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UID:9428-1749646800-1749650400@accountingmarketing.org
SUMMARY:AAM Member Appreciation Week: The Ultimate Virtual Murder Mystery
DESCRIPTION:Join us to celebrate AAM Member Appreciation Week! Step into the immersive world of “Mayfield Manor” and team up with fellow AAM members to crack the case! Analyze maps and letters\, crack codes\, and determine the truth behind the 4 suspects’ alibis. Guided by a Chief Detective\, you’ll solve the crime and compete to be crowned the ultimate detectives. \nThis lighthearted\, competitive experience is one you won’t want to miss. Sign up now for a thrilling adventure!
URL:https://accountingmarketing.org/event/aam-member-appreciation-week-the-ultimate-virtual-murder-mystery/
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://accountingmarketing.org/wp-content/uploads/2025/05/AAM-2025-Member-Appreciation-1800x1800_v4-scaled.png
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20250612T130000
DTEND;TZID=America/Kentucky/Louisville:20250612T140000
DTSTAMP:20250610T122050Z
CREATED:20250508T185011Z
LAST-MODIFIED:20250610T122050Z
UID:9383-1749733200-1749736800@accountingmarketing.org
SUMMARY:Business Development Roundtable: Redefining Growth – How BD and Marketing Leaders Drive Results Through Coaching
DESCRIPTION:Outline:\n\nReframing coaching: a strategic growth capability\, not a soft skill\nThe coaching mindset: Coaching vs. managing vs. mentoring\nDesigning a scalable internal coaching model\nThe role of firm leaders\nFrom Insight to Impact: Turning coaching into measurable growth \n\nLearning objectives: \n\nDefine coaching’s role in driving growth\nDistinguish coaching from managing or mentoring\nIdentify key traits of effective internal coaches\nExplore ways to embed coaching into firm culture\nDiscover steps to scale coaching beyond one-offs\n\nSpeakers \n\nBob Silvy | Level Four Consulting \nI help sales professionals perform at their best. Over the years\, I’ve had the privilege of coaching and mentoring hundreds of sellers across the country\, bringing a hands-on\, practical approach to sales training and leadership. \nI know what it’s like to be in the trenches. I’ve sold directly to the C-Suite and led consultative sales teams that consistently hit—and exceeded—their numbers. That experience shapes the way I work with clients today. \nAs a consultant to accounting and law firms\, I partner with leaders to create tailored strategies that drive growth and measurable results. I’m especially passionate about building high-performing sales cultures and aligning sales and marketing efforts to work smarter\, not harder. \nFor more than 15 years\, I’ve been involved with the Association for Accounting Marketing and the Legal Marketing Association\, learning from top marketing\, business development\, and growth leaders. \nNow\, as Managing Director of Level Four Consulting\, based in Kansas City and working with firms nationwide\, I provide coaching and training that helps accounting and law firms boost their business development results—and turn growth goals into reality. \n 
URL:https://accountingmarketing.org/event/business-development-roundtable-from-marketers-to-mentors-why-accounting-professionals-must-embrace-coaching/
CATEGORIES:Business Development Roundtable
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DTSTART;TZID=America/Kentucky/Louisville:20250617T140000
DTEND;TZID=America/Kentucky/Louisville:20250617T150000
DTSTAMP:20250508T205520Z
CREATED:20250508T190336Z
LAST-MODIFIED:20250508T205520Z
UID:9386-1750168800-1750172400@accountingmarketing.org
SUMMARY:AAM DEI Webinar: Navigating the Internal and External Challenges of DEI Communications
DESCRIPTION:The Diversity\, Equity\, and Inclusion (DEI) communications landscape has undergone a significant transformation over the past year. Previously considered a standard component of corporate social responsibility\, DEI communications have become a politically charged issue. Increasing government regulations\, legal challenges\, and public scrutiny have transformed DEI communications into a high-risk endeavor. Consequently\, accounting marketers are struggling with how to talk about DEI\, rebranding DEI programs at their firms\, figuring out how to manage DEI programs being cut\, updating and customizing proposal language\, and the list goes on… Many accounting marketers are experiencing frustration on how to continue the programs that are so meaningful and important while also navigating the changing perspectives of firm leadership\, team members\, clients\, and prospects. Cass Bailey\, CEO of Slice Communications will host a discussion that will examine various approaches\, best practices\, and case studies to provide participants with actionable insights applicable to their present and future work. \n  \nSpeaker \nCassandra Bailey | Founder and CEO\, Slice Communications \nCassandra (Cass) M. Bailey is the CEO of Slice Communications\, the founder and current Chairwoman of Social Media Day\, Inc.\, and the creator of the “My Mom Is…” children’s book series.  She has been working in marketing communications for more than 20 years and has authored two books on the subject: Pay Attention! and Social Media is About People. She believes that integrated public relations\, social media\, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. \nWith a background in international politics\, economics\, and philosophy\, communications has become her passion and she has been tapped by various industry associations and the media to share her insights and experiences.  She has appeared on Good Morning America\, CBS This Morning\, and The Today Show and has written for\, or been quoted in\, Forbes\, Philadelphia Magazine\, Black Enterprise Magazine\, TheNextWeb\, and a number of other publications.  Cass has also been named as a Rising Star by the Women’s Business Enterprise National Council (WBENC) and received the Brava award from Philadelphia Smart CEO. \nCass is deeply involved with her community and has served on boards for the Entrepreneurs’ Organization of Philadelphia; Business Leadership Forum at The Union League of Philadelphia; Small Business Board at the Greater Philadelphia Chamber of Commerce; Tree House Books; Pennsylvania 30 Day Fund; and Hopeworks.  Cass graduated from The Catholic University of America with a degree in international politics\, economics and philosophy.  Additionally\, she has completed programs in business education from the Goldman Sachs 10\,000 Small Businesses Program and WBENC Executive Program at the Tuck School of Business.
URL:https://accountingmarketing.org/event/aam-dei-webinar/
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20250618T140000
DTEND;TZID=America/Kentucky/Louisville:20250618T144500
DTSTAMP:20250609T185232Z
CREATED:20250110T161520Z
LAST-MODIFIED:20250609T185232Z
UID:8892-1750255200-1750257900@accountingmarketing.org
SUMMARY:Virtual Campfire: Key Takeaways from AAM Summit
DESCRIPTION:Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned\, the strategic goals we set for the conference\, and most importantly\, how we can implement these innovative ideas within our firms. It’s an opportunity to share experiences\, discuss our collective learning\, and explore actionable steps to integrate these newfound strategies into our everyday marketing practices. Let’s come together to translate our Summit experiences into tangible benefits for our firms and clients. \nSpeakers:  \nKristen Lewis \nKristen Lewis is the Managing Director of Strategic Growth for Industries and Markets at EisnerAmper. With nearly 25 years of experience in professional services marketing\, Kristen is responsible for firm-wide strategic initiatives such as go-to-market planning\, marketing sales enablement\, and M&A integration growth onboarding. She works to design and implement strategic growth initiatives\, build strong niche practices\, foster a positive marketing culture\, pursue strategic alliances\, and help develop the firm’s next generation of market leaders. \nBonnie Buol Ruszczyk \nBonnie Buol Ruszczyk (like “rustic” without the “t”) is a Cornell-certified DEI consultant\, and owner of the Accounting MOVE Project\, the only annual benchmarking research and advocacy report that equips accounting firms to detect\, develop and drive competitive advantages from diversity initiatives and trends. She is also a marketing consultant with bbr companies where she provides strategic guidance\, project management and serves as an outsourced marketing director for firms that don’t need that resource full-time. Finally\, she is also co-owner of Rally Rounds mastermind groups which provides support\, ideas\, and accountability for accounting growth professionals. She has served the accounting profession since 2007 and has been named as one of Accounting Today’s Top 100 Most Influential People in Accounting six times. \nFacilitators: \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel\nSunny Ricks\, Warren Averrett
URL:https://accountingmarketing.org/event/virtual-campfire-key-takeaways-2025-summit/
CATEGORIES:Virtual Campfire
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