AAM Learning Lab: Do MORE with Google Analytics 4

Google Analytics 4 is here to stay - if all you’ve done is import default UA settings, you need this workshop. We will uncover the new features and functionalities, give you resources for customizing GA4, and ensure you walk away armed to make the most out of this high-value, data-rich platform. Introduction Introduce objectives and…

Post-Emerge Workshop: Getting Started with AI for Accounting Marketing

This hands-on workshop will delve into the possibilities presented by ChatGPT and other AI tools for accounting marketing. You'll gain a solid foundation in understanding AI's capabilities, how they work, and how they can be leveraged within your firm. This workshop includes guided, practical exercises and the ability to obtain immediate feedback from our subject…

AAM AI Policy Workshop: Creating an AI Policy for Accounting Firms

Your firm must have a solid, comprehensive policy for using artificial intelligence technologies. Join this session for informative, engaging guidance on all of the areas your AI policy should address, followed immediately by a 30-minute hands-on working session through an AI policy worksheet. Walk away with clear next steps for how to work with your…