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DTSTART;TZID=America/Kentucky/Louisville:20250814T130000
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UID:9550-1755176400-1755180000@accountingmarketing.org
SUMMARY:AAM High! Webinar: Unlock Your Marketing Budget: Data-Driven Insights to Empower Accounting Marketers
DESCRIPTION:Are you looking to gain your leadership’s trust and secure more marketing dollars for growth? Join Austin McNair and Will Casserly for an engaging webinar\, presented in partnership with Hinge and the Association for Accounting Marketing. \nThis session dives into the results from the 2025-2026 AAM Marketing Budget Benchmark Study\, revealing a pivotal finding: High Growth accounting firms invest\, on average\, twice the percentage of revenue on marketing compared to all other firms. This powerful data from this report provides the evidence you need to transform your marketing from an expense to a strategic investment in the eyes of firm leadership. \nIn this webinar\, you’ll gain: \n\nEvidence for Investment: Learn how to leverage the study’s core finding – that high-growth firms spend significantly more on marketing – to advocate for increased budget.\nStrategic Spending Priorities: Discover where leading firms are allocating their marketing dollars\, including greater investment in regional/local initiatives\, conferences and client events\, video production\, and employer branding/recruitment.\nActionable Insights: Get practical guidance on how to present these key findings to your firm’s partners and c-suite\, demonstrating clear ROI and growth potential.\n\n \nWill Casserly | Hinge\, Managing Director \nWill Casserly is a Managing Director at Hinge\, specializing in helping accounting and financial services clients achieve their strategic\, brand visibility\, and growth objectives. He brings over 30 years of business development experience\, encompassing in-house marketing\, agency work\, communications\, media and public relations\, design and more. \nAustin McNair | Hinge\, Marketing Lead \nAustin McNair is the marketing lead at Hinge where he helps guide clients through the complexities of modern marketing. Central to Hinge’s research and content marketing strategy\, Austin is also the host of Hinge’s new podcast Spiraling Up.
URL:https://accountingmarketing.org/event/aam-high-webinar-unlock-your-marketing-budget-data-driven-insights-to-empower-accounting-marketers/
CATEGORIES:AAM High Webinar
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DTSTART;TZID=America/Kentucky/Louisville:20250820T140000
DTEND;TZID=America/Kentucky/Louisville:20250820T144500
DTSTAMP:20250807T183926Z
CREATED:20250110T162447Z
LAST-MODIFIED:20250807T183926Z
UID:8898-1755698400-1755701100@accountingmarketing.org
SUMMARY:Virtual Campfire: The Art of the Pivot: Responding to Hot Topics
DESCRIPTION:From monumental tax code changes to shifting regulatory priorities\, accounting firms are under increasing pressure to react quickly. In this month’s virtual campfire\, we’ll explore how marketing leaders can master the art of the pivot when the landscape suddenly shifts. Whether it’s new legislation\, emerging client concerns\, or headline-making news\, we’ll discuss how to stay relevant\, add value\, and lead with confidence. Join us for a practical\, peer-driven conversation on turning disruption into opportunity. \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-sales-and-marketing-outbound/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20250827T130000
DTEND;TZID=America/Kentucky/Louisville:20250827T140000
DTSTAMP:20250723T161808Z
CREATED:20250723T153637Z
LAST-MODIFIED:20250723T161808Z
UID:9554-1756299600-1756303200@accountingmarketing.org
SUMMARY:AAM High! Webinar: From Ideation to Implementation: Starting a CX Program from the Ground Up
DESCRIPTION:Client Experience (CX) isn’t just a buzzword; it’s a powerful differentiator. A strong CX strategy drives client loyalty\, improves retention\, increases profitability\, and enhances competitive positioning. So\, when firm leadership starts talking about CX\, what comes next? \nJoin us for a practical\, action-focused session on how to launch a CX program at your firm. While there’s no one-size-fits-all model\, we’ll explore the core elements of effective CX frameworks through two real-world examples: PBMares\, where CX is led by the marketing team\, with insights from Julia Germeyer\, Director of Marketing\, and Herbein + Co.\,  where CX is a full-time role\, with insights from Ryen Salo\, CX Manager. \nOur speakers will share their firms’ approach to CX\, KPIs to track\, success stories\, lessons learned\, and things to think about as you navigate these conversations at your firm. Leave the webinar feeling energized and ready to tackle your own CX program! \nSpeakers \n \nJulia Germeyer| Director of Marketing\, PBMares\, LLP \nAfter brief stints in higher education and legal marketing\, Julia has spent most of her career in accounting marketing\, having worked both in-house and as a consultant. In 2023\, she joined PBMares\, a Top 100 firm headquartered in Newport News\, VA with locations across Virginia\, North Carolina\, and Maryland. In her current role\, Julia manages the firm’s digital marketing\, content strategy\, and client experience programs. \nJulia co-leads AAM’s CX Circle and volunteers on the Virtual Education Committee. She serves as President of the Board for the Professional Services Marketing Association (PSMA) of Western Pennsylvania\, an organization she has been part of since 2009. Julia is a past Summit speaker\, and in July 2024 spoke at CXFS\, a conference for CX in financial services. \nJulia recently relocated from Pittsburgh\, PA to coastal Virginia. Outside of work\, she enjoys spending time with her family\, exploring the outdoors\, and traveling. \nRyen Salo | CX Manager\, Herbein + Co.  \nRyen Salo is a seasoned client experience leader with over a decade of experience in the B2B SaaS industry. Currently serving as the Client Experience Manager at Herbein + Company\, Inc.\, she leverages her extensive background to enhance client relationships and drive growth in the accounting and advisory space. \nPrior to joining Herbein\, Ryen held the position of Director of Customer Success at ClearlyRated\, a leading CX platform for B2B and professional service firms. In this role\, she was instrumental in fostering environments where team members could thrive\, leading to improved client satisfaction. Her commitment to empathy\, proactive problem-solving\, and strategic insight has consistently resulted in high Net Promoter Scores and positive client feedback throughout her career. \nA graduate of George Fox University\, Ryen holds a bachelor’s degree in organizational leadership & management with a minor in project management. \nWhen she’s not working\, Ryen enjoys dinner parties with friends\, a good book\, and spending time with her husband and six year old son.
URL:https://accountingmarketing.org/event/aam-high-webinar-from-ideation-to-implementation-starting-a-cx-program-from-the-ground-up/
CATEGORIES:AAM High Webinar
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