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DTSTART;TZID=America/Kentucky/Louisville:20221206T130000
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UID:5440-1670331600-1670336100@accountingmarketing.org
SUMMARY:AAM High Webinar: Why Media Relations Still Matters For Accounting Firms
DESCRIPTION:In this world of blogging\, social media\, e-newsletters\, etc.\, don’t discount the power of media relations and news coverage. So-called “earned media” is a powerful way to elevate your brand\, specialists\, and key services. You know the stories you want to tell about your firm. Learn how to build out a successful media relations strategy and “pitch” your stories to the media. \nSpeakers \nChris Camara\nChris interviews the accounting profession’s thought leaders and writes articles on a wide range of topics for the monthly INSIDE Public Accounting newsletter. She has cultivated strong alliances with managing partners\, HR leaders\, finance chiefs\, marketers\, consultants and subject matter experts\, and stays current on major developments and trends in public accounting. She is also a proud member of AAM\, and has served on AAM’s Virtual Education Committee since 2014. \n  \nSusan Ross Wells\nSusan Ross Wells is the Marketing Manager for Gilmore Jasion Mahler\, LTD\, the largest locally owned public accounting firm in Northwest Ohio. She joined the firm in 2015\, following a 20-plus year career in broadcast journalism and other marketing/PR roles. Her areas of expertise include marketing & branding strategy\, content creation and media relations. Susan also volunteers her time handling media relations for Flag City Honor Flight\, the local hub of the national Honor Flight Network. \n  \nGreg Joslyn\nGreg has spent his professional life working at the nexus of finance and communications. Before joining the Lowe Group\, he led content and publisher development for a financial services-oriented media technology start-up and\, prior to that\, was responsible for investor relations and marketing at a multibillion dollar distressed credit hedge fund. \nGreg started his career editing and reporting for capital markets and institutional investment management publications at Euromoney Institutional Investor. He received a B.A. from the Plan II Liberal Arts Honors Program at the University of Texas. Greg enjoys sailing and snowboarding. He resides in Shorewood with his wife and their youngest child.
URL:https://accountingmarketing.org/event/aam-high-webinar-why-media-relations-still-matters-for-accounting-firms/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20221213T130000
DTEND;TZID=America/Kentucky/Louisville:20221213T134500
DTSTAMP:20221201T182706Z
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UID:5547-1670936400-1670939100@accountingmarketing.org
SUMMARY:Today’s Top Challenges for Large Accounting Firms
DESCRIPTION:Program Description \nJoin Lisa Simpson\, Vice President of Firm Services for the AICPA\, as she reviews what large firms rank as their top challenges.  In addition\, she’ll share insights from her conversations with firm leaders on how they’re addressing these pain points and what they’ve got on their radar for the future. \nAbout Lisa \nLisa Simpson is the vice president of Firm Services at the AICPA. Lisa oversees the Association’s relationships with CPA firms through the Major Firms Group\, G400\, the Private Companies Practice Section\, associations/networks of CPA firms\, and the Young CPA Network. She also leads the Center for Plain English Accounting\, Technical Hotline\, and Diversity & Inclusion \nProfile photo of Lisa Simpson
URL:https://accountingmarketing.org/event/todays-top-challenges-for-large-accounting-firms/
CATEGORIES:AAM High Webinar,Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
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