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DTSTART;TZID=America/Kentucky/Louisville:20250910T140000
DTEND;TZID=America/Kentucky/Louisville:20250910T150000
DTSTAMP:20250718T130645Z
CREATED:20250626T124845Z
LAST-MODIFIED:20250718T130645Z
UID:9510-1757512800-1757516400@accountingmarketing.org
SUMMARY:DEI Webinar: Inclusive Events\, Stronger Brands: Safeguarding Your Brand and Your Guests
DESCRIPTION:Every event you host is a reflection of your brand\, and every detail matters. In this engaging session packed with real-world stories\, Tracy Stuckrath will guide you through the critical considerations for making your firm’s events safer\, more inclusive\, and more aligned with your brand promise. \nFrom ADA compliance and allergy accommodations to event crisis prevention\, learn what your team needs to know (and do) to protect attendees\, avoid legal pitfalls\, and deliver on your firm’s commitment to diversity and belonging. You’ll leave with tangible takeaways to elevate both the attendee experience and your marketing impact. \nSpeaker\nTracy Stuckrath | Founder and Chief Connecting Officer\, thrive! meetings & events \nFounder and Chief Connecting Officer of thrive! meetings & events\, Tracy Stuckrath is an expert in inclusive food practices that align with DEI and ADA standards. She’s a sought-after speaker who educates organizations and professionals on how food and beverage choices can positively impact employee well-being\, reduce legal risks\, and enhance workplace culture. \nAs an award-winning event planner\, podcast host (Eating at a Meeting)\, international speaker\, author\, consultant\, and industry activist\, she’s passionate about inclusive F&B that satisfies everyone’s dietary needs and leaves no one hungry at the table. \nShe’s spoken to audiences on five continents\, interviewed more than 300 food & beverage experts for her podcast\, and written for Allergic Living\, HR.com Employee Benefits & Wellness\, Article Weekly\, Inside Business Journal\, Meetings Today\, Restaurant Informer\, Plan Your Meetings\, MeetingsNet\, and Convene. \nA graduate of NC State University\, Tracy spends her spare time taking her nieces and nephew on experience trips\, driving her MINI Cooper convertible with the top down\, traveling\, and talking to strangers.
URL:https://accountingmarketing.org/event/dei-webinar-inclusive-events-stronger-brands-safeguarding-your-brand-and-your-guests/
CATEGORIES:Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250911T130000
DTEND;TZID=America/Kentucky/Louisville:20250911T150000
DTSTAMP:20250815T133437Z
CREATED:20250618T170504Z
LAST-MODIFIED:20250815T133437Z
UID:9505-1757595600-1757602800@accountingmarketing.org
SUMMARY:Learning Lab: Designing a Website that Looks Good and Generates Quality Leads
DESCRIPTION:Course Overview: \nIn this session\, learn how Kernutt Stokes took their generic\, clunky\, and inconsistent website and transformed it into a more modern\, visually appealing site that drives qualified people to the site and gets them to contact the firm via contact forms\, email\, or phone. \nYou’ll learn what went into the planning\, design\, and development of the new site and what led to an increase of more than 50% visitors to the new site and an increase of more than 350% of contact conversions in the first 12 months. In addition\, you’ll walk away with tips for how to use a redesigned website to restructure your Google Ad and LinkedIn ad campaigns to drive better qualified traffic to your site. \nThe new Kernutt Stokes website not only brought in the highest percentage of new\, organic growth leads in its first 12 months\, it was also recognized with AAM’s Achievement in Marketing Award for Website (budget <$49\,999). \nWhat you will gain:\n\nIdentifying the “why” behind your website.\nKey factors to consider for planning\, designing\, and launching a website that looks good AND draws in the right visitors.\nLearn how to drive the right traffic to your website for quality leads and conversions using Google and LinkedIn.\n\nInstructor\n \nAmy Delaney | Director of Marketing & Business Development\, Kernutt Stokes \nI oversee and manage all of Kernutt Stokes’ marketing and business development strategies and plans\, as well as our annual KS Marketing Academy. I love what I do and find true enjoyment in helping my coworkers succeed so they can in turn help their clients be successful. I bring passion\, enthusiasm\, and a competitive spirit with me\, especially when it comes to brand strategy\, creating opportunities for the firm and its staff\, and all things marketing. \nPrior to being hired in 2020\, my firm did not have a dedicated marketing position. Since I began\, growth and revenue have significantly increased. During our 2023-2024 fiscal year\, 21% of new\, organic growth came from marketing led/supported initiatives; 33% in 2022-2023. I directed the development\, strategy\, and launch of our redesigned website in 2023. In 2024\, we received AAM’s Achievement in Marketing Award for Website (budget <$49\,999). \nI have over 20 years of experience in the professional services sector\, including more than 14 years for a commercial bank where I was the vice president and marketing director. I was previously licensed as a Certified Financial Marketing Professional (CFMP).
URL:https://accountingmarketing.org/event/learning-lab-designing-a-website-that-looks-good-and-generates-quality-leads/
CATEGORIES:Training,Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250917T140000
DTEND;TZID=America/Kentucky/Louisville:20250917T144500
DTSTAMP:20250827T134512Z
CREATED:20250110T163012Z
LAST-MODIFIED:20250827T134512Z
UID:8901-1758117600-1758120300@accountingmarketing.org
SUMMARY:Virtual Campfire: Strategic Expansion
DESCRIPTION:Ready to take your firm to the next level? Join our roundtable to explore the exciting opportunities of strategic expansion. We’ll dive into best practices for adding new service offerings and expanding into new geographies. Learn how to identify growth opportunities\, manage risks\, and implement successful expansion strategies. This interactive session is perfect for marketing leaders eager to drive their firm’s growth and share insights with peers. Don’t miss out on this chance to expand your horizons. \nSMEs \nSuzanne Reed | CMO | LBMC \nCurrently\, Suzanne Reed is CMO for LBMC\, the #1 professional services firm in TN.  A recognized marketing strategist and Chief Marketing Officer of the year finalist\, Suzanne has more than 30 years of experience in the professional and financial services industry. \nSuzanne’s an accomplished B2B/B2C Marketing Executive with experience at Fortune 500 companies and a proven record of success in identifying and developing business strategy opportunities\, driving growth and overall client engagement for multi-state\, multi-service operations. \nShe provides visionary marketing leadership that motivates teams to high-levels of performance that exceed financial targets. As a business leader with a proven track record of enhancing brand equity and revenue\, Suzanne champions growth by using an integrated approach to marketing and sales that produces profitable results while advocating for the client.   She has led digital transformations for national financial and professional organizations and is skilled at managing change throughout the full life cycle. She thrives in dynamic environments requiring a strong analytic\, quantitative\, and strategic operational focus. And is an adopter of using AI to make marketers stronger\, better and faster but never to replace a client centric strategy. \nShe has been an adjunct professor of Marketing at Vanderbilt University and Belmont University as well as serves as an advisory board member on the University of South Florida Digital Marketing Executive Certification Program. \nTara Davis | National Marketing Director | Sorren \nTara Davis is the National Marketing Director at Sorren. With more than 16 years of marketing experience\, including 11 years in the accounting industry\, Tara leads firmwide marketing strategy\, focusing on brand growth\, innovation\, and alignment with Sorren’s strategic goals. She drives both national and regional campaigns from concept to execution\, ensuring consistency across all digital platforms and marketing communications. Tara is passionate about storytelling\, strategic planning\, and fostering a collaborative\, high-performing team. She’s especially focused on developing talent\, building culture\, and enhancing the firm’s presence in key markets. As Sorren continues to grow\, Tara plays a critical role in elevating the brand and positioning the firm as a leader in the industry. \nBased in Idaho\, Tara is an explorer at heart. She enjoys discovering new places to camp with her family. She once backpacked through Europe\, where Switzerland remains a favorite destination. Tara and her husband\, Will\, have known each other since ninth grade and now share life with their two young daughters. \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-strategic-expansion/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250918T130000
DTEND;TZID=America/Kentucky/Louisville:20250918T140000
DTSTAMP:20250902T183146Z
CREATED:20250826T144641Z
LAST-MODIFIED:20250902T183146Z
UID:9627-1758200400-1758204000@accountingmarketing.org
SUMMARY:AAM High! Webinar: Rebrand Secrets: Lessons for Marketing Leaders from Award-Winning Rebrands
DESCRIPTION:Go beyond the glossy logos and brand guidelines. In this candid interview-style webinar\, marketing leaders Becca John’s (formerly of Rea) and Jeshanah Fox of Brown Plus pull back the curtain on their award-winning rebrands. Learn how they made the case for change\, navigated internal politics\, and turned bold branding decisions into firm-wide success stories. \nPresented and facilitated by the storied brand consultancy\, Resound\, this 60-minute webinar will help firms of all sizes as they navigate the decisions and processes needed to transform their brands for the modern era. \nWhether you’re considering a full rebrand or just looking to tweak your firm’s positioning\, messaging\, or look\, learn from the best. Come join the conversation! \nSpeakers\nMike Jones | Resound Creative \nMike is an award-winning brand consultancy owner\, author\, speaker\, and strategist\, helping accounting firms make their brands remarkable with authentic identity and storytelling. When he’s not doing all that jazz he’s building LEGO with his kids\, reading a history book\, or drinking a good cup of coffee…sometimes all three at the same time. \n  \nJeshanah Fox | Brown Plus \n\nJeshanah is the Marketing Director at Brown Plus. In her role\, she focuses on aligning the strategic vision of the Firm with marketing initiatives and being the custodian of the brand. She also oversees the Marketing Department at Brown Plus. Beyond her marketing responsibilities\, she is also a key part of the leadership team at the Firm\, assisting with the Firm’s strategic plan and culture initiatives\, as well as being a champion of increasing the Firm’s initiatives to drive change in the Firm.\n\n\n\n\nBecca Johns | Becca Johns Consulting (Formerly of Rea & Associates) \nBecca Johns is the owner of Becca Johns Consulting\, where she helps accounting & advisory firms navigate growth and marketing strategy with clarity and confidence. She formerly led the marketing & growth function at a top 100 advisory & accounting firm\, where she led firmwide marketing strategy initiatives. She most recently spearheaded a full rebrand and website launch\, guiding the process from internal buy-in through execution. She has been an AAM member and volunteer for 20 years\, including serving as President of the Board from 2020-2021 and is a member of AAM’s Hall of Fame.
URL:https://accountingmarketing.org/event/aam-high-webinar-rebrand-secrets-lessons-for-marketing-leaders-from-award-winning-rebrands/
CATEGORIES:AAM High Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250924T130000
DTEND;TZID=America/Kentucky/Louisville:20250924T150000
DTSTAMP:20250808T155422Z
CREATED:20250808T155422Z
LAST-MODIFIED:20250808T155422Z
UID:9605-1758718800-1758726000@accountingmarketing.org
SUMMARY:AAM Learning Lab: Advanced Canva Hacks I Wish I Knew Sooner
DESCRIPTION:Course Overview \nThis advanced Canva course is designed to help participants enhance their design skills and utilize Canva’s advanced features to create professional and eye-catching designs. The course includes hands-on activities and practical applications to ensure participants can apply what they’ve learned immediately. \nThis course is important for marketers because it equips them with the skills to create professional\, consistent\, and visually appealing content that builds trust and credibility. By mastering advanced Canva tools\, they can streamline design processes\, customize branded visuals\, and produce engaging content for websites\, reports\, social media\, and client communications. With the increasing importance of digital marketing\, especially in professional services like accounting\, this course helps marketers stand out in a competitive market while maintaining brand integrity across all platforms. \nWhat you will gain: \n\nUnique Designs: Create professional\, customized visuals that reflect your brand and stand out from templates.\nFaster Workflow: Learn time-saving tips to speed up your design process.\nBetter Content: Design mobile-optimized and engaging social media content with advanced tools.\n\nAudience \n\nAAM members and non-members\nExperience level: intermediate for firms of all sizes\nHands-on practical application\n\nParticipants must have a paid Canva account and know their account login to participate in this fast-paced\, interactive session. Prior knowledge of the software is a must. The basics will not be covered. Effective\, high-speed Internet is also required. \nSpeaker \nBecky Livingston | Owner/CEO\, Penheel Marketing \nWith 20+ years of accounting marketing experience\, Becky Livingston is a seasoned practitioner that embraces learning and knowledge sharing. As a veteran college professor\, her courses focus on interactivity\, idea sharing\, and learning in a fun environment. Additionally\, over the past 13 years\, she has written four accounting marketing-related books and presented at dozens conferences and webinars. She also writes a monthly marketing blog for CPA Practice Advisor\, plus a quarterly article for NJ CPA Magazine. In 2024\, she was recognized as a Top 25 Accounting Influencer by Ace Cloud Hosting. Becky is also a 13+ year active AAM member. You can follow Beck’s marketing agency\, Penheel Marketing\, on Facebook\, LinkedIn\, YouTube\, Instagram\, and Pinterest.
URL:https://accountingmarketing.org/event/aam-learning-lab-advanced-canva-hacks-i-wish-i-knew-sooner/
CATEGORIES:Training,Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20251001T110000
DTEND;TZID=America/Kentucky/Louisville:20251001T120000
DTSTAMP:20250923T121425Z
CREATED:20250903T154817Z
LAST-MODIFIED:20250923T121425Z
UID:9667-1759316400-1759320000@accountingmarketing.org
SUMMARY:AAM High! Webinar: From Plan to Pipeline: How BD and Marketing Teams Build and Execute Growth Together
DESCRIPTION:Growth doesn’t happen by accident. It takes intention\, alignment\, and execution. In this practical\, one-hour session\, growth and marketing leaders will walk through what it really takes to build and carry out a firmwide growth strategy. Whether you’re in a dedicated BD or marketing role\, or juggling both\, you’ll gain real-world insight into how the two functions can work in sync to identify the right opportunities\, build relationships\, and drive results. You’ll walk away with clarity on who owns what\, where teams need to collaborate\, and how to turn strategy into impact.\n\nLearning Objectives: \n\nTurn firm growth goals into a clear\, actionable strategy with inputs from both marketing and business development.\nDefine shared roles and responsibilities that make collaboration smoother and execution more consistent.\nSee how joint planning\, from targeting to outreach to follow-up\, makes campaigns and other efforts more effective and easier to implement.\n\nSpeakers \nKristen Lollar | Chief Marketing Officer\, Whitley Penn \nFor more than 25 years\, Kristen Lollar has served as a communications and marketing professional in the Dallas-Fort Worth market. She is the Chief Marketing Officer for Whitley Penn\, a full-service public accounting and advisory firm. Kristen has been with the firm since 2012 and has played an integral role in overall growth and success. Kristen serves as an advisor for the firm’s NextGen Council\, a group of young leaders within the firm which strives to bring new ideas for advancement and efficiency to the firm and has been at the forefront of many firmwide achievements. In addition\, Kristen previously served on the firm’s Innovation Council and as a Growth Champion. \nKristen has developed a strong network through her involvement in the Association for Accounting Marketing (AAM). She is an active member in the organization’s Major Firms Growth group\, was an inaugural member of the AAM Diversity Equity & Inclusion Committee and obtained a certification in Business Development Fundamentals from AAM. Kristen is a member of the Advisory Board for the Boomer Consulting Marketing Circle and serves on the North America Marketing and Business Development Committee for HLB International. \nIn the community\, Kristen serves as Chair of the Executive Board of Directors for the Plano Chamber of Commerce and previously served as a mentor through the American Marketing Association’s DFW Mentor Program for young professionals. Kristen also serves on the Philanthropy Cabinet for Texas Health Resources Plano Hospital. \nKristen is a graduate of Texas Tech University where she earned a B.A. in Public Relations and a minor in Music. She is a member of the Texas Tech Alumni Association and previously served as a Dallas Chapter Board Member and former President of the Dallas Chapter. Kristen also serves on the National Advisory Board for the Texas Tech University College for Media and Communications (CoMC) and was recently recognized as an Outstanding Alumni from the CoMC. \n  \n \nDanielle Reynolds | Business Development Manager\, Whitley Penn \n\nDanielle Reynolds has been with Whitley Penn for nine years\, where she leads as the Business Development Manager. She focuses in identifying new opportunities and cultivating meaningful relationships that drive the firm’s growth. With a strategic mindset and a genuine approach to connection-building\, Danielle transforms prospects into enduring partnerships. Danielle’s strength in networking and expanding the firm’s reach reflects her dedication to driving meaningful\, long-term growth. \nDanielle is deeply committed to both personal and professional growth. She has supported the firm’s emerging leaders through internal training sessions and presentations. She also previously hosted Develop\, a podcast series where she led conversations on leadership\, career development\, and highlighted different service lines and offerings across the firm. Danielle is also highly active on LinkedIn\, where she shares insights and content related to business and professional development. She believes in the power of a strong personal brand and uses her platform to connect\, inform\, and inspire others in the business community. \nOutside of her role at Whitley Penn\, Danielle is involved in several community and professional organizations. She currently serves on the Junior Achievement of Dallas Board of Directors and has previously served on the board of Annie’s Place. She’s also engaged with Capital for Kids and is active with the Dallas Regional Chamber (DRC) through the Innovation Task Force and Education and Workforce Council. Danielle is a 2023 alum of the DRC Lead YP program\, a former member and Service Chair of the DRC Young Professionals Advisory Council. Danielle was also recognized as a People Newspapers 20 Under Forty honoree\, celebrating young professionals making an impact in both business and the community. She completed the Communities Foundation of Texas Emerging Leaders in Philanthropy program\, earned her Coaching Healthy Behaviors certificate from The Cooper Institute\, and received the Blue Zones Project Power 9 Ambassador of Excellence in Worksites award. \nDanielle received her BA in Public Relations and Health and Exercise Science and MS in Health Promotion from the University of Oklahoma.
URL:https://accountingmarketing.org/event/aam-high-webinar-from-plan-to-pipeline-building-and-executing-a-firmwide-growth-strategy/
CATEGORIES:AAM High Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20251015T140000
DTEND;TZID=America/Kentucky/Louisville:20251015T144500
DTSTAMP:20250910T143259Z
CREATED:20250110T164218Z
LAST-MODIFIED:20250910T143259Z
UID:8904-1760536800-1760539500@accountingmarketing.org
SUMMARY:Virtual Campfire: CX: Client Feedback
DESCRIPTION:Ready to turn client feedback into your secret weapon? Join our lively roundtable where we’ll uncover the art of gathering\, analyzing\, and acting on client insights. Learn how to transform feedback into actionable strategies that drive client satisfaction and business growth. This session promises to be dynamic and interactive\, perfect for marketing pros eager to elevate their client relationships. Don’t miss out on this chance to spice up your approach and share your experiences with fellow CX innovators! \nSMEs \nJennifer Carro – Director of Client Experience & Insight Strategy\, CBIZ \nAs the Director of Client Experience & Insight Strategy at CBIZ\, Jennifer heads the organization’s client experience program and market intelligence efforts. She has successfully launched sustainable CX initiatives for professional services firms by capturing actionable client insights\, applying innovative service approaches and fueling client-centric transformation. For more than a decade\, Jen has worked in collaboration with\, and served as a resource to\, business leaders in the development and execution of client retention activities and growth strategies. She has a passion for developing high quality service delivery that enables revenue growth and fuels strong client relationships. \n  \n  \nEric Greg – Founder\, ClearlyRated \nEric Gregg is the founder of ClearlyRated and a nationally recognized strategist on client and employee experience in professional services. With more than 20 years of research expertise\, Eric and his team have analyzed over 7 million surveys to uncover what drives engagement and loyalty across leading accounting\, legal\, recruiting\, and insurance firms. \nThrough ClearlyRated\, Eric created the Best of Accounting® program\, which transforms client and employee feedback into verified ratings and testimonials—setting the industry benchmark for service excellence and helping top firms in North America stand out. He holds an MBA from the University of Virginia’s Darden School of Business and a B.S. in Marketing with a Statistics minor from Montana State University. \nOutside of work\, Eric is passionate about family\, the outdoors\, and adventure—spending his free time hiking\, camping\, and cycling with his two spirited children. \n  \n  \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-cx-client-feedback/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20251023T130000
DTEND;TZID=America/Kentucky/Louisville:20251023T143000
DTSTAMP:20251014T194129Z
CREATED:20250902T184224Z
LAST-MODIFIED:20251014T194129Z
UID:9664-1761224400-1761229800@accountingmarketing.org
SUMMARY:Learning Lab: Creating Better Videos: Video Production for Any Skill Level
DESCRIPTION:Course Overview \nTake your video skills to the next level. We’ll start with a quick refresher on the essentials – framing\, lighting\, and audio – before diving into practical ways to elevate your content from writing your script to using beginner-friendly editing tools like Canva and advanced editing tools like Adobe Premiere Pro. \nThrough live editing demonstrations\, you’ll see how to transform raw footage into polished stories that resonate with your audience. We’ll also share Blue & Co.’s proven best practices for editing efficiently\, maintaining brand consistency\, and optimizing video for multiple platforms. \nMost importantly\, you’ll discover how video can strengthen your marketing strategy\, resulting in boosted engagement\, improved SEO\, and a stronger connection with your audience. \nWhat you will gain:\n\nGain confidence using beginner and advanced editing tools to create polished\, professional-quality videos.\nLearn best practices for editing efficiently\, maintaining brand consistency\, and preparing content for multiple platforms.\nUnderstand how to leverage video strategically to increase engagement and improve SEO performance.\n\nSpeakers \nSam Crist \nSam Crist is fueled by a passion for problem-solving\, creative storytelling\, and the strategic impact of marketing. With expertise in multi-channel campaigns\, digital innovation\, and team leadership\, she has guided organizations through growth\, change\, and new opportunities. Her experience spans leading marketing efforts during mergers\, developing content that drives revenue\, and implementing technology solutions – all with a balance of vision and hands-on execution to achieve measurable results. In addition\, Sam contributes thought leadership to the profession as a regular content publisher through AAM’s Minute Committee. \n  \nRyan McClain \nRyan McClain is the Video Marketing Manager at Blue & Co.\, LLC\, where he brings more than five years of video marketing and television experience to the firm. His work has earned recognition both inside and outside the profession – he is a five-time Emmy nominee and one-time winner\, and in his first year at Blue\, he received an AAM Marketing Achievement Award in the Video/Media category. \nA graduate of Ball State University’s School of Media\, Ryan has built his career around the power of visual storytelling. He is a strong advocate for incorporating video and audio into every facet of marketing to connect more effectively with audiences.
URL:https://accountingmarketing.org/event/learning-lab-creating-better-videos-video-production-for-any-skill-level/
CATEGORIES:Training
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20251106T130000
DTEND;TZID=America/Kentucky/Louisville:20251106T140000
DTSTAMP:20250930T201306Z
CREATED:20250924T133002Z
LAST-MODIFIED:20250930T201306Z
UID:9725-1762434000-1762437600@accountingmarketing.org
SUMMARY:AAM High! Webinar: The Strategist’s Playbook: Marketing Skills That Win the C-Suite
DESCRIPTION:Tired of being seen as “just marketing”? Marketing leaders are uniquely positioned to shape the growth and direction of accounting firms. \nThis session will show you how to position yourself as a trusted advisor to the C-suite. We’ll explore how to elevate your role from tactical execution to strategic leadership. You’ll learn practical ways to translate marketing skills into firm-wide growth strategies\, leverage data as your power tool\, and build the trust needed to influence at the highest levels of leadership. \nSpeakers \nMari-Anne Kehler\, CDP\, serves on GHJ’s Executive Committee and leads the firm’s business strategy\, overseeing business development\, marketing and brand. She also serves as Strategist for the GHJ Foundation\, the Firm’s platform for community-focused giving and social impact. \nMari-Anne brings more than 30 years of experience helping organizations grow with purpose. Known for her ability to translate vision into action\, she draws on deep expertise in strategic planning\, collaboration\, innovation and executive coaching. Her work spans professional services\, finance\, consumer brands\, and the media and entertainment industries. \nA passionate advocate for diversity\, equity\, inclusion and accessibility (DEIA)\, Mari-Anne is a Certified Diversity Professional (CDP)\, credentialed by the National Diversity Council through Emory University. She integrates inclusive leadership into every facet of her work\, driving not only growth but belonging and long-term impact. \nShe has been recognized by industry peers and media outlets for her leadership and contributions. The Los Angeles Times named her a Visionary Honoree in its DEIA Magazine. She was a finalist for the Inspirational Women in Business Awards\, a two-time nominee for the Los Angeles Business Journal Women’s Leadership Awards and a recipient of LABJ’s Most Influential Marketer recognition. She was also honored with the CMO Club’s CMO Transformation Award for leading firmwide brand evolution beyond the marketing department. \nBefore joining GHJ in 2015\, Mari-Anne held senior roles at global organizations. At a Big Four firm\, she served as a national Managing Director\, overseeing National Tax and Pacific Southwest marketing and business development and earning accolades as a top-rated facilitator at the Firm’s global training program. She also led West Coast marketing for a Nestlé division\, began her career on Wall Street at Morgan Stanley\, and held strategic leadership roles at Bertelsmann Entertainment and Grey Direct. \nMari-Anne’s nonprofit work centers on leadership development\, strategic advising and advocacy. She has served on numerous nonprofit boards supporting children\, education and the disability community\, and currently serves on the Board of the Autism Society of Los Angeles. For over two decades\, she has mentored families and professionals navigating the transition to adulthood for individuals with disabilities; work deeply informed by her lived experience as the mother of an adult son with autism. \nShe is currently pursuing a Master of Divinity degree with a focus on spiritual caregiving. Her studies enrich her approach to leadership by deepening her understanding of how people find meaning\, healing\, and connection in the face of change and challenge. \nMari-Anne is a frequent speaker at universities and conferences on inclusive leadership\, disability advocacy\, brand strategy and sustainable business growth. Her first book\, Putting the Profit in Nonprofit\, was a #1 e-book bestseller on Amazon. Her second book\, The Art of Growing Your Business: A Comprehensive Guide for Professional Services Firms\, is set for publication in 2026 and offers a practical roadmap for sustainable growth\, client-centric strategy and purpose-driven leadership within the professional services industry.
URL:https://accountingmarketing.org/event/aam-high-webinar-the-strategists-playbook-marketing-skills-that-win-the-c-suite/
CATEGORIES:AAM High Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20251111T113000
DTEND;TZID=America/Kentucky/Louisville:20251111T123000
DTSTAMP:20250113T192955Z
CREATED:20250113T192916Z
LAST-MODIFIED:20250113T192955Z
UID:8922-1762860600-1762864200@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-nov-2025/
CATEGORIES:New Member Welcome Call
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20251113T120000
DTEND;TZID=America/Kentucky/Louisville:20251113T130000
DTSTAMP:20251010T150710Z
CREATED:20251010T150710Z
LAST-MODIFIED:20251010T150710Z
UID:9772-1763035200-1763038800@accountingmarketing.org
SUMMARY:2025 AAM State of the Association Town Hall
DESCRIPTION:Join us for the State of the Association Town Hall\, where AAM leadership will share key accomplishments from the past year and the vision guiding our future. Don’t miss this opportunity to stay informed\, inspired\, and connected to the direction of your professional community. \nAgenda \nWelcome and State of the Association – Rhonda Clark\, AAM Executive Director\n2024 Achievements – Laura Metz\, AAM President\nFinance Update – Luke LaChance\, AAM Treasurer\nFuture of AAM – Brunella Reid\, AAM President-Elect \nThe Town Hall will conclude with a Q&A session. Questions will be accepted in advance. Please send your questions to info@accountingmarketing.org by Friday\, November 7.
URL:https://accountingmarketing.org/event/2025-aam-state-of-the-association-town-hall/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20251203T110000
DTEND;TZID=America/Kentucky/Louisville:20251203T120000
DTSTAMP:20251110T195500Z
CREATED:20251110T195500Z
LAST-MODIFIED:20251110T195500Z
UID:9831-1764759600-1764763200@accountingmarketing.org
SUMMARY:AAM Panel Discussion: From Tax Law to Top Line: How Firms Are Turning the One Big Beautiful Bill into Revenue
DESCRIPTION:Think you missed the boat on the One Big Beautiful Bill Act? Think again. Some firms have quietly turned this legislation into a powerful client growth engine\, and it’s not too late to follow their lead. In this session\, we’ll show how marketers are helping their firms move beyond “technical update” mode to build campaigns\, train teams\, mine data and create sales enablement. You’ll hear what’s working\, what’s next and how to keep the momentum going long after the headlines fade. Because when you know how to position it\, you can turn legislation into potential revenue. \nAttendees will get:\n·       Real examples of how firms are using OBBBA to spark conversations and drive new work.\n·       Tips for building confidence and alignment so partners actually follow up on leads.\n·       Ways to use industry segmentation and data triggers help turn complex policy into clear client value.\n·       Ideas for prepping your team to sell OBBBA and other tax legislation services. \nPanelists \nKelsey Brewer\, McGuire Sponsel \nSarah Dobek\, Inovautus Consulting \nLindsay Sherrill\, Schneider Downs & Co. \nModerated by: Katie Tolin\, CPA Growth Guides
URL:https://accountingmarketing.org/event/aam-panel-discussion-from-tax-law-to-top-line-how-firms-are-turning-the-one-big-beautiful-bill-into-revenue/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260113T113000
DTEND;TZID=America/Kentucky/Louisville:20260113T123000
DTSTAMP:20251113T152458Z
CREATED:20251113T152203Z
LAST-MODIFIED:20251113T152458Z
UID:9854-1768303800-1768307400@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-jan-2026/
CATEGORIES:New Member Welcome Call
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260121T140000
DTEND;TZID=America/Kentucky/Louisville:20260121T150000
DTSTAMP:20251216T150117Z
CREATED:20251216T145700Z
LAST-MODIFIED:20251216T150117Z
UID:9938-1769004000-1769007600@accountingmarketing.org
SUMMARY:Virtual Campfire: Passing the Torch: Guiding Firms Through Leadership Change
DESCRIPTION:Aging partnership models and shifting talent expectations have made smooth leadership transitions more critical than ever. In this session\, we’ll explore how marketers can support succession planning by shaping narratives\, managing internal communications\, and helping firms navigate the human side of change. Join us to discuss real examples\, smart do’s/don’ts\, and the role marketing can play in continuity and confidence. \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-passing-the-torch-guiding-firms-through-leadership-change/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260203T140000
DTEND;TZID=America/Kentucky/Louisville:20260203T150000
DTSTAMP:20251218T210731Z
CREATED:20251218T210731Z
LAST-MODIFIED:20251218T210731Z
UID:9990-1770127200-1770130800@accountingmarketing.org
SUMMARY:AAM DEI Webinar: Thinking About AI Through a DEI Lens
DESCRIPTION:AI is transforming how marketing content gets created and who it includes. In a year when regulators\, boards\, and audiences are all rethinking DEI\, marketers are uniquely positioned to use AI as a force for inclusion rather than risk. \nIn this session\, you’ll explore how AI tools can uncover hidden bias and help you write copy that’s both compliant and inclusive. We’ll walk through what’s changed in the past year from a regulation perspective and how these developments are reshaping marketing language\, ethics\, and accountability. \nThen we’ll run an AI/DEI audit using a custom GPT that scans your marketing content for bias\, accessibility gaps\, and exclusionary phrasing. We’ll test real firm examples and experiment with a ready-made prompts list to find improvement areas. And we’ll talk about what word you should swap out and what words to keep in your toolkit. \nWhether you’re reviewing an ad\, job post\,or thought-leadership article\, you’ll leave knowing how to make what you do more inclusive of your target market\, using AI to strengthen both your messaging and your firm’s brand integrity. \nKey takeaways:\n1. A custom GPT and practical prompts and to detect and correct bias.\n2. A “Words to Watch” list and inclusive rewrite examples to make every message more welcoming.\n3. Use AI to DEI-proof marketing collateral \n  \nSpeakers \nKatie Tolin | Co-Founder\, XcelLabs \nKatie Tolin is the co-founder of XcelLabs\, an AI-first technology\, training\, and coaching company\, where she’s helping transform the accounting profession by elevating advisory skills and preparing accountants to lead in an AI-first world. She is also the founder of CPA Growth Guides\, where she serves as a consultant and outsourced chief growth officer\, helping firms turn strategy into action across marketing\, business development\, product innovation\, and client experience. A former in-house marketing leader\, Katie has built a career developing data-driven\, innovative programs that move firms forward. She is a former Accounting Marketer of the Year\, one of the Top 100 Most Influential People in Public Accounting\, and one of the Most Powerful Women in Accounting. She’s also a Hall of Fame inductee and past president of the Association for Accounting Marketing. \n  \nDr. Rachel Anevski | CEO & Founder\, Matters of Management \nDr. Rachel Anevski\, SHRM-CP\, PHR\, is a nationally recognized advisor\, speaker\, and writer working at the intersection of Human Resources\, Marketing\, and Organizational Leadership. As the CEO and Founder of Matters of Management\, she helps public accounting firms and professional services organizations strengthen their employer brand\, evolve leadership capabilities\, and build people-centric systems that improve both retention and revenue.
URL:https://accountingmarketing.org/event/aam-dei-webinar-thinking-about-ai-through-a-dei-lens/
CATEGORIES:AAM High Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260211T130000
DTEND;TZID=America/Kentucky/Louisville:20260211T140000
DTSTAMP:20260116T164929Z
CREATED:20260116T164929Z
LAST-MODIFIED:20260116T164929Z
UID:10095-1770814800-1770818400@accountingmarketing.org
SUMMARY:AAM High Webinar: Smarter Growth Through Client-Centric Collaboration
DESCRIPTION:Clients don’t want a pitch; they want to feel understood. This session shows how marketing and BD can partner to create personalized approaches that resonate with decision-makers and drive growth. Through examples and practical steps\, we’ll explore how to use data\, insights\, and collaboration to build trust and deliver value. \nLearning Objectives: \n\nPersonalize with purpose: why tailored outreach wins more trust than generic messaging.\nCollaborate in practice: examples of marketing + BD teaming up on proposals\, outreach\, and events.\nTurn insights into action: converting data and intel into engagement that matters to clients.\n\nSpeakers \nJosh Woods | Director of Practice Growth\, Lane Gorman Trubitt\, LLC \nJosh is a growth-focused leader and trusted advisor at LGT\, where he brings more than 25 years of experience in business development and marketing to cultivate strong client relationships and expand the firm’s reach. He is adept at developing and executing targeted marketing campaigns that not only attract new clients but also strengthen relationships with existing ones\, contributing to the firm’s consistent year-over-year growth. His skills span marketing strategy\, content marketing\, brand management\, and social media marketing\, all informed by data-driven insights from project management and big data analytics. \nA veteran of the U.S. Air Force Reserve and former board member of the Texas Healthcare Advisory Council\, Josh brings a unique blend of leadership experience and business acumen to LGT. He is committed to fostering a culture of client service excellence and driving sustainable growth for the firm. His ability to connect with clients on a personal level has been instrumental in building long-term partnerships and driving repeat business. \n\nAlex Salvo | Business Development Director\, Lane Gorman Trubitt\, LLC \nAlex is a Texas-based business development leader with 11 years of experience in professional services\, working with business owners and executives during periods of growth\, complexity\, and change. She is especially passionate about supporting local\, owner-led Texas businesses and strengthening the communities they’re built in. She currently serves in business development for a 75-year-old\, Dallas-based CPA firm\, Lane Gorman Trubitt\, where she partners with companies navigating audit\, tax\, and accounting consulting needs. \nHer business development approach is simple and maybe old-school: show up\, be useful\, be curious\, tell the truth\, provide value before there’s ever an ask (and most importantly)\, see it through. While sales is often treated as an individual contributor role\, Alex believes real growth happens through collaboration\, and that tight alignment between business development and marketing is one of the most powerful and underestimated assets inside a firm. That mindset has made her a trusted partner to business owners across industries. \n 
URL:https://accountingmarketing.org/event/aam-high-webinar-smarter-growth-through-client-centric-collaboration/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260226T130000
DTEND;TZID=America/Kentucky/Louisville:20260226T140000
DTSTAMP:20260203T164644Z
CREATED:20260203T164644Z
LAST-MODIFIED:20260203T164644Z
UID:10176-1772110800-1772114400@accountingmarketing.org
SUMMARY:AAM High! Webinar: The 60% Problem with Your Website: How AI is Impacting Your Web Traffic and What to Do About It
DESCRIPTION:It’s estimated that 60% of Google searches no longer result in clicks to a website\, thanks to the growing role of AI search. From AI snippets snagging prime Google real estate to users using ChatGPT\, Gemini\, and other gen-AI platforms to ask questions\, marketers have a dilemma: embrace and adapt to AI search or continue to lose organic traffic. Because this isn’t really a choice\, marketers must choose how to incorporate AI into their digital strategy. But where to start? This AAM High! webinar will lead attendees through the following core topics:\n\nUnderstanding the differences between traditional search and AI search\nApplying AI search to the new and improved (is it really though?) Google search model (and what that looks like on the website)\nOptimizing for AI search through tactics like user intent\, question-based terms\, content structure\, and more\nLeveraging AI to make content development easier and more efficient\n\nBrian will break down the technical jargon so attendees leave knowing what they can do to upgrade their existing website\, no large-scale redesign required. \n\nSpeaker \nBrian Swanson | Chief SEO Strategist\, Flashpoint Marketing \nBrian started his career in accounting marketing in 1998\, gaining experience in consulting and in-house accounting marketing before founding FlashPoint\, an SEO and digital marketing agency\, in 2011. Since that time\, Brian has been a featured speaker and thought leader in the profession on web development\, UX optimization\, and SEO. The combination of his technical knowledge and practical experience have made him the “go to” consultant for firms seeking to transform their website into a lead generation tool. Brian served on the Board of Directors for AAM from 2014-2018\, the Chair of the Website Committee and in several other volunteer roles. He was a contributor to AAM’s SEO certification course and regularly speaks to accounting associations about SEO and GEO. \nBrian has a unique perspective gained from working with over 30 firms at different points in the digital marketing journey. This gives me the opportunity to meet marketers where they are and offer practical guidance on how to move efforts forward. More importantly\, recent presentations at prior Summits have been well rated and praised for it’s flow\, informal and engaging style\, and quick-witted presentations. Ultimately\, he is able to provide the “facts” but adapt to different firm’s environments to help marketers find a way to success. \nOutside of work\, Brian enjoys travelling and has visited over 32 countries. When not travelling he enjoys volunteering within the community and go on regular runs.
URL:https://accountingmarketing.org/event/aam-high-webinar-the-60-problem-with-your-website-how-ai-is-impacting-your-web-traffic-and-what-to-do-about-it/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260303T130000
DTEND;TZID=America/Kentucky/Louisville:20260303T140000
DTSTAMP:20260204T192614Z
CREATED:20260203T164320Z
LAST-MODIFIED:20260204T192614Z
UID:10174-1772542800-1772546400@accountingmarketing.org
SUMMARY:AAM High! Webinar: How Top-Performing Firms Win: Lessons from the 2026 Remarkabrand Martech Report for Accounting Firms
DESCRIPTION:In the fast-moving digital landscape\, accounting firms often find themselves caught in a cycle of acquiring new tools without ever fully mastering them. The 2026 Remarkabrand Martech Report for Accounting Firms gives you an in-depth exploration of the latest industry data to see how accounting firms of all sizes\, from micro-practices to enterprise organizations\, are building their digital foundations. We will move past the hype of “new” tech and focus on the high-impact adjustments that drive firm growth and a better client experience. \nSpeakers \n \nSam Pagel  \nSam leads video production and brand storytelling at Resound\, helping accounting firms communicate their identity authentically through strategic visual content. He worked alongside Resound for over 6 years before officially joining forces. When he’s not behind the camera or in the editing bay\, Sam is embarking on adventures with his wife\, Ashley\, and their three little kiddos. \n  \n  \nCameron Roberts \nCameron supports business development and marketing strategy at Resound\, specializing in LinkedIn Sales Navigator outreach\, CRM optimization\, and helping accounting firms build stronger client relationships through strategic digital marketing. Outside of work\, you’ll likely find Cam drinking specialty coffee or watching a Premier League game. \n  \n  \nJason Hendrix \nJason is a strategic\, data-driven leader with nearly two decades of experience in digital marketing and communications. He specializes in managing technology stacks\, advanced analytics\, and integrating AI to enhance operational efficiency across professional services organizations. Outside of work\, he’s likely in “build mode” with his children\, creating their own episode of LEGO Masters with a collection topping 400\,000+ bricks.
URL:https://accountingmarketing.org/event/aam-high-webinar-how-top-performing-firms-win-lessons-from-the-2026-remarkabrand-martech-report-for-accounting-firms/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260310T113000
DTEND;TZID=America/Kentucky/Louisville:20260310T123000
DTSTAMP:20251113T152706Z
CREATED:20251113T152608Z
LAST-MODIFIED:20251113T152706Z
UID:9856-1773142200-1773145800@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-mar-2026/
CATEGORIES:New Member Welcome Call
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260311T140000
DTEND;TZID=America/Kentucky/Louisville:20260311T153000
DTSTAMP:20260219T195336Z
CREATED:20260120T205337Z
LAST-MODIFIED:20260219T195336Z
UID:10099-1773237600-1773243000@accountingmarketing.org
SUMMARY:Learning Lab: Strategic Client & Prospect Development: The Key to Growth
DESCRIPTION:Deepening relationships and understanding with both your clients and your prospects is the most critical applied skill for growth. Yet\, in daily practice\, this vital discipline is too often postponed\, haphazard\, or relegated to a secondary priority. The absence of visible urgency\, immediate client needs\, or clear account objectives leads professionals to confuse general account nurturing with true strategic account development. Most don’t realize that they are allowing their opportunity for stronger client and prospect relationships\, increased value\, and more consistent growth to slip. \nIn this session we’ll explain what strategic account development really is and how it fits into the process of growth. More important\, we’ll provide you with recommendations and tools to equip you to embed disciplined strategic account development within your firm\, helping you to more effectively expand clients work and acquire new clients from your strategic prospect accounts. \nWhat you will gain: \n\nA clear path for gaining\, building\, and evolving client relationships through the process of growth\, including how account development fits within the core flow of activities.\nA simple process you can adopt to begin to embed disciplined strategic account development within your business development and client expansion efforts.\nA review of four tools that you can incorporate into your strategic account development efforts. Many insights from these tools can also support your other growth efforts.\nRecommendations for starting the process of building the discipline of strategic account development within your firm. (Note: This process will take some time.)\n\nAbout the Speaker \n \nWade Clark is an author\, speaker\, consultant and coach on vision\, strategy\, growth\, and business development. His passion is helping businesses and individuals to discover and unlock their full potential to make a meaningful and lasting impact in the world. Wade brings over 35 years’ career and industry experience\, including 24 years as an executive leader within or consulting to top U.S. professional services firms and associations. Through Dream Parrot Consulting\, he helps firms to enhance their corporate vision and strategic plan\, lead cultural change\, develop and elevate teams\, and improve business development and sales performance. Wade is author of Meaningful Success in Business and Simplifying Complex Sales and a sought-out speaker and facilitator. Prioritizing his faith\, family\, and friends; Wade is an avid musician; and enjoys travel\, fitness\, cooking\, and the visual and performing arts. Visit wadeclarkauthor.com to learn more.
URL:https://accountingmarketing.org/event/learning-lab-help-your-teams-to-develop-accounts-strategically/
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://accountingmarketing.org/wp-content/uploads/2023/08/TRAININGS-Icon_72dpi-2.png
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260312T103000
DTEND;TZID=America/Kentucky/Louisville:20260313T120000
DTSTAMP:20260209T214247Z
CREATED:20260209T214247Z
LAST-MODIFIED:20260209T214247Z
UID:10210-1773311400-1773403200@accountingmarketing.org
SUMMARY:Digital Deep Dive
DESCRIPTION:Winding River Consulting’s Digital Deep Dive Summit returns for its 5-year anniversary! Bringing together forward-thinking accounting firm leaders who are committed to evolving their culture to support growth and digital transformation. \nThis immersive two-day experience explores the strategies\, technologies\, and practices shaping the modern firm. Dive into digital marketing\, AI advancements\, operational excellence\, leadership development\, and client experience innovation. \nAttendees gain access to actional frameworks\, peer insights\, networking opportunities\, and expert guidance to accelerate firm growth and confidently navigate industry change. \nEvent Highlights: \nDeep Dive Sessions: Explore the intricate dynamics of digital growth through in-depth discussions on strategy and implementation. Learn from industry leaders who are at the forefront of the accounting industry when it comes to digital growth and the AI revolution. \nPeer-to-Peer Networking and Collaboration: Connect with like-minded professionals\, exchange ideas\, and build meaningful relationships that can drive collaboration and future success. \nDigital Demand Mastery: Gain practical knowledge and actionable takeaways to fuel your digital demand efforts. This summit is tailored for firms serious about staying ahead in the rapidly evolving digital landscape and embracing the latest tools and strategies to drive impact and support firm growth. \n  \nWhy Attend? \nAt the Digital Deep Dive Summit\, attendees don’t just hear about trends… They learn how to operationalize them in a community format where some have failed\, and others have succeeded. Every session\, workshop\, and networking opportunity is designed with intention. DDD provides clarity where leaders need it most and direction where the industry is evolving the fastest. \n  \nAAM Benefits \nWe are proud partners of the Digital Deep Dive Summit. AAM Members receive 15% off the price of admission. See your AAM membership account for more details. \n  \nWhere \nLoews Chicago O’Hare Hotel \n5300 N River Rd\, Rosemont\, IL 60018 \n  \nWhen \nMarch 12\, 2026 \n10:30 AM – 7:00 PM CT \nMarch 13\, 2026 \n7:00 AM – 12:00 PM CT
URL:https://accountingmarketing.org/event/digital-deep-dive/
CATEGORIES:Training
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260318T140000
DTEND;TZID=America/Kentucky/Louisville:20260318T150000
DTSTAMP:20260211T141711Z
CREATED:20251216T150100Z
LAST-MODIFIED:20260211T141711Z
UID:9940-1773842400-1773846000@accountingmarketing.org
SUMMARY:Virtual Campfire: The Employee Experience Advantage: How Marketing Fuels Retention
DESCRIPTION:Employee experience isn’t just an HR initiative anymore—it’s a firmwide differentiator. We’ll dig into how marketing can amplify culture\, reinforce values\, and strengthen internal communication in ways that directly impact retention. Expect practical strategies for partnering with HR\, activating brand from the inside out\, and creating moments that matter throughout the employee lifecycle. \nSME \nKayla Schaller-Greenwood \n \nKayla Schaller‑Greenwood is the Vice President of Operations at Workforce Solutions\, where she leads HR strategy\, talent management\, and organizational development initiatives for CPA firms and other professional‑services organizations. With more than a decade of experience in HR\, including extensive work across public accounting\, Kayla specializes in helping firms build strong employee experiences\, modern people practices\, and scalable talent infrastructures that support long‑term growth. \nKayla is widely known for her practical\, people‑first approach to HR and her ability to bridge the gap between talent strategy and firmwide business goals. She frequently partners with marketing and growth teams to strengthen employer brands\, align recruitment messaging with firm culture\, and create talent experiences that enhance both retention and market presence. \nFrom EX design and leadership development to recruiting\, compliance\, and HR infrastructure\, Kayla has helped dozens of firms transform how they attract\, engage\, and retain top talent. She is also a frequent speaker for SHRM\, BDO Alliance\, and industry associations\, where she brings a collaborative\, real‑world perspective to the changing talent landscape. \n  \n  \n  \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-the-employee-experience-advantage-how-marketing-fuels-retention/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260416T130000
DTEND;TZID=America/Kentucky/Louisville:20260416T140000
DTSTAMP:20260316T130220Z
CREATED:20260316T130220Z
LAST-MODIFIED:20260316T130220Z
UID:10707-1776344400-1776348000@accountingmarketing.org
SUMMARY:AAM High Webinar: Energy\, Health and Performance in Business Development
DESCRIPTION:While firms invest heavily in skills training\, tools and sales methodologies\, far less attention is given to the biological factors that drive performance such as sleep\, recovery\, stress regulation\, and mental endurance. Drawing on research from performance science and workplace studies\, the talk examines how BD burnout\, travel demands and constant cognitive switching impact revenue outcomes. Sustainable success requires managing energy systems\, recovery and boundaries with the same discipline elite athletes apply to training. Ward shares practical frameworks and micro-strategies that leaders can use to protect capacity\, improve resilience\, and sustain peak performance in demanding client-facing roles. \n  \nSpeaker \n \nNicole Ward\, Senior VP of Sales\, AON & Host of “The Executive Athlete” and “AON at the Top” \nNicole Ward is redefining what modern leadership looks like. As an executive at Aon and host of two acclaimed podcast series\, she blends corporate insight\, elite performance strategy\, and human resilience to inspire the next generation of high-performing leaders. \nThrough The Executive Athlete™\, Nicole explores the intersection of health\, biohacking\, and leadership — interviewing world-class performers across business\, sport\, and wellness. Her conversations uncover the routines\, mindsets\, and recovery tools that help leaders sustain excellence without burning out. \nNicole also hosts Aon at the Top\, a board-level series featuring conversations with global C-Level executives and board directors on transforming risk into resilience.
URL:https://accountingmarketing.org/event/aam-high-webinar-energy-health-and-performance-in-business-development/
CATEGORIES:AAM High Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260428T140000
DTEND;TZID=America/Kentucky/Louisville:20260428T160000
DTSTAMP:20260324T150838Z
CREATED:20260324T145411Z
LAST-MODIFIED:20260324T150838Z
UID:10734-1777384800-1777392000@accountingmarketing.org
SUMMARY:Learning Lab: Building a Branded Fleet: Custom Agents for Marketing Teams
DESCRIPTION:This hands-on session shows marketing pros how to build branded\, reliable\, AI-powered helpers that function as digital coworkers. By the end\, participants understand what custom agents can do\, how to create them\, which traps to avoid\, and how to work with IT to roll them out firmwide. The capstone: building four practical agents that support daily marketing tasks. \nObjectives: \n\nLearn how custom bots\, agents\, and GPTs support brand consistency\, content creation\, SEO\, and storytelling.\nGain practical guidance on tools\, inputs\, and IT collaboration.\nComplete four bot-build demonstrations and hands-on steps.\n\nAbout the Speaker \n \nBecky Livingston | Owner/CEO\, Penheel Marketing \nWith 20+ years of accounting marketing experience\, Becky Livingston is a seasoned practitioner that embraces learning and knowledge sharing. As a veteran college professor\, her courses focus on interactivity\, idea sharing\, and learning in a fun environment. Additionally\, over the past 13 years\, she has written four accounting marketing-related books and presented at dozens conferences and webinars. She also writes a monthly marketing blog for CPA Practice Advisor\, plus a quarterly article for NJ CPA Magazine. In 2024\, she was recognized as a Top 25 Accounting Influencer by Ace Cloud Hosting. Becky is also a 13+ year active AAM member. You can follow Beck’s marketing agency\, Penheel Marketing\, on Facebook\, LinkedIn\, YouTube\, Instagram\, and Pinterest.\n  \n 
URL:https://accountingmarketing.org/event/learning-lab-building-a-branded-fleet-custom-agents-for-marketing-teams/
CATEGORIES:Training,Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260430T130000
DTEND;TZID=America/Kentucky/Louisville:20260430T140000
DTSTAMP:20260324T153759Z
CREATED:20260324T153759Z
LAST-MODIFIED:20260324T153759Z
UID:10739-1777554000-1777557600@accountingmarketing.org
SUMMARY:AAM High! Webinar: Accounting Marketing Impact: Insights on Which Marketing Techniques Work Best in 2026
DESCRIPTION:With the median growth rate for accounting firms falling to its lowest point in five years\, it is more critical than ever to understand exactly how elite performers are still growing 3.5X faster than the competition. Join Austin McNair and Will Casserly from Hinge as they provide a deep dive into the most impactful marketing techniques for 2026\, from high-impact conference networking to the strategic power of free consultations. This session moves beyond theory to offer practical insights\, showing real-world examples of how top firms translate technical expertise into accessible content that builds human relationships. Attendees will walk away with actionable resources and a clear roadmap for activating their own subject matter experts to drive measurable business development. \nSpeakers \n \nWill Casserly \nWill Casserly is a Managing Director at Hinge\, specializing in helping accounting and financial services clients achieve their strategic\, brand visibility\, and growth objectives. He brings over 30 years of business development experience\, encompassing in-house marketing\, agency work\, communications\, media and public relations\, design\, and more. \n  \nAustin McNair \nAustin McNair is the Head of Marketing at Hinge where he helps guide clients through the complexities of modern marketing. Central to Hinge’s research and content marketing strategy\, Austin is also the host of Hinge’s podcast Spiraling Up. Austin will be speaking next month at AAM Summit!
URL:https://accountingmarketing.org/event/aam-high-webinar-accounting-marketing-impact-insights-on-which-marketing-techniques-work-best-in-2026/
CATEGORIES:AAM High Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260512T113000
DTEND;TZID=America/Kentucky/Louisville:20260512T123000
DTSTAMP:20251113T152759Z
CREATED:20251113T152719Z
LAST-MODIFIED:20251113T152759Z
UID:9859-1778585400-1778589000@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-may-2026/
CATEGORIES:New Member Welcome Call
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260513T140000
DTEND;TZID=America/Kentucky/Louisville:20260513T150000
DTSTAMP:20260317T145056Z
CREATED:20251216T150420Z
LAST-MODIFIED:20260317T145056Z
UID:9942-1778680800-1778684400@accountingmarketing.org
SUMMARY:Virtual Campfire: Modernizing Your Content Marketing Machine
DESCRIPTION:Content expectations have exploded\, but most accounting marketing teams are still asked to do more with the same (or fewer) resources. This conversation explores how to build a sustainable content engine—from smart repurposing and SME enablement to workflow tools and AI. You’ll leave with ideas to take your content from reactive to strategic while keeping your sanity intact. \nWhat is a Virtual Campfire? Pull up a seat and join fellow accounting marketers around the virtual campfire for peer-to-peer conversations about what’s really happening in our firms. These informal\, member-driven sessions are designed as a safe space to share pressing challenges\, compare notes\, and learn from each other’s experiences. Co-hosted by industry veterans\, Kelsey Brewer (CMO at McGuire Sponsel) and Alyson Fieldman (CGO at Stambaugh Ness)\, each virtual campfire features at least one subject matter expert to share their wisdom. \nThere’s no formal presentation – just open\, candid dialogue. Regardless of the topic du jour\, this is your place to ask questions\, swap stories\, and crowdsource solutions with people who truly get it. Open to AAM members at all career levels and in all roles. Come ready to share\, listen\, and leave with fresh perspective\, practical ideas\, and the reassuring reminder that you’re not in this alone. \nSpeakers \nStacy Dreher | Chief Growth Officer\, James Moore & Co. \n“I began my journey in professional services sales and marketing in 2006 in the legal industry\, where I led a growth team at a boutique nationwide firm responsible for bringing in all new business. In 2014\, I transitioned into public accounting as a marketing manager and have since grown into multiple roles\, now serving as the Chief Growth Officer. In this role\, I oversee marketing\, business development\, and segment growth initiatives\, driving firm growth while ensuring that our strategies align with the firm’s long-term vision. \nMy approach to leadership focuses on turning challenges into opportunities—whether that’s enhancing our competitive position\, leveraging technology\, or refining sales and digital marketing strategies. By working closely with firm leadership\, I strive to ensure we not only meet but exceed our growth objectives by building a high-performing team\, driving strategic initiatives\, and adapting to the ever-changing landscape of the accounting industry.” \n  \nJonathan Ebenstein | President\, Strategic 7 Marketing \nJonathan is the President and owner of Strategic 7 Marketing\, a full-service B2B marketing agency that specializes in helping professional service firms make sense of their marketing and put it to work so it drives demand\, builds pipeline and supports predictable revenue.With more than 30 years of experience\, he is known for simplifying marketing complexity and connecting strategy to execution for CPA firms and other professional service companies. \nBefore founding Strategic 7 Marketing\, Jonathan served as Vice President of Marketing at Skoda Minotti\, a CPA and business advisory firm. There\, he launched the Strategic Marketing Services Group\, an internal agency providing full-service marketing support to the firm and its clients. In 2013\, he became the firm’s first non-CPA partner and served on its Executive Committee while building its award-winning brand. \nAfter Marcum LLP acquired Skoda Minotti in 2020\, Jonathan successfully spun off the marketing agency in 2021. He helps CPA firms build brand visibility\, sharpen market position\, and implement practical marketing programs that drive demand\, strengthen pipelines\, and support predictable revenue.
URL:https://accountingmarketing.org/event/virtual-campfire-modernizing-your-content-marketing-machine/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260610T140000
DTEND;TZID=America/Kentucky/Louisville:20260610T150000
DTSTAMP:20260512T191243Z
CREATED:20260512T191243Z
LAST-MODIFIED:20260512T191243Z
UID:10895-1781100000-1781103600@accountingmarketing.org
SUMMARY:Roundtable on Accounting Marketing and Sales Compensation
DESCRIPTION:Discuss compensation trends with your colleagues! \nNow that the 2026 AAM Biennial Compensation Report is out\, you can meet with the analysts to ask questions and share insights from your own career and firm experience. Dawn Wagenaar\, Principal and Brand Strategist at Ingenuity Marketing Group\, and Christine Nelson\, Communications Consultant who analyzed and reported survey results\, will present key findings and facilitate this informal discussion. Benchmark national data against your personal compensation and benefits\, firm perks\, team structures\, and opportunities through M&A or consulting. \nSpeakers \nDawn Wagenaar\n \nDawn Wagenaar has worked in accounting marketing for more than 20 years and looks at career trends as a brand strategist and business owner. \n  \n  \n  \nChristine Nelson \nChristine Nelson is a trained journalist and researcher who connects the dots between raw data and actionable career and team decisions.
URL:https://accountingmarketing.org/event/roundtable-on-accounting-marketing-and-sales-compensation/
CATEGORIES:AAM High Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260617T130000
DTEND;TZID=America/Kentucky/Louisville:20260617T140000
DTSTAMP:20260603T123539Z
CREATED:20260603T123539Z
LAST-MODIFIED:20260603T123539Z
UID:10940-1781701200-1781704800@accountingmarketing.org
SUMMARY:AAM High! Webinar: From Skeptics to Activators: How Accounting Marketers Can Help Partners Change BD Behavior
DESCRIPTION:Many accounting firms know they need broader participation in business development\, but getting partners to change is hard. They are busy\, autonomous\, skeptical\, and often uncomfortable with anything that sounds like “sales.” Drawing on DCM Insights’ Activator research\, this webinar will show what today’s strongest business developers do differently — and what marketing and BD leaders can do to make those behaviors easier\, more credible\, and more likely to stick. \n  \nSpeaker \n \nKaren Freeman | Chief Product Officer\, DCM Insights \nKaren Freeman joins us from a career connected by data analytics\, research and teaching.  She was most recently the global head of digital & analytics learning for generalist consultants at McKinsey & Company. In that role\, she led a team upskilling roughly 17\,000 consultants globally in topics including advanced analytics modeling\, leading digital transformations\, agile methodology\, and design thinking. \nPrior to McKinsey\, Karen spent 13 years at Corporate Executive Board (CEB) in research and learning & development roles. There\, she led three best practice membership organizations\, developing insights\, advice\, and benchmarks for Global 1000 functional heads in marketing\, sales\, and customer service. Much of the company’s highest-impact research was spearheaded by the teams that Karen created. Several were published in Harvard Business Review and became the subject of two best-selling business books (The Challenger Sale and The Effortless Experience). Later\, as Head of CEB University\, Karen oversaw development and delivery of over 1\,000 training sessions for more than 10\,000 participants worldwide in sales\, insight & advisory\, and corporate roles. \nKaren has an A.B from Harvard and an MBA from MIT\, plays cello and piano\, and currently lives in Arlington\, VA with her husband and two children.
URL:https://accountingmarketing.org/event/aam-high-webinar-from-skeptics-to-activators-how-accounting-marketers-can-help-partners-change-bd-behavior/
CATEGORIES:AAM High Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260624T130000
DTEND;TZID=America/Kentucky/Louisville:20260624T140000
DTSTAMP:20260226T214942Z
CREATED:20260226T214942Z
LAST-MODIFIED:20260226T214942Z
UID:10439-1782306000-1782309600@accountingmarketing.org
SUMMARY:Webinar: The Legal Reality of DEI: What Accounting Firms Need to Know Now
DESCRIPTION:As headlines swirl and political pressure intensifies\, many accounting firms are left wondering what diversity\, equity\, and inclusion really mean from a legal perspective and what’s still safe\, smart\, and compliant to pursue. \nIn this session\, employment attorney Aislinn Sroczynski of Royer Cooper Cohen Braunfeld cuts through the noise to explain what has actually changed in the legal landscape\, and what hasn’t. Drawing on federal anti-discrimination law\, recent executive orders\, and new guidance from the EEOC and DOJ\, Aislinn will help firms understand where the real legal lines are when it comes to DEI initiatives. \nThis is not a session about retreating from inclusion. It’s about moving forward thoughtfully. Attendees will learn how common firm practices\, from recruiting and employer branding to ERGs and training\, can remain both inclusive and compliant\, and why knee-jerk rollbacks often create more risk\, not less. \nWhether you’re shaping firm messaging\, managing people programs\, or advising leadership\, this session will help you replace uncertainty with clarity and confidence. \nKey takeaways: \n\nWhat DEI practices remain fully permissible\, and where firms need to be careful\nHow to align inclusion\, employer brand\, and compliance without overcorrecting\nPractical steps firms can take now to audit\, refine\, and strengthen their approach\n\n  \nSpeaker \nAislinn E. Sroczynski \nAislinn E. Sroczynski is an experienced employment lawyer who partners with companies to navigate the full spectrum of employment law. Aislinn advises employers on compliance\, policy development\, and day-to-day human resources issues\, including hiring practices\, leave management\, DEI policies\, non-competes\, accommodations\, wage and hour compliance\, workplace investigations\, performance management\, terminations\, and overall risk avoidance. She regularly defends employers against claims under Title VII\, ADA\, ADEA\, the FMLA\, and state anti-discrimination statutes\, and has experience representing clients before for National Labor Relations Board for Unfair Labor Practice charge proceedings. Aislinn represents companies and individuals on both sides of trade secret and restrictive covenant litigation and disputes and has successfully obtained preliminary injunctions for her clients. \nAislinn acts as an outside HR partner for employers on compliance and litigation avoidance related to all issues arising under state and federal anti-discrimination laws. She works closely with organizational leaders and HR teams to align legal strategy with business goals\, resolve disputes efficiently\, and build compliant\, proactive workplace practices. Aislinn has experience drafting and negotiating complex employment agreements and compensation plans\, both on behalf of employers and executives\, and drafts a variety of employer policy documents\, including employee handbooks for companies across a wide range of industries. \nSeparately\, Aislinn has insurance coverage experience\, representing clients in challenging claim denials and defending declaratory judgment actions. Aislinn has also handled complex commercial litigation matters\, including complex shareholder and business disputes\, representing clients in high-stakes negotiations and court proceedings. \n 
URL:https://accountingmarketing.org/event/webinar-the-legal-reality-of-dei/
CATEGORIES:AAM High Webinar
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