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DTSTART;TZID=America/Kentucky/Louisville:20261110T113000
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UID:9865-1794310200-1794313800@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-nov-2026/
CATEGORIES:New Member Welcome Call
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20261110T130000
DTEND;TZID=America/Kentucky/Louisville:20261110T140000
DTSTAMP:20261009T143610Z
CREATED:20261009T143610Z
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UID:11456-1794315600-1794319200@accountingmarketing.org
SUMMARY:Webinar: How Lutz Built a Top 20 Brand From the Inside Out
DESCRIPTION:Lutz is a mid-sized firm that consistently ranks in the top 20 of the Remarkabrand Index. That didn’t happen by accident. Join Mike Jones and Sam Pagel of Resound for a conversation with Merrick Aurora\, Chief Marketing Officer at Lutz\, about how her firm got there. \nWe’ll open Lutz’s Index scorecard and look at what it measures. Then Merrick will share what’s behind the numbers: why Lutz started with a strong internal brand\, how they keep one unified brand across divisions\, and how it’s helped the firm grow. You’ll leave with ideas you can use at your own firm\, and an opportunity to get your own custom scorecard for free. \nBring your questions. We’ll save the last 15 minutes for open Q&A. \n  \nSpeakers\n \nMike Jones\, CEO Partner at Resound \nMike is an award-winning brand consultancy owner\, author\, speaker\, and strategist\, helping accounting firms make their brands remarkable with authentic identity and storytelling. When he’s not doing all that jazz he’s building LEGO with his kids\, reading a history book\, or drinking a good cup of coffee…sometimes all three at the same time. \n  \nSam Pagel\, COO & Partner at Resound  \nSam leads video production and brand storytelling at Resound\, helping accounting firms communicate their identity authentically through strategic visual content. He worked alongside Resound for over 6 years before officially joining forces. When he’s not behind the camera or in the editing bay\, Sam is embarking on adventures with his wife\, Ashley\, and their three little kiddos. \n  \nMerrick Aurora\, Chief Marketing Officer at Lutz \nMerrick Aurora\, Chief Marketing Officer\, began her career in 2014. Since joining Lutz\, she has advanced from a marketing coordinator to the firm’s first CMO—building both a high-performing team and a trusted brand along the way. \nIn her role\, Merrick leads the development and execution of Lutz’s brand strategy across all offices\, ensuring alignment between internal culture and external messaging. She fosters cross-divisional collaboration and works closely with firm leadership to elevate the client experience and fuel growth. Her strengths lie in connecting the firm’s vision with divisional goals\, enhancing business development efforts\, and generating proactive ideas that keep the firm moving forward. Known for her energy and clarity\, Merrick excels at bringing large-scale projects to life and advancing strategic initiatives that drive the firm’s momentum.
URL:https://accountingmarketing.org/event/webinar-how-lutz-built-a-top-20-brand-from-the-inside-out/
CATEGORIES:AAM High Webinar
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DTSTART;TZID=America/Kentucky/Louisville:20261118T140000
DTEND;TZID=America/Kentucky/Louisville:20261118T150000
DTSTAMP:20260915T211826Z
CREATED:20251216T151121Z
LAST-MODIFIED:20260915T211826Z
UID:9948-1795010400-1795014000@accountingmarketing.org
SUMMARY:Virtual Campfire: Closing Strong: Your Year-End Planning Playbook
DESCRIPTION:The final quarter sets the tone for the year ahead\, and smart planning can mean the difference between scrambling and succeeding. We’ll discuss how to prioritize initiatives\, align with firm leadership\, and build a plan that’s both strategic and realistic. Join us for a collaborative session that will help you enter the new year with clarity\, momentum\, and confidence. \nWhat is a Virtual Campfire? Pull up a seat and join fellow accounting marketers around the virtual campfire for peer-to-peer conversations about what’s really happening in our firms. These informal\, member-driven sessions are designed as a safe space to share pressing challenges\, compare notes\, and learn from each other’s experiences. Co-hosted by industry veterans\, Kelsey Brewer (CMO at McGuire Sponsel) and Alyson Fieldman (CGO at Stambaugh Ness)\, each virtual campfire features at least one subject matter expert to share their wisdom. \nThere’s no formal presentation – just open\, candid dialogue. Regardless of the topic du jour\, this is your place to ask questions\, swap stories\, and crowdsource solutions with people who truly get it. Open to AAM members at all career levels and in all roles. Come ready to share\, listen\, and leave with fresh perspective\, practical ideas\, and the reassuring reminder that you’re not in this alone
URL:https://accountingmarketing.org/event/virtual-campfire-closing-strong-your-year-end-planning-playbook/
CATEGORIES:Virtual Campfire
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