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SUMMARY:Virtual Campfire: Modernizing Your Content Marketing Machine
DESCRIPTION:Content expectations have exploded\, but most accounting marketing teams are still asked to do more with the same (or fewer) resources. This conversation explores how to build a sustainable content engine—from smart repurposing and SME enablement to workflow tools and AI. You’ll leave with ideas to take your content from reactive to strategic while keeping your sanity intact. \nWhat is a Virtual Campfire? Pull up a seat and join fellow accounting marketers around the virtual campfire for peer-to-peer conversations about what’s really happening in our firms. These informal\, member-driven sessions are designed as a safe space to share pressing challenges\, compare notes\, and learn from each other’s experiences. Co-hosted by industry veterans\, Kelsey Brewer (CMO at McGuire Sponsel) and Alyson Fieldman (CGO at Stambaugh Ness)\, each virtual campfire features at least one subject matter expert to share their wisdom. \nThere’s no formal presentation – just open\, candid dialogue. Regardless of the topic du jour\, this is your place to ask questions\, swap stories\, and crowdsource solutions with people who truly get it. Open to AAM members at all career levels and in all roles. Come ready to share\, listen\, and leave with fresh perspective\, practical ideas\, and the reassuring reminder that you’re not in this alone. \nSpeakers \nStacy Dreher | Chief Growth Officer\, James Moore & Co. \n“I began my journey in professional services sales and marketing in 2006 in the legal industry\, where I led a growth team at a boutique nationwide firm responsible for bringing in all new business. In 2014\, I transitioned into public accounting as a marketing manager and have since grown into multiple roles\, now serving as the Chief Growth Officer. In this role\, I oversee marketing\, business development\, and segment growth initiatives\, driving firm growth while ensuring that our strategies align with the firm’s long-term vision. \nMy approach to leadership focuses on turning challenges into opportunities—whether that’s enhancing our competitive position\, leveraging technology\, or refining sales and digital marketing strategies. By working closely with firm leadership\, I strive to ensure we not only meet but exceed our growth objectives by building a high-performing team\, driving strategic initiatives\, and adapting to the ever-changing landscape of the accounting industry.” \n  \nJonathan Ebenstein | President\, Strategic 7 Marketing \nJonathan is the President and owner of Strategic 7 Marketing\, a full-service B2B marketing agency that specializes in helping professional service firms make sense of their marketing and put it to work so it drives demand\, builds pipeline and supports predictable revenue.With more than 30 years of experience\, he is known for simplifying marketing complexity and connecting strategy to execution for CPA firms and other professional service companies. \nBefore founding Strategic 7 Marketing\, Jonathan served as Vice President of Marketing at Skoda Minotti\, a CPA and business advisory firm. There\, he launched the Strategic Marketing Services Group\, an internal agency providing full-service marketing support to the firm and its clients. In 2013\, he became the firm’s first non-CPA partner and served on its Executive Committee while building its award-winning brand. \nAfter Marcum LLP acquired Skoda Minotti in 2020\, Jonathan successfully spun off the marketing agency in 2021. He helps CPA firms build brand visibility\, sharpen market position\, and implement practical marketing programs that drive demand\, strengthen pipelines\, and support predictable revenue.
URL:https://accountingmarketing.org/event/virtual-campfire-modernizing-your-content-marketing-machine/
CATEGORIES:Virtual Campfire
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