuring consistency across all digital platforms and marketing communications. Tara is passionate about storytelling\, strategic planning\, and fostering a collaborative\, high-performing team. She’s especially focused on developing talent\, building culture\, and enhancing the firm’s presence in key markets. As Sorren continues to grow\, Tara plays a critical role in elevating the brand and positioning the firm as a leader in the industry. \nBased in Idaho\, Tara is an explorer at heart. She enjoys discovering new places to camp with her family. She once backpacked through Europe\, where Switzerland remains a favorite destination. Tara and her husband\, Will\, have known each other since ninth grade and now share life with their two young daughters. \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-strategic-expansion/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250820T140000
DTEND;TZID=America/Kentucky/Louisville:20250820T144500
DTSTAMP:20250807T183926Z
CREATED:20250110T162447Z
LAST-MODIFIED:20250807T183926Z
UID:8898-1755698400-1755701100@accountingmarketing.org
SUMMARY:Virtual Campfire: The Art of the Pivot: Responding to Hot Topics
DESCRIPTION:From monumental tax code changes to shifting regulatory priorities\, accounting firms are under increasing pressure to react quickly. In this month’s virtual campfire\, we’ll explore how marketing leaders can master the art of the pivot when the landscape suddenly shifts. Whether it’s new legislation\, emerging client concerns\, or headline-making news\, we’ll discuss how to stay relevant\, add value\, and lead with confidence. Join us for a practical\, peer-driven conversation on turning disruption into opportunity. \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-sales-and-marketing-outbound/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250716T140000
DTEND;TZID=America/Kentucky/Louisville:20250716T144500
DTSTAMP:20250408T142946Z
CREATED:20250110T161331Z
LAST-MODIFIED:20250408T142946Z
UID:8890-1752674400-1752677100@accountingmarketing.org
SUMMARY:Virtual Campfire: Podcasting for Leads
DESCRIPTION:Discover how podcasting can become a powerful tool for generating leads in the accounting industry. In our next roundtable\, we’ll explore the best practices for creating engaging content\, building a loyal audience\, and converting listeners into clients. This session is perfect for marketing professionals looking to leverage the growing popularity of podcasts to drive business growth. Join us for an insightful discussion and share your experiences with fellow leaders. \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel\nSunny Ricks\, Warren Averrett\n\nSME \nBlake Oliver\, CPA\, is the founder and CEO of Earmark\, an app that offers NASBA-approved CPE for listening to your favorite accounting and tax podcasts. He co-hosts The Accounting Podcast\, a Top 25 Business News show on the Apple charts and the most popular podcast for accountants and bookkeepers worldwide. He has been named one of Accounting Today’s top 100 most influential people and recognized as one of CPA Practice Advisor’s “40 Under 40” in the accounting profession. Blake lives in Scottsdale\, Arizona\, where he enjoys hiking\, swimming\, and cycling.
URL:https://accountingmarketing.org/event/virtual-campfire-podcasting-for-leads/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250618T140000
DTEND;TZID=America/Kentucky/Louisville:20250618T144500
DTSTAMP:20250609T185232Z
CREATED:20250110T161520Z
LAST-MODIFIED:20250609T185232Z
UID:8892-1750255200-1750257900@accountingmarketing.org
SUMMARY:Virtual Campfire: Key Takeaways from AAM Summit
DESCRIPTION:Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned\, the strategic goals we set for the conference\, and most importantly\, how we can implement these innovative ideas within our firms. It’s an opportunity to share experiences\, discuss our collective learning\, and explore actionable steps to integrate these newfound strategies into our everyday marketing practices. Let’s come together to translate our Summit experiences into tangible benefits for our firms and clients. \nSpeakers:  \nKristen Lewis \nKristen Lewis is the Managing Director of Strategic Growth for Industries and Markets at EisnerAmper. With nearly 25 years of experience in professional services marketing\, Kristen is responsible for firm-wide strategic initiatives such as go-to-market planning\, marketing sales enablement\, and M&A integration growth onboarding. She works to design and implement strategic growth initiatives\, build strong niche practices\, foster a positive marketing culture\, pursue strategic alliances\, and help develop the firm’s next generation of market leaders. \nBonnie Buol Ruszczyk \nBonnie Buol Ruszczyk (like “rustic” without the “t”) is a Cornell-certified DEI consultant\, and owner of the Accounting MOVE Project\, the only annual benchmarking research and advocacy report that equips accounting firms to detect\, develop and drive competitive advantages from diversity initiatives and trends. She is also a marketing consultant with bbr companies where she provides strategic guidance\, project management and serves as an outsourced marketing director for firms that don’t need that resource full-time. Finally\, she is also co-owner of Rally Rounds mastermind groups which provides support\, ideas\, and accountability for accounting growth professionals. She has served the accounting profession since 2007 and has been named as one of Accounting Today’s Top 100 Most Influential People in Accounting six times. \nFacilitators: \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel\nSunny Ricks\, Warren Averrett
URL:https://accountingmarketing.org/event/virtual-campfire-key-takeaways-2025-summit/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250521T140000
DTEND;TZID=America/Kentucky/Louisville:20250521T144500
DTSTAMP:20250331T193126Z
CREATED:20250110T161850Z
LAST-MODIFIED:20250331T193126Z
UID:8895-1747836000-1747838700@accountingmarketing.org
SUMMARY:Virtual Campfire: Building Firm Advocates at Every Level
DESCRIPTION:Ready to turn your colleagues into your biggest advocates? Join our next roundtable to explore innovative strategies for fostering internal engagement and building firm-wide support for your marketing and business development initiatives. Discover how to inspire and empower your team to champion your efforts\, creating a culture of collaboration and enthusiasm. This interactive session is perfect for marketing leaders looking to ignite passion and drive success from within. Don’t miss out on this exciting opportunity to share ideas and learn from your peers! \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel\nSunny Ricks\, Warren Averrett
URL:https://accountingmarketing.org/event/virtual-campfire-building-firm-advocates/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250409T140000
DTEND;TZID=America/Kentucky/Louisville:20250409T144500
DTSTAMP:20250110T161205Z
CREATED:20250110T160834Z
LAST-MODIFIED:20250110T161205Z
UID:8887-1744207200-1744209900@accountingmarketing.org
SUMMARY:Virtual Campfire: Career Development
DESCRIPTION:Join us for an engaging and interactive conversation on career development tailored specifically for accounting marketing and BD professionals. Whether you’re just starting out or are a seasoned expert\, this session is designed to provide valuable insights and practical advice for all career levels and specialties. Learn from industry veterans\, connect with peers\, share experiences\, and discover strategies to advance your career. \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel\nSunny Ricks\, Warren Averrett
URL:https://accountingmarketing.org/event/virtual-campfire-career-development/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250319T140000
DTEND;TZID=America/Kentucky/Louisville:20250319T144500
DTSTAMP:20250205T183316Z
CREATED:20250110T160717Z
LAST-MODIFIED:20250205T183316Z
UID:8885-1742392800-1742395500@accountingmarketing.org
SUMMARY:Virtual Campfire: Sales and Marketing: Inbound
DESCRIPTION:Unlock the secrets of successful inbound marketing in our next roundtable discussion tailored for accounting industry leaders. We’ll delve into effective strategies for attracting and engaging clients through high-quality content and targeted marketing efforts. Gain practical insights and share experiences with your peers to enhance your firm’s inbound approach and drive growth. \nSME \nDavid Toth\, Winding River Consulting \nDavid Toth is a distinguished consultant with nearly two decades of expertise in driving strategic growth and transforming practices now focused within the accounting and advisory sectors. Renowned for his forward-thinking approach\, David has become a trusted advisor to managing partners and growth and firm leaders\, specializing in digital transformation\, leadership development\, and management consulting. His candid and dynamic style bridges the gap between business strategy and the accounting profession. As a leader at Winding River Consulting’s MPB | Leadership Accelerated program and founder of the Digital Deep Dive Summit\, David fosters collaboration among firm leaders and champions digital innovation. Recognized by CPA Practice Advisor and Crain’s Cleveland Business\, his work continues to shape the future of the profession. \n  \n  \nEricka Blair\, Your Part-Time Controller\, LLC \n \nEricka Blair serves as the Director of Marketing at Your Part-Time Controller\, LLC (YPTC)\, where she leads strategic initiatives to amplify the company’s brand and expand its impact in the nonprofit accounting sector. With over 10 years of experience and a passion for storytelling and creative problem-solving\, Ericka oversees all aspects of YPTC’s marketing department\, including brand management\, creative\, content development\, and digital strategy. \n  \n  \n  \n  \n  \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel\nSunny Ricks\, Warren Averrett
URL:https://accountingmarketing.org/event/virtual-campfire-sales-and-marketing-inbound/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250219T140000
DTEND;TZID=America/Kentucky/Louisville:20250219T144500
DTSTAMP:20250115T194335Z
CREATED:20250109T210300Z
LAST-MODIFIED:20250115T194335Z
UID:8876-1739973600-1739976300@accountingmarketing.org
SUMMARY:Virtual Campfire: Branding
DESCRIPTION:Join us for our upcoming roundtable discussion where we’ll dive into the art of branding in the accounting industry. Discover innovative strategies to differentiate your firm\, build a compelling brand identity\, and connect more deeply with your target audience. Don’t miss this opportunity to exchange ideas with fellow marketing leaders and gain insights that can elevate your brand. \nSME \nMike Jones\, Resound \n \nMike is an award-winning brand consultancy owner\, author\, speaker\, and strategist\, helping professional services firms make their brands remarkable with authentic identity and storytelling. When he’s not doing all that jazz he’s building LEGO with his kids\, reading a history book\, or drinking a good cup of coffee…sometimes all three at the same time. \n  \n  \n  \n  \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-branding/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250115T140000
DTEND;TZID=America/Kentucky/Louisville:20250115T144500
DTSTAMP:20250108T201805Z
CREATED:20241205T155500Z
LAST-MODIFIED:20250108T201805Z
UID:8669-1736949600-1736952300@accountingmarketing.org
SUMMARY:Virtual Campfire: Project Management
DESCRIPTION:Join in the discussion on Project Management where we’ll explore effective tools for oversight and communication\, structuring teams for optimal performance\, and ensuring projects align with strategic goals. Share your challenges and discuss how to enhance coordination and efficiency in your marketing operations. This roundtable is an excellent opportunity to refine your project management approach and drive successful outcomes in your marketing efforts. \nSME \nAlly Bruening\, Anders CPAs + Advisors \nWith nearly 10 years of accounting marketing experience at Anders\, Ally Bruening has had a hand in coordinating and managing all parts of the firm’s digital marketing and content strategy. With a passion for process and project management\, she implemented Asana across her team in 2017 and developed consistent processes for all marketing activities. As part of a growing team\, implementing a project management platform has transformed how they collaborate\, track deliverables and manage complex marketing campaigns across multiple market segments. As an Asana Ambassador\, Ally keeps up with the latest Asana feature updates and enjoys implementing automation and empowering her team to do the same. \nAlly’s role has evolved into a market growth senior manager\, where she leverages these refined processes and project management systems to drive strategic growth initiatives across key market segments. Working closely with practice leaders and the marketing team\, she manages omni-channel lead generation campaigns and nurturing programs through streamlined workflows that align with the firm’s business goals. Drawing on her deep experience in content marketing and analytics\, Ally identifies new market opportunities and optimizes growth initiatives while providing crucial market intelligence to support Anders’ expansion efforts. \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-project-management-11525/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20241120T140000
DTEND;TZID=America/Kentucky/Louisville:20241120T144500
DTSTAMP:20241106T195318Z
CREATED:20240429T174746Z
LAST-MODIFIED:20241106T195318Z
UID:7838-1732111200-1732113900@accountingmarketing.org
SUMMARY:Virtual Campfire: Strategic Planning
DESCRIPTION:Join us to discuss how different firms use strategic plans at the firmwide\, practice\, and industry levels. Explore strategic planning as a framework for goal setting\, and explore the many ways that we as marketers can harness its power for action towards growth and other business objectives. \nSME \n\nAlice Lerman\, Lerman Strategies\n\nFacilitators \n\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-project-management/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240918T140000
DTEND;TZID=America/Kentucky/Louisville:20240918T144500
DTSTAMP:20240429T174627Z
CREATED:20240429T174512Z
LAST-MODIFIED:20240429T174627Z
UID:7833-1726668000-1726670700@accountingmarketing.org
SUMMARY:Virtual Campfire: Budgeting
DESCRIPTION:Delve into the crucial topic of budgeting in our next roundtable discussion. In this session we’ll share best practices for planning\, allocating\, and managing marketing budgets effectively. Learn from peers about overcoming common challenges and balances\, measuring ROI\, and ensuring your marketing efforts are both cost-effective and impactful. Join us for a practical conversation that will arm you with strategies to manage your marketing budget with confidence and precision. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-budgeting/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240821T140000
DTEND;TZID=America/Kentucky/Louisville:20240821T144500
DTSTAMP:20240808T193245Z
CREATED:20240429T174339Z
LAST-MODIFIED:20240808T193245Z
UID:7831-1724248800-1724251500@accountingmarketing.org
SUMMARY:Virtual Campfire: Segmentation/Personalization
DESCRIPTION:Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn how firms are creatively tailoring their marketing content and campaigns to diverse audiences. We’ll discuss real-world examples of successful personalization and segmentation across various channels\, providing insights into current trends and best practices. \nSME \nAlison Simons\, Simons Marketing \nAlison (she/her) for seven great years\, she was the head of marketing for a regional CPA firm where she would joke “if it’s not a tax return or an audit\, it crosses my desk.” In 2013 she became an entrepreneur with the founding of Simons Marketing. In order to serve more clients\, she attracted a team of really amazing people who focus on specialty areas within marketing because (get ready for one of her catch phrases) “Marketing is one word that means a lot of things” and it’s all too much for any one person to be good at.  So\, now she focused on working directly with clients on strategies to help them reach their goals while overseeing more of the activities.  Simons Marketing is an independent member of the BDO Alliance. \n  \n  \n  \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-segmentation-personalization/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240717T140000
DTEND;TZID=America/Kentucky/Louisville:20240717T144500
DTSTAMP:20240429T174330Z
CREATED:20240429T174226Z
LAST-MODIFIED:20240429T174330Z
UID:7829-1721224800-1721227500@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Tech Stack
DESCRIPTION:Explore the foundational tools and technologies that power effective marketing in our upcoming session on the Marketing Tech Stack. Join us as we dive into discussions on choosing the right tools\, integrating systems\, and leveraging technology to streamline operations and enhance engagement. Whether you’re looking to optimize your current setup or build a tech stack from the ground up\, this session will provide valuable peer-shared experiences to help you make informed decisions. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-tech-stack/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240619T140000
DTEND;TZID=America/Kentucky/Louisville:20240619T144500
DTSTAMP:20240212T145323Z
CREATED:20240122T182046Z
LAST-MODIFIED:20240212T145323Z
UID:7414-1718805600-1718808300@accountingmarketing.org
SUMMARY:Virtual Campfire: Cross-Selling
DESCRIPTION:Cross selling remains a major challenge for many accounting marketing teams. Join your AAM colleagues as we share our real-world experiences and practical tips for promoting\, incentivizing\, and reporting on cross selling successes. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-cross-selling/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240529T140000
DTEND;TZID=America/Kentucky/Louisville:20240529T144500
DTSTAMP:20240212T145350Z
CREATED:20240122T181730Z
LAST-MODIFIED:20240212T145350Z
UID:7411-1716991200-1716993900@accountingmarketing.org
SUMMARY:Virtual Campfire: Key Takeaways from AAM Summit
DESCRIPTION:Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned\, the strategic goals we set for the conference\, and most importantly\, how we can implement these innovative ideas within our firms. It’s an opportunity to share experiences\, discuss our collective learning\, and explore actionable steps to integrate these newfound strategies into our everyday marketing practices. Let’s come together to translate our summit experiences into tangible benefits for our firms and clients. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-keytakeawaysfromaamsummit/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240417T140000
DTEND;TZID=America/Kentucky/Louisville:20240417T144500
DTSTAMP:20240212T145410Z
CREATED:20240110T201549Z
LAST-MODIFIED:20240212T145410Z
UID:7345-1713362400-1713365100@accountingmarketing.org
SUMMARY:Virtual Campfire: Content Marketing
DESCRIPTION:Dive into the dynamic world of content marketing\, surveying a variety of formats and content types for each phase of the client journey. Together\, we’ll delve into innovative content strategies\, killer storytelling techniques\, and the art of creating valuable\, client-centric content that drives results. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-content-marketing/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240320T140000
DTEND;TZID=America/Kentucky/Louisville:20240320T144500
DTSTAMP:20240212T145435Z
CREATED:20240110T200708Z
LAST-MODIFIED:20240212T145435Z
UID:7342-1710943200-1710945900@accountingmarketing.org
SUMMARY:Virtual Campfire: Data Analytics
DESCRIPTION:Dive into the practical world of Data Analytics with us. This session is all about sharing experiences and strategies for using data in marketing decisions. Whether you’re just starting or looking to refine your skills\, we’ll discuss how to make sense of data and use it effectively in marketing campaigns. Join us for a collaborative discussion on making data a key part of your marketing toolkit. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-data-analytics/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240221T140000
DTEND;TZID=America/Kentucky/Louisville:20240221T144500
DTSTAMP:20240214T163907Z
CREATED:20240110T195930Z
LAST-MODIFIED:20240214T163907Z
UID:7339-1708524000-1708526700@accountingmarketing.org
SUMMARY:Virtual Campfire: AI
DESCRIPTION:Join us to explore the practical applications of AI in accounting marketing. We’ll discuss how AI tools are currently being used to streamline customer interactions and enhance marketing strategies. Share your experiences\, learn from your peers\, and gain insights into how AI can be realistically integrated into your marketing efforts. This session is an ideal platform for both AI novices and aficionados in the marketing field. \nSME \nAlice Grey Harrison\, Managing Partner\, AGH Consulting Group \nWith 25 years of experience in corporate communications\, Alice Grey is a seasoned professional who brings a fresh approach to strategy. Her passion lies in thriving within highly creative environments\, where she navigates the complexities of change and implements sophisticated communication strategies. \nAlice Grey is not just a strategist; she’s a catalyst for transformation. She excels in developing and executing strategies that inform\, inspire\, and drive cultural shifts within organizations. Change\, for her\, is not just a challenge—it’s an opportunity for alignment and growth. With proven results and award-winning strategies\, Alice Grey is a recognized leader in the industry and frequently shares thought leadership on the national stage. \n  \n  \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-ai-2024/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240117T140000
DTEND;TZID=America/Kentucky/Louisville:20240117T144500
DTSTAMP:20240105T150104Z
CREATED:20240105T150104Z
LAST-MODIFIED:20240105T150104Z
UID:7266-1705500000-1705502700@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketers Unplugged
DESCRIPTION:Join us for our first AAM Virtual Campfire of 2024\, where industry marketers will gather to reflect on the wins\, strategies\, and trends that defined the accounting marketing landscape in 2023. Together\, we’ll discuss inspiration and anticipation for what’s to come in 2024. \nWhy Attend:\n• Gain insights from industry marketers on successful 2023 marketing strategies and initiatives\n• Explore emerging trends and ideas shaping the industry.\n• Connect with like-minded professionals and share your own experiences.\n• Walk away inspired and ready to conquer the marketing challenges of 2024! \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel\nKristy Gusick\, Align Marketing Group
URL:https://accountingmarketing.org/event/virtual-campfire-marketers-unplugged/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20231115T140000
DTEND;TZID=America/Kentucky/Louisville:20231115T144500
DTSTAMP:20230606T200422Z
CREATED:20230606T200422Z
LAST-MODIFIED:20230606T200422Z
UID:6327-1700056800-1700059500@accountingmarketing.org
SUMMARY:Virtual Campfire: Social Media
DESCRIPTION:Remember when social media was new? Us either. A new social channel or community seems to lauch every year. What channels are still relevant? How are you feeding the social media content beast? And are we still asking\, “How do you measure it?” Please come prepared to discuss all things social media. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans.
URL:https://accountingmarketing.org/event/virtual-campfire-social-media/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20231018T140000
DTEND;TZID=America/Kentucky/Louisville:20231018T144500
DTSTAMP:20231005T164658Z
CREATED:20230606T200113Z
LAST-MODIFIED:20231005T164658Z
UID:6325-1697637600-1697640300@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Data- What are you Capturing and How are you Using It?
DESCRIPTION:Discover key insights on leveraging data-driven strategies\, measuring campaign effectiveness\, and optimizing marketing ROI. We’ll consider questions like: How can we harness data to better understand client preferences and behaviors? What metrics should we track to evaluate marketing performance? How can we ensure data privacy and security in our marketing efforts? Don’t miss this opportunity to gain valuable perspectives and share best practices in utilizing marketing data effectively. \nSME \nDanny Estrada \n \nDanny Estrada is the Vice President of Consulting at Rare Karma. Throughout his career Danny has been a CRM evangelist and expert at leveraging technology platforms to create business value.  He has been a Senior Director at KPMG\, thought leader for Salesforce and Microsoft\, and published in an industry whitepaper by the Harvard Business Review. He is a long-time member of AAM and former Business Development Committee Chair. He also holds an Executive MBA from the W.P. Carey School of Business at Arizona State University. \n  \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans.
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-data-what-are-you-capturing-and-how-are-you-using-it/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230920T140000
DTEND;TZID=America/Kentucky/Louisville:20230920T144500
DTSTAMP:20230717T131152Z
CREATED:20230606T195922Z
LAST-MODIFIED:20230717T131152Z
UID:6323-1695218400-1695221100@accountingmarketing.org
SUMMARY:Virtual Campfire: What's New and Old in CRM?
DESCRIPTION:From gaining buy-in to implement a CRM system\, to synthesizing the business intelligence we all hope comes out of one – CRM sytems dominate our time and headspace. Let’s talk everything CRM. We know you have a lot to say about this topic\, so we expect this to be a jam-packed session! \nSME \nTimothy Keith \nTimothy Keith\, CEO & Co-Founder of Propense.ai\, has worked with some of the top Financial and Professional service firms in the world teaching firm leaders and business development staff how to streamline the technology adoption process and enhance business performance. Timothy has significant experience as a founder\, management consultant\, and sales leader. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans.
URL:https://accountingmarketing.org/event/virtual-campfire-whats-new-and-old-in-crm/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230816T140000
DTEND;TZID=America/Kentucky/Louisville:20230816T144500
DTSTAMP:20230712T201905Z
CREATED:20230606T142341Z
LAST-MODIFIED:20230712T201905Z
UID:6320-1692194400-1692197100@accountingmarketing.org
SUMMARY:Virtual Campfire: Brand Management
DESCRIPTION:We’ll dive into rebranding\, navigating mergers\, aligning your firm with messaging and positioning\, enforcing brand guidelines\, activating your brand effectively\, and conducting a brand audit. Join us to gain practical strategies for enhancing brand awareness\, fostering consistency\, and driving differentiation in a competitive market. Don’t miss this opportunity to exchange ideas on optimizing your accounting firm’s brand impact. \nSMES \nMike Jones \nRemarkable accounting firm brands require authenticity and a die-hard commitment to values\, personality\, and story. Mike Jones passionately pursues these beliefs as CEO of his brand consultancy – Resound – and the numerous client’s they’ve helped to discover\, craft\, and refine their own brands. He also explores these topics on his podcast\, in his book\, “You Are Remarkable”\, and with his speaking at numerous industry events and universities across the US. In recognition of the work he’s done\, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal. He also serves on the boards of PHX Startup Week\, TCH\, and Conscious Capitalism Arizona…at least when he and his wife\, Adrienne\, are not chasing down their 3 kids. If you want to connect\, LinkedIn’s usually where you’ll find him – linkedin.com/in/remarkamike. \nBarry Benton \nBarry’s nomadic nature serves him well in his role as Gittings Global Director of Business Development. With over two decades of sales and photography experience\, Barry has traveled hundreds of thousands of miles to expand our global reach and connect with legal and accounting firms that can benefit from the end-to-end photography services Gittings Global provides. \nBarry enjoys consulting with firms about their needs and guiding them through how to achieve effective portraits that will land clients new work. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \n 
URL:https://accountingmarketing.org/event/virtual-campfire-brand-management/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20230621T140000
DTEND;TZID=America/Kentucky/Louisville:20230621T150000
DTSTAMP:20230131T181659Z
CREATED:20230131T181659Z
LAST-MODIFIED:20230131T181659Z
UID:5803-1687356000-1687359600@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Department Structure & Project Management
DESCRIPTION:Whether we have a large team or are a department of one\, Project Management is a HUGE part of our jobs. How are you structuring your marketing department? What tools are you using to keep your arms around all the moving parts? What changes are you seeing given the ever-evolving role of marketers in accounting firms? Please come prepared with your questions or best practices around marketing operations. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. In late 2022\, she joined the Enterprise Marketing team at Baker Tilly\, an IPA Top 10 firm\, through a merger and is still feeling her way around. Prior to the merger\, she spent seven years as Marketing Director at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. At TPC\, Amanda provided strategic marketing counsel to the firm’s management team\, managed all forms of marketing communications\, planned conferences and events\, and trained firm professionals on marketing and business development topics. Prior to her role at TPC\, Amanda was the Marketing Director at MorrisAnderson\, a restructuring and turnaround consulting firm. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning and Brand Management from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is the co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms. She also serves at co-chair of AAM’s Virtual Education Committee.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-department-structure-project-management/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
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