BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The Association for Accounting Marketing - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The Association for Accounting Marketing
X-ORIGINAL-URL:https://accountingmarketing.org
X-WR-CALDESC:Events for The Association for Accounting Marketing
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Kentucky/Louisville
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240912T130000
DTEND;TZID=America/Kentucky/Louisville:20240912T140000
DTSTAMP:20240815T204440Z
CREATED:20240815T204440Z
LAST-MODIFIED:20240815T204440Z
UID:8202-1726146000-1726149600@accountingmarketing.org
SUMMARY:AAM High! Webinar: Crisis Without Chaos: Communications Strategy for the Unexpected
DESCRIPTION:Cancel culture. IT breakdowns. Sudden death. Natural disasters. When handled badly\, these crisis situations pose high stakes for businesses. Marketers and PR specialists need to be included in the planning response and also be ready for action. To manage the situation and avoid chaos\, we’ll talk about the three Rs of crisis communications: Regroup. Review. Respond. \nWe’ll cover:\n· How to regroup emotionally and address the situation objectively\n· Methods to review what ifs\, organize roles and avoid common mistakes\n· Strategies for determining if\, when and how to respond \nSpeaker \nChristine Nelson | Communications Consultant at Ingenuity Marketing Group \nChristine Nelson is a Communications Consultant at Ingenuity Marketing Group. She has consulted with clients on crisis communications for more than two decades. Using journalistic instincts and a future focus\, she assists with meaningful messaging internally and externally when every minute counts.
URL:https://accountingmarketing.org/event/aam-high-webinar-crisis-without-chaos-communications-strategy-for-the-unexpected/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
END:VEVENT
END:VCALENDAR