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DTSTART;TZID=America/Kentucky/Louisville:20250304T130000
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UID:8979-1741093200-1741096800@accountingmarketing.org
SUMMARY:AAM High! Webinar: How are AAM Members Using AI for Marketing Today?
DESCRIPTION:It’s time for marketers to overcome AI hesitations and move beyond generic GenAI tools. AI is transforming how we write\, create presentations\, edit videos\, and power chatbots. AI-infused marketing tools are helping marketers not only find efficiencies but also improve their work. \nPeer-to-peer learning is at the heart of AAM. This session will highlight AAM members’ use of AI tools in four demos of current use-cases. Moderated by Alison Simons of Simons Marketing\, featuring Jaemi Allen of Larson Gross demoing a customized chatbot with Sendbird\, Kelsea Balde of Anthem Strategists demoing educational presentations with Beautiful.ai\, Sunny Ricks & Drew Madison of Warren Averett demoing video creation with Synthesia\, and Ashley Webb of Mercadien demoing advanced uses for ChatGPT for strategic planning. \nLearning Objectives \n\nGain a comprehensive understanding of how AI tools are being utilized in various marketing functions\, such as content creation\, design\, planning\, and multimedia production\, and chatbots.\nLearn how AI-infused marketing tools can enhance both the efficiency and quality of marketing efforts.\nSee real-world use-cases of AI in marketing through peer-to-peer learning.\n\nSpeakers\nJaemi Allen | Marketing Manager\, Larson Gross \nJaemi is a marketing leader with extensive experience in B2B marketing\, encompassing strategy development\, campaign management\, project execution\, and performance measurement. At Larson Gross\, Jaemi oversees internal marketing initiatives and has launched the firm’s Outsourced Marketing services. \n  \n  \n  \nKelsea Balde | Marketing Manager\, Anthem Strategists \nKelsea focuses on business development\, digital marketing\, brand strategy\, content creation\, event planning\, and enhancing client experience. She also manages and trains on the firm’s CRM\, HubSpot\, and oversees the onboarding process for new clients. Additionally\, Kelsea is actively involved in the firm’s recruiting activities and piloting new tools at Anthem Strategists. \n  \n  \nSunny Ricks | Director of Marketing Communications\, Warren Averett \nIn her role\, Sunny collaborates with client service teams and niche marketers to enhance the firm’s brand\, visibility\, and communications. Sunny leads the marketing communications team\, functioning as an internal agency advising on branding\, media relations\, advertising\, publicity\, websites\, content\, social media\, and collateral\, as well as overseeing internal initiatives. \n  \n  \n  \n  \nDrew Madison | Multimedia Communications Senior Associate\, Warren Averett \nDrew produces and edits multimedia content\, including videos\, podcasts\, animations\, and live broadcasts\, utilizing AI-powered tools to streamline production and enhance quality. Drew collaborates with the marketing communications team to produce high-quality content and assists IT with in-house audio and video operations. Drew is also involved in researching new AI tools to optimize workflows and improve efficiency. \n  \n  \n  \nAshley Webb | Marketing Manager\, Mercadien \nAshley specializes in digital marketing\, business development\, data analytics/reporting and branding. She is quite tech savvy\, leveraging HubSpot\, ChatGPT\, ZoomInfo and a suite of other tools for various marketing initiatives. Ashley is responsible for developing and executing firmwide and niche-specific strategic marketing plans to meet growth goals. She is a member of BDO’s DEI and Marketing Roundtables and AAM. \n  \n  \n\nFacilitator\nAlison Simons | Managing Partner\, Simons Marketing \nAlison is the founder of Simons Marketing\, LLC\, a firm specializing in marketing services for accounting firms and wealth management companies. Under her leadership\, Simons Marketing has grown into a mulit-disciplinary team offering branding\, intentional growth strategies\, digital marketing\, and recruiting messaging. Alison is also a sought-after speaker\, presenting on topics such as niche development and AI in accounting firm marketing.
URL:https://accountingmarketing.org/event/aam-high-webinar-how-are-aam-members-using-ai-for-marketing-today/
CATEGORIES:AAM High Webinar
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DTSTART;TZID=America/Kentucky/Louisville:20250311T113000
DTEND;TZID=America/Kentucky/Louisville:20250311T123000
DTSTAMP:20250113T192457Z
CREATED:20250113T192424Z
LAST-MODIFIED:20250113T192457Z
UID:8913-1741692600-1741696200@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-march-2025/
CATEGORIES:New Member Welcome Call
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20250319T140000
DTEND;TZID=America/Kentucky/Louisville:20250319T144500
DTSTAMP:20250205T183316Z
CREATED:20250110T160717Z
LAST-MODIFIED:20250205T183316Z
UID:8885-1742392800-1742395500@accountingmarketing.org
SUMMARY:Virtual Campfire: Sales and Marketing: Inbound
DESCRIPTION:Unlock the secrets of successful inbound marketing in our next roundtable discussion tailored for accounting industry leaders. We’ll delve into effective strategies for attracting and engaging clients through high-quality content and targeted marketing efforts. Gain practical insights and share experiences with your peers to enhance your firm’s inbound approach and drive growth. \nSME \nDavid Toth\, Winding River Consulting \nDavid Toth is a distinguished consultant with nearly two decades of expertise in driving strategic growth and transforming practices now focused within the accounting and advisory sectors. Renowned for his forward-thinking approach\, David has become a trusted advisor to managing partners and growth and firm leaders\, specializing in digital transformation\, leadership development\, and management consulting. His candid and dynamic style bridges the gap between business strategy and the accounting profession. As a leader at Winding River Consulting’s MPB | Leadership Accelerated program and founder of the Digital Deep Dive Summit\, David fosters collaboration among firm leaders and champions digital innovation. Recognized by CPA Practice Advisor and Crain’s Cleveland Business\, his work continues to shape the future of the profession. \n  \n  \nEricka Blair\, Your Part-Time Controller\, LLC \n \nEricka Blair serves as the Director of Marketing at Your Part-Time Controller\, LLC (YPTC)\, where she leads strategic initiatives to amplify the company’s brand and expand its impact in the nonprofit accounting sector. With over 10 years of experience and a passion for storytelling and creative problem-solving\, Ericka oversees all aspects of YPTC’s marketing department\, including brand management\, creative\, content development\, and digital strategy. \n  \n  \n  \n  \n  \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel\nSunny Ricks\, Warren Averrett
URL:https://accountingmarketing.org/event/virtual-campfire-sales-and-marketing-inbound/
CATEGORIES:Virtual Campfire
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