AAM High! Webinar: What Your Clients Truly Care About: Hear What 538 Buyers Had to Say

In this webinar, Eric Gregg of ClearlyRated will delve into the latest 2022 accounting industry research to uncover the trends driving accounting firm selection and growth, including: The attributes that have the most influence on accounting buyers’ firm selection and loyalty The differences in buyer expectations by generation, and how to appeal to the new…

AAM High! Webinar: All Shook Up: Tips for Adapting Your Marketing Strategy in the Face of Disruption

With the disruption caused by the pandemic, consolidation of firms, technology, private equity and more, having a strategic mindset has become critical to growth. Are you prepared to be nimble in the face of uncertainty? In this session, we’ll offer insight and share real applications of how to streamline your tactics to turn your marketing…

AAM High! Webinar: Leading with Next-Gen KPIs: Telling a Data Story that Matters to Firm Leadership

Having actionable data is essential to successfully marketing your firm and driving growth, but we have too much data, limited skillsets, and not enough or not the right systems to produce the data that partners can grasp easily. Interpreting marketing KPIs for firm leaders is critical for providing valuable evidence to inform decision making, but…