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DTSTART;TZID=America/Kentucky/Louisville:20220804T130000
DTEND;TZID=America/Kentucky/Louisville:20220804T141500
DTSTAMP:20220719T161359Z
CREATED:20220719T161359Z
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UID:1975-1659618000-1659622500@accountingmarketing.org
SUMMARY:AAM High! Webinar: All Shook Up: Tips for Adapting Your Marketing Strategy in the Face of Disruption
DESCRIPTION:With the disruption caused by the pandemic\, consolidation of firms\, technology\, private equity and more\, having a strategic mindset has become critical to growth. Are you prepared to be nimble in the face of uncertainty? In this session\, we’ll offer insight and share real applications of how to streamline your tactics to turn your marketing costs into revenue realizing investments. \nAbout Sarah \nHead of Marketing and internationally recognized marketing strategist\, Sarah has spent over fifteen years executing growth\, marketing and business development strategies to professional service firms\, non-profits and growing businesses. Perhaps best-known for jumpstarting her career with the accounting profession’s famous viral video sensations and strategic social media strategy\, she now spends her time leading a talented team to execute growth and marketing initiatives for the Firm and its clients. \nSarah’s key responsibilities include leadership\, practice growth\, brand management\, go-to-market strategy\, niche development\, Pipeline management\, ambassador advocacy\, business development culture enrichment and more. \nAccounting Today has honored her as “Top 100 Most Influential People” in the Accounting Profession 2 years in a row and helped land her a spot as a hand-selected attendee at the first-ever Forbes Under 30 Summit before reaching the age of 30. \nSarah is wildly fascinated by people\, motivated by what makes them tick and a firm believer that success is a result of hard work\, performance-driven energy and equal parts humor and coffee. \nOutside of the office\, Sarah is active with The Leukemia and Lymphoma Society where she was honored as Woman of the Year in 2016. In 2019\, she rejoined the campaign as national Woman of the Year candidate as she and her team set out to raise an additional $200\,000 for blood cancer research in a ten-week period. Today\, she remains as a member of the LLS Leadership Committee. \nSponsored by Pitchly
URL:https://accountingmarketing.org/event/aam-high-webinar-all-shook-up-tips-for-adapting-your-marketing-strategy-in-the-face-of-disruption/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20220728T130000
DTEND;TZID=America/Kentucky/Louisville:20220728T141500
DTSTAMP:20220719T160848Z
CREATED:20220719T160848Z
LAST-MODIFIED:20220719T160848Z
UID:1972-1659013200-1659017700@accountingmarketing.org
SUMMARY:AAM High! Webinar: What Your Clients Truly Care About: Hear What 538 Buyers Had to Say
DESCRIPTION:In this webinar\, Eric Gregg of ClearlyRated will delve into the latest 2022 accounting industry research to uncover the trends driving accounting firm selection and growth\, including: \n\nThe attributes that have the most influence on accounting buyers’ firm selection and loyalty\nThe differences in buyer expectations by generation\, and how to appeal to the new generation of clients\nHow the intersection of employee experience (EX) and user experience (UX) impact client experience (CX) and drive firm growth\nWhat is takes to go beyond ‘satisfied’ to build client loyalty in 2022\n\nAbout Eric \nEric founded ClearlyRated\, bringing his expertise in marketing and quantitative analysis to some of the nation’s top professional service organizations. Since its founding\, ClearlyRated has sustained double-digit growth by actively partnering with firm leaders and managers to find answers to critical issues of satisfaction and retention. The ClearlyRated research team has experience in a variety of professional service industries\, including the legal\, accounting\, staffing\, architecture and insurance fields. \nEric received his MBA from the University of Virginia’s Darden Graduate School of Business in 2003\, and earned a Bachelor of Science degree in Marketing\, with a Statistics minor in Spring of 1998 from Montana State University. He is a past President for the American Marketing Association’s Oregon Chapter. In his free time\, Eric’s passions turn to the outdoors\, where he is an avid photographer and scuba diver\, and enjoys hiking and camping.
URL:https://accountingmarketing.org/event/aam-high-webinar-what-your-clients-truly-care-about-hear-what-538-buyers-had-to-say/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20220720T140000
DTEND;TZID=America/Kentucky/Louisville:20220720T144500
DTSTAMP:20220708T213203Z
CREATED:20220427T214318Z
LAST-MODIFIED:20220708T213203Z
UID:616-1658325600-1658328300@accountingmarketing.org
SUMMARY:Virtual Campfire: Celebrations
DESCRIPTION:Marketers are often change agents in accounting firms and thus we are focused on fixing things\, improving things and identifying ways our firms can do better. Sometimes we can lose sight of the need and importance of celebrating the things that are done well and the people doing them. During this July campfire\, we want to hear all the ways in which you’re CELEBRATING in your firm – client wins\, promotions\, incentive programs\, office parties\, etc. After this event\, for the rest of the year\, let’s focus on how we can celebrate even the smallest of accomplishments\, because being recognized and celebrated breeds motivation – and there’s no better place for cheerleading than in the marketing department! Gooooooo Team! \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-celebrations/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
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DTSTART;TZID=America/Kentucky/Louisville:20220712T113000
DTEND;TZID=America/Kentucky/Louisville:20220712T123000
DTSTAMP:20220708T213152Z
CREATED:20220427T214042Z
LAST-MODIFIED:20220708T213152Z
UID:614-1657625400-1657629000@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nHosted by Member Growth Committee Chair\, Korby Boswell and Board Member\, Randy Mowat. \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-call/
CATEGORIES:New Member Welcome Call,Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220615T140000
DTEND;TZID=America/Kentucky/Louisville:20220615T144500
DTSTAMP:20220708T213539Z
CREATED:20220427T184506Z
LAST-MODIFIED:20220708T213539Z
UID:611-1655301600-1655304300@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Mix
DESCRIPTION:Cutting through the noise to reach our potential customer can be an uphill battle. How have you changed your overall marketing mix to effectively bring your services to market? How has demand for hybrid events changed our tactics\, where is fatigue being seen for different channels or tactics\, and is there anything new and different? \nFacilitators\nRaissa Evans\nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant\nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-mix/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200501
DTEND;VALUE=DATE:20200504
DTSTAMP:20220427T223313Z
CREATED:20200501T160018Z
LAST-MODIFIED:20220427T223313Z
UID:645-1588291200-1588550399@accountingmarketing.org
SUMMARY:2020: Emerge - Virtual
DESCRIPTION:
URL:https://accountingmarketing.org/event/2020-emerge-virtual/
CATEGORIES:Emerge
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