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DTSTART;TZID=America/Kentucky/Louisville:20230215T140000
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SUMMARY:Virtual Campfire: AI & Automation in Marketing
DESCRIPTION:AI and automation can greatly improve our efficiency in targeting and personalizing campaigns\, analyzing large sets of data\, and automating repetitive tasks. Is it important to consider the ethical implications of using AI such as privacy and bias? How can we ensure we are using these technologies in a responsible and transparent manner? It is crucial for us to strike a balance between harnessing the benefits of AI and automation\, and valuing human creativity and strategic thinking. (This was written by ChatGPT) \nSME \nApoorv Dwivedi \nApoorv Dwivedi is a highly experienced marketing professional with over 25 years of experience in the accounting and financial industry. Throughout his career\, he has led marketing and digital initiatives inside some of the fastest-growing firms in the industry\, consistently delivering results and driving growth. \nAs the founder of Fixyr\, an accounting marketing consultancy\, Apoorv works with clients across the USA and Canada\, helping them to improve their marketing through strategy\, digital marketing\, and coaching. \nIn addition to his consultancy work\, Apoorv is a sought-after speaker and instructor. He delivers marketing workshops and courses for accounting firms\, sharing his expertise and helping others to succeed. \nHis firm\, Fixyr\, uses the latest best practices and strategies to improve clients’ search engine visibility and drive qualified traffic. They have built a proprietary AI dashboard to analyze accounting industry content\, providing valuable insights for best practices and optimization for content and both organic and local SEO. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. In late 2022\, she joined the Enterprise Marketing team at Baker Tilly\, an IPA Top 10 firm\, through a merger and is still feeling her way around. Prior to the merger\, she spent seven years as Marketing Director at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. At TPC\, Amanda provided strategic marketing counsel to the firm’s management team\, managed all forms of marketing communications\, planned conferences and events\, and trained firm professionals on marketing and business development topics. Prior to her role at TPC\, Amanda was the Marketing Director at MorrisAnderson\, a restructuring and turnaround consulting firm. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning and Brand Management from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is the co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms. She also serves at co-chair of AAM’s Virtual Education Committee.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-ai-automation-in-marketing/
CATEGORIES:Virtual Campfire
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DTEND;TZID=America/Kentucky/Louisville:20230215T160000
DTSTAMP:20230109T181411Z
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SUMMARY:Diversity\, Equity\, & Inclusion Webinar: Short Horizons Drive Long-Term Success
DESCRIPTION:This webinar is provided in collaboration with CPAmerica.  \nIn this “career-fluid” era\, everyone—firms\, professionals\, and clients—are increasingly remixing workload\, time\, place\, and pay into smaller bites to support sustainable growth for all. Leading firms are building career-fluid workplaces\, by both intuition and intention. They’re learning what is sustainable for employees is what’s sustainable for firms and vice versa\, in a continuous loop. In this session\, we will share insights from the 2022 Accounting MOVE Project\, review strategies successful firms are using to recruit\, retain and promote women and people of color\, and learn how these winning tactics can be applied at all firms. We will also discuss where firms are in terms of each of the MOVE elements: Money\, Opportunities\, Vital Supports & Entrepreneurship. (For 13 years\, MOVE has measured both demographic data and workplace culture to understand what works now\, in today’s economy to advance women and other underrepresented groups in firm leadership. You can learn more here: https://accountingmoveproject.com) \nAbout Bonnie \nBonnie Buol Ruszczyk is the president of bbr companies where she provides strategic marketing\, project execution\, and content development for professional services firms. Additionally\, she is a Cornell-certified DEI consultant providing training and consulting for those looking to start a program or expand what they have done so far. Finally\, along with Katie Tolin\, she owns Rally Rounds\, a mastermind program for accounting practitioners and growth professionals.
URL:https://accountingmarketing.org/event/diversity-equity-inclusion-webinar-short-horizons-drive-long-term-success/
CATEGORIES:AAM High Webinar
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