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DTSTART;TZID=America/Kentucky/Louisville:20260908T113000
DTEND;TZID=America/Kentucky/Louisville:20260908T123000
DTSTAMP:20251113T153121Z
CREATED:20251113T153053Z
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UID:9863-1788867000-1788870600@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-sept-2026/
CATEGORIES:New Member Welcome Call
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260910T130000
DTEND;TZID=America/Kentucky/Louisville:20260910T140000
DTSTAMP:20260810T190819Z
CREATED:20260810T190819Z
LAST-MODIFIED:20260810T190819Z
UID:11151-1789045200-1789048800@accountingmarketing.org
SUMMARY:AAM High! Webinar: The CX Advantage: How Client Experience Powers Performance and Profitability
DESCRIPTION:Client experience is no longer a soft skill. It is a measurable business driver. This session explores how firms that intentionally design and deliver exceptional client experiences achieve stronger client retention\, deeper relationships\, increased revenue\, and greater profitability. Participants will learn the key components of a successful CX strategy\, discover how to connect client experience initiatives to business outcomes\, and gain practical insights for creating meaningful experiences that differentiate their organization and drive long-term growth. \nSpeaker\n \nJen Hertzig \nJen Hertzig is a Principal at Pinion leading Brand and Client Experience. She helps drive firm growth by connecting client insights\, experience strategy\, and brand development to create stronger client relationships\, increase retention\, and deliver measurable business impact \n 
URL:https://accountingmarketing.org/event/aam-high-webinar-the-cx-advantage-how-client-experience-powers-performance-and-profitability/
CATEGORIES:AAM High Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260916T130000
DTEND;TZID=America/Kentucky/Louisville:20260916T134500
DTSTAMP:20260915T212546Z
CREATED:20260819T131203Z
LAST-MODIFIED:20260915T212546Z
UID:11179-1789563600-1789566300@accountingmarketing.org
SUMMARY:Celebrating Our Members: Wins\, Challenges & Lessons Learned
DESCRIPTION:September 16\, 2026 at 1:00 – 1:45 pm Eastern Time (US & Canada) \nJoin us during Member Appreciation Week for a candid conversation about the wins\, challenges and lessons shaping accounting growth professionals in 2026. \nAAM’s 2026 Business Developer of the Year and Hall of Fame Inductee will share perspectives from their own careers and experiences\, including what’s working\, what’s challenging them and what they’ve learned along the way. \nThen\, we’ll open up the conversation to you. Come ready to share what’s happening in your world\, hear how your peers are navigating similar challenges and exchange ideas you can take back to your firm. \nThis informal\, interactive event gives members an opportunity to learn from one another while celebrating the community that makes AAM special. \n  \nSpeakers \n\nMelissa Lingo\, Business Development Manager\, James Moore & Co. \n2026 Business Developer of the Year \nMelissa Lingo has built a career around one simple passion: bringing great people and great opportunities together. As Business Development Manager at James Moore & Co.\, she pairs 25 years of sales and business development experience with contagious energy\, curiosity and a love for the construction industry. Named AAM’s 2026 Business Developer of the Year\, Melissa knows relationships matter—and as a certified sommelier\, she also knows the best ones\, like great wine\, only get better with time. \n 
URL:https://accountingmarketing.org/event/11179/
CATEGORIES:AAM High Webinar
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DTSTART;TZID=America/Kentucky/Louisville:20260922T130000
DTEND;TZID=America/Kentucky/Louisville:20260922T143000
DTSTAMP:20260915T212358Z
CREATED:20260730T123842Z
LAST-MODIFIED:20260915T212358Z
UID:11121-1790082000-1790087400@accountingmarketing.org
SUMMARY:Learning Lab: Empowering Future Firm Leaders Through Marketing & Business Development Training
DESCRIPTION:Program Description\nWhat if every staff member at your firm thought like a marketer? For most marketers\, that’s the dream. But the reality is that business development often feels out of reach for accountants. Kernutt Stokes bridged this gap with the KS Marketing Academy\, a firmwide program that equips professionals at every level with the skills\, confidence\, and accountability to actively engage in marketing and business development. \nIn just three years\, the KS Marketing Academy has evolved into a proven system with classes on networking\, LinkedIn\, client experience\, personal branding\, and more\, all backed by a scoring matrix that ties activities directly to staff evaluations. The results are compelling: more than 75% of staff engaged in at least one activity in 2025/26\, logging over 500 activities that advanced both their careers and the firm’s growth. \nThis hands-on workshop goes beyond “here’s what we did” to deliver step-by-step guidance you can apply immediately\, including: \n• How to structure a marketing & BD training program staff will actually use. \n• How to integrate AI to streamline content creation and execution. \n• How to measure\, monitor\, and reward participation so efforts stick. \nWhen the session is over\, you’ll have a practical roadmap for turning marketing and sales into a shared responsibility and a measurable growth driver across your firm. Class participants will also receive copies of three full class presentations from the 2025 KS Marketing Academy classes. \nTarget audience: Intermediate: Hands-on and Practical Application. Beneficial to attendees who do both marketing and business development. \nGood for firms of all sizes. \n  \nSpeaker \n\nAmy Delaney \nAmy is the director of marketing & business development at Kernutt Stokes\, a top-ranked CPA firm in Oregon. With 20 years of professional services marketing experience\, she leads her firm’s marketing\, brand\, and business development strategies. Since joining in 2020\, she has transformed KS’s marketing into innovative\, measurable\, and creative programs. Known for blending big-picture strategy with hands-on execution\, she is also committed to building a strong internal culture through our KS Marketing Academy and KS Keystones programs. She is active in AAM’s “Department of One” Circle and BDO Alliance’s Marketing Roundtable\, and has spoken at events across the country\, including AAM Summit\, BDO Alliance USA Evolve\, the ABA Bank Marketing Conference\, and the University of Oregon. \nAmy created the KS Marketing Academy in 2022 to equip her firm’s staff with strategies and skills to succeed in marketing and business development. The program empowers staff to grow their careers while directly advancing firm goals. The program provides a tangible way of monitoring\, measuring\, and evaluating staff involvement. Over 75% of staff – from associates to managers – participated in 2025/2026\, with more than 500 activities recorded. \nWhen she is not working\, Amy she is with her dog Finnegan\, spending time with her family and friends\, cheering on the Oregon Ducks\, watching sports\, traveling\, gardening\, cooking\, or wine tasting.
URL:https://accountingmarketing.org/event/learning-lab-empowering-future-firm-leaders-through-marketing-business-development-training/
CATEGORIES:Training
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DTSTART;TZID=America/Kentucky/Louisville:20260923T140000
DTEND;TZID=America/Kentucky/Louisville:20260923T150000
DTSTAMP:20260915T212315Z
CREATED:20251216T150839Z
LAST-MODIFIED:20260915T212315Z
UID:9946-1790172000-1790175600@accountingmarketing.org
SUMMARY:Virtual Campfire: The Marketing Ops Makeover
DESCRIPTION:Marketing operations is the backbone of modern accounting marketing—but most firms are still catching up. This session focuses on elevating your tech stack\, data\, and reporting to drive smarter decision-making and better outcomes. We’ll trade tips\, tools\, and lessons learned so you can build an ops engine that supports both efficiency and innovation. \nWhat is a Virtual Campfire? Pull up a seat and join fellow accounting marketers around the virtual campfire for peer-to-peer conversations about what’s really happening in our firms. These informal\, member-driven sessions are designed as a safe space to share pressing challenges\, compare notes\, and learn from each other’s experiences. Co-hosted by industry veterans\, Kelsey Brewer (CMO at McGuire Sponsel) and Alyson Fieldman (CGO at Stambaugh Ness)\, each virtual campfire features at least one subject matter expert to share their wisdom. \nThere’s no formal presentation – just open\, candid dialogue. Regardless of the topic du jour\, this is your place to ask questions\, swap stories\, and crowdsource solutions with people who truly get it. Open to AAM members at all career levels and in all roles. Come ready to share\, listen\, and leave with fresh perspective\, practical ideas\, and the reassuring reminder that you’re not in this alone. \nSpeaker \nMike Jones | Managing Partner & CEO\, at Resound \n\nMike is Managing Partner & CEO at Resound. He works directly with accounting (and other professional services) firms to unlock their remarkable brands through his award-winning branding agency\, Resound – established in 2009. His agency has worked with many accounting firms to establish\, refine\, and grow their brands\, not least Richey May\, Rea & Associates\, Brown Plus\, Henry+Horne\, Larson\, and Weinstein Spira. \n\n\nMike also co-founded Kindred – a BD consultancy that helps professional services to improve their client acquisition and retention through relationship-first sales strategies. \n\n\n(He also founded his own apparel brand devoted to American political history\, called Taftly. But that’s a story for another time.) \n\n\nMike has been a member of the Association for Accounting Marketing since 2017 chairing the AAM Podcast Committee and leading the Public Speaking Circle. He and his team at Resound have developed the first ever brand differentiation measurement in the accounting industry known as the Remarkarband Index for Accounting Firms. \n\n\nIn recognition of the work he’s done\, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic in 2016. \n\nMike lives in the very sunny vale of Mesa\, AZ with his wife and three kids. When he’s not working hard he’s backpacking in the mountains\, reading a history book\, or drinking a good cup of coffee…sometimes all three at the same time. If you want to connect\, LinkedIn’s usually where you’ll find him – linkedin.com/in/remarkamike.
URL:https://accountingmarketing.org/event/virtual-campfire-the-marketing-ops-makeover/
CATEGORIES:Virtual Campfire
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