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SUMMARY:AAM High! Webinar: Five Ways to Build a MarTech Stack That Actually Works for You
DESCRIPTION:There’s a shiny new marketing technology every day. It seems like by the time you’ve onboarded with a new tool\, a newer and better tool has been released. With so many different technologies\, and marketers wearing many hats\, how are you supposed to keep up with it all—much less actually use these tools to generate leads\, retain your clients\, and increase brand awareness? Join Warren Averett’s Joy Abbott and Sunny Ricks to learn how to identify the tools you actually need\, how these tools can work for your firm\, and how to scale your MarTech strategy to ultimately reach your marketing goals. \nSpeakers \nJoy Abbott \nMarketing Technology Manager | Warren Averett \n  \n  \n  \n  \nSunny Ricks \nDirector of Marketing Communications |Warren Averett \n 
URL:https://accountingmarketing.org/event/aam-high-webinar-five-ways-to-build-a-martech-stack-that-actually-works-for-you/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20240228T130000
DTEND;TZID=America/Kentucky/Louisville:20240228T140000
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CREATED:20240123T211539Z
LAST-MODIFIED:20240123T211539Z
UID:7436-1709125200-1709128800@accountingmarketing.org
SUMMARY:AAM High! Webinar: From Hype to Practical Application: AI for Accounting Marketers
DESCRIPTION:Are you struggling to effectively use AI in your marketing workflow? \nWhether you’re a solo marketer or a member of a marketing team\, AI and AI-powered tools should be an essential part of your toolkit. Learning how to use these tools to complete various marketing tasks is the key. \nIn this webinar\, you’ll: \n\nLearn how to use AI to tackle specific marketing use cases.\nLearn advanced prompt techniques to get the results you want.\nHear from two marketing colleagues about how they are utilizing AI.\nReceive a spreadsheet of prompts showcased in the webinar that you can use later.\n\nLeading the webinar is Don Breckenridge\, a recognized AI expert\, and partner at Marketing by Numbers. Joining Don are Sarah Stage from Insero and Laura Metz from HCVT\, who will share how they are using AI in their firm’s day-to-day marketing efforts. \nJoin us for this fast-paced\, value-packed webinar that leaves you with tools you can use right away. \nSpeakers\nDon Breckenridge | Marketing by Numbers \nDon is a partner and co-founder of Marketing by Numbers\, the only AI-powered marketing platform designed specifically for accounting firms. \nThe platform helps firms leverage thought leadership to showcase their expertise\, educate clients and prospects\, and generate intelligent conversions that result in new engagements. Small firms with no marketing resources can use the hands-off automated service\, whereas larger firms are able to utilize the platform’s hands-on features. The result for all firms is a streamlined marketing process that helps drive growth. \nDon is also the founder of The AI Advisor\, a site where professionals in the accounting industry can learn\, share\, and connect with others about advances and applications of AI. \nLaura Metz | HCVT LLP \nLaura Metz is a marketing professional with over 10 years of experience in the accounting industry\, focusing on the “people” element of tax\, audit\, and accounting. She is currently serving as senior growth manager for HCVT\, working to develop and implement the firm’s growth strategy\, supporting the firm\, industry niches\, and service lines. \n  \nSarah Stage | Insero \nSarah is the Director of Marketing at Insero & Co. CPAs and has over 15 years of experience helping businesses and nonprofit organizations grow. She works collaboratively with clients and partners to develop effective marketing strategies to help reach their individual goals. Sarah strives to help connect businesses\, nonprofit organizations\, and government agencies with the right services and providers to meet their needs.
URL:https://accountingmarketing.org/event/aam-high-webinar-from-hype-to-practical-application-ai-for-accounting-marketers/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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