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DTSTART;TZID=America/Kentucky/Louisville:20260416T130000
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UID:10707-1776344400-1776348000@accountingmarketing.org
SUMMARY:AAM High Webinar: Energy\, Health and Performance in Business Development
DESCRIPTION:While firms invest heavily in skills training\, tools and sales methodologies\, far less attention is given to the biological factors that drive performance such as sleep\, recovery\, stress regulation\, and mental endurance. Drawing on research from performance science and workplace studies\, the talk examines how BD burnout\, travel demands and constant cognitive switching impact revenue outcomes. Sustainable success requires managing energy systems\, recovery and boundaries with the same discipline elite athletes apply to training. Ward shares practical frameworks and micro-strategies that leaders can use to protect capacity\, improve resilience\, and sustain peak performance in demanding client-facing roles. \n  \nSpeaker \n \nNicole Ward\, Senior VP of Sales\, AON & Host of “The Executive Athlete” and “AON at the Top” \nNicole Ward is redefining what modern leadership looks like. As an executive at Aon and host of two acclaimed podcast series\, she blends corporate insight\, elite performance strategy\, and human resilience to inspire the next generation of high-performing leaders. \nThrough The Executive Athlete™\, Nicole explores the intersection of health\, biohacking\, and leadership — interviewing world-class performers across business\, sport\, and wellness. Her conversations uncover the routines\, mindsets\, and recovery tools that help leaders sustain excellence without burning out. \nNicole also hosts Aon at the Top\, a board-level series featuring conversations with global C-Level executives and board directors on transforming risk into resilience.
URL:https://accountingmarketing.org/event/aam-high-webinar-energy-health-and-performance-in-business-development/
CATEGORIES:AAM High Webinar
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DTSTART;TZID=America/Kentucky/Louisville:20260430T130000
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UID:10739-1777554000-1777557600@accountingmarketing.org
SUMMARY:AAM High! Webinar: Accounting Marketing Impact: Insights on Which Marketing Techniques Work Best in 2026
DESCRIPTION:With the median growth rate for accounting firms falling to its lowest point in five years\, it is more critical than ever to understand exactly how elite performers are still growing 3.5X faster than the competition. Join Austin McNair and Will Casserly from Hinge as they provide a deep dive into the most impactful marketing techniques for 2026\, from high-impact conference networking to the strategic power of free consultations. This session moves beyond theory to offer practical insights\, showing real-world examples of how top firms translate technical expertise into accessible content that builds human relationships. Attendees will walk away with actionable resources and a clear roadmap for activating their own subject matter experts to drive measurable business development. \nSpeakers \n \nWill Casserly \nWill Casserly is a Managing Director at Hinge\, specializing in helping accounting and financial services clients achieve their strategic\, brand visibility\, and growth objectives. He brings over 30 years of business development experience\, encompassing in-house marketing\, agency work\, communications\, media and public relations\, design\, and more. \n  \nAustin McNair \nAustin McNair is the Head of Marketing at Hinge where he helps guide clients through the complexities of modern marketing. Central to Hinge’s research and content marketing strategy\, Austin is also the host of Hinge’s podcast Spiraling Up. Austin will be speaking next month at AAM Summit!
URL:https://accountingmarketing.org/event/aam-high-webinar-accounting-marketing-impact-insights-on-which-marketing-techniques-work-best-in-2026/
CATEGORIES:AAM High Webinar
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