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X-WR-CALDESC:Events for The Association for Accounting Marketing
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DTSTART;TZID=America/Kentucky/Louisville:20240709T113000
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UID:7331-1720524600-1720528200@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nHosted by the Member Growth Committee. \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-call-9-copy-copy-2-copy/
CATEGORIES:New Member Welcome Call
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20240717T140000
DTEND;TZID=America/Kentucky/Louisville:20240717T144500
DTSTAMP:20240429T174330Z
CREATED:20240429T174226Z
LAST-MODIFIED:20240429T174330Z
UID:7829-1721224800-1721227500@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Tech Stack
DESCRIPTION:Explore the foundational tools and technologies that power effective marketing in our upcoming session on the Marketing Tech Stack. Join us as we dive into discussions on choosing the right tools\, integrating systems\, and leveraging technology to streamline operations and enhance engagement. Whether you’re looking to optimize your current setup or build a tech stack from the ground up\, this session will provide valuable peer-shared experiences to help you make informed decisions. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-tech-stack/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20240723T120000
DTEND;TZID=America/Kentucky/Louisville:20240723T130000
DTSTAMP:20240716T145751Z
CREATED:20240716T145751Z
LAST-MODIFIED:20240716T145751Z
UID:8090-1721736000-1721739600@accountingmarketing.org
SUMMARY:AAM State of the Association Town Hall
DESCRIPTION:The Association for Accounting Marketing (AAM) invites members to participate in an upcoming State of the Association Town Hall to learn what AAM has accomplished in the past year\, as well as the vision for the future. \nAgenda \nWelcome and State of the Association – Rhonda Clark\, AAM Executive Director \n2023 Achievements – Courtney Kiss\, AAM President \nFinance Update – Luke LaChance\, AAM Treasurer \nFuture of AAM – Nicola Fleming\, AAM President-Elect \nThe Town Hall will conclude with a Q&A session. Questions will be accepted in advance. Please send your questions to info@accountingmarketing.org by Friday July 19. \n 
URL:https://accountingmarketing.org/event/aam-state-of-the-association-town-hall-2/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20240730T130000
DTEND;TZID=America/Kentucky/Louisville:20240730T140000
DTSTAMP:20240719T141600Z
CREATED:20240715T173704Z
LAST-MODIFIED:20240719T141600Z
UID:8088-1722344400-1722348000@accountingmarketing.org
SUMMARY:AAM High! Webinar: Adapting Your Business Development and Marketing to Changing Buyer Behavior
DESCRIPTION:Buyer behavior is evolving at an unprecedented pace\, prompting accounting firms to swiftly adapt their business development and marketing strategies. Yet\, amid these changes\, where are the prevailing trends directing us? \nJoin us on Tuesday\, July 30th for a live\, interactive webinar as Hinge’s Will Casserly facilitates a research-guided discussion on adapting to changing buyer behavior with Angele Fox\, Growth Marketing Director at CBIZ. They’ll utilize primary research on the accounting buyers and the fastest growing accounting firms to provide practical insights you can use in your marketing and business development planning. \nIf you’re looking for strategic insights grounded in the latest buyer research\, don’t miss this exciting webinar that is free to AAM members! \nWhat you’ll learn: \n\nHow accounting buyer behavior shifted over time\nHow today’s buyers search for and evaluate accounting and financial services firms\nHow to high growth firms are adapting to the changing environment\nHow to stay relevant during times of intense change\n\nPresenters\n \n \nWill Casserly | Account Director at Hinge \nWill works with Hinge’s accounting and financial services clients to achieve their strategic\, brand visibility and growth objectives. His business development experience over 25 years spans in-house marketing departments\, agency work\, communications\, media and public relations\, graphic design\, video production and more. You can connect with him on LinkedIn here at https://www.linkedin.com/in/willcasserly/. \n\n  \nAngele Fox | Growth Marketing Director at CBIZ \nAngele Fox is a seasoned marketing and growth leader with more than 17 years of diverse experience\, including strategy\, analysis\, product/marketing\, and operations. As the Growth Marketing Director at CBIZ\, she leads marketing for the National Advisory lines\, creating strategies that drive revenue growth through strategic marketing\, team building\, and analytics. Angele excels in leveraging digital communication platforms and creating impactful thought leadership content\, resulting in significant increases in marketing qualified leads and brand positioning. \nThroughout her career\, Angele has been recognized for optimizing marketing operations and delivering detailed market analyses. Her leadership and expertise in fostering cross-functional collaboration have consistently achieved outstanding results\, making her a highly respected leader.
URL:https://accountingmarketing.org/event/aam-high-webinar-adapting-your-business-development-and-marketing-to-changing-buyer-behavior/
CATEGORIES:AAM High Webinar
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