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DTSTART;TZID=America/Kentucky/Louisville:20240306T140000
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SUMMARY:DEI Webinar: Understanding Neurodiversity & How It Impacts Individuals & Teams
DESCRIPTION:Neurodiversity\, a dimension of diversity\, refers to the natural variation in our brain’s wiring. This can lead to different ways of thinking\, processing information\, learning\, and behaving. Understanding neurodiversity is key to overcoming bias and negative perceptions that these differences are impairments or deficits. While some of these differences may pose challenges\, others can significantly boost abilities\, introducing specialized skills to the workplace. \nIn this session\, we will explain what neurodiversity is and the different ways it can affect how we think\, learn\, communicate and work. We will look at different neurological conditions and discuss how they might impact individuals in the workplace. We will identify practical strategies to support neurodiverse employees\, to foster a safe and supportive work environment. We will share how understanding these different ways of processing information can lead to more successful internal and external communication and allow teams to build on the strengths of colleagues and business developers. Attendees will leave with a deeper understanding of – and appreciation for – how neurodiversity can enrich teams and organizations. \nLearning Objectives:\n\nUnderstand the fundamentals of neurodiversity and why it matters\nIdentify strategies to support neurodiverse employees\nExplore strategies to improve communications across different thinking and processing styles\n\nSpeakers\n\nJina Etienne\n \nJina Etienne\, CPA\, CGMA\, CDE® (Certified Diversity Executive)\, is CEO of Etienne Consulting\, LLC\, a DEI consultancy practice specializing in helping clients to identify\, develop\, and execute on learning programs and strategies initiatives to align business priorities\, organizational goals and strategic vision through the lens of fearless inclusion\, which is the freedom to be yourself and creating space for others to do the same. She practices and teaches fearless inclusion to empower organizations and teams to cultivate a culture of belongingness where people engage differently\, individual thinking has changed and connectivity boosts engagement\, productivity and performance. \nShe facilitates programs on leadership development\, conscious communications\, inclusive leadership\, cultural awareness and inclusivity that are centered on self-awareness and authenticity as the foundation for cultivating inclusion and fostering belonging. Jina is a storyteller and draws from her unique background and mix of work experiences to offer examples and share insights designed to increase awareness\, appreciation for and understanding of the benefits of inclusivity in diverse organizations. That experience is drawn from her 34+ year career as an entrepreneur\, business advisor and consultant\, and C-Suite leader. \nJina is a content partner with the Massachusetts Society of CPAs\, Transformation Alliance Partner (TAP) with the Center for Accounting Transformation (CAT)\, an author and trainer with Becker Professional Education and Thought Leader with the Business Learning Institute (BLI). \nIn her spare time\, she enjoys jigsaw puzzles and Sudoku\, loves chocolate\, and appreciates a really good cup of coffee. She is a die-hard fan of Arsenal FC (#COYG)\, a Peloton enthusiast (#FearlesslyMe on the LB) and loves Formula 1. She lives in Silver Spring\, Maryland\, with her husband\, two sons\, and Doug\, their American bulldog.
URL:https://accountingmarketing.org/event/dei-webinar-understanding-neurodiversity-how-it-impacts-individuals-teams/
CATEGORIES:Virtual
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DTSTART;TZID=America/Kentucky/Louisville:20240312T113000
DTEND;TZID=America/Kentucky/Louisville:20240312T123000
DTSTAMP:20240110T145512Z
CREATED:20240104T134104Z
LAST-MODIFIED:20240110T145512Z
UID:7256-1710243000-1710246600@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nHosted by the Member Growth Committee. \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-call-9-copy/
CATEGORIES:New Member Welcome Call
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DTSTART;TZID=America/Kentucky/Louisville:20240313T130000
DTEND;TZID=America/Kentucky/Louisville:20240313T134500
DTSTAMP:20240131T192618Z
CREATED:20240131T181413Z
LAST-MODIFIED:20240131T192618Z
UID:7473-1710334800-1710337500@accountingmarketing.org
SUMMARY:AAM High! Webinar: Maximizing CRM Impact: Real-World Examples for Firm Growth
DESCRIPTION:This webinar is designed for members seeking new ways to leverage their CRM systems to help achieve firm goals. Join us for three live demonstrations by highly respected industry insiders showing practical applications they’re using in their firms today. In response to member feedback requesting high-impact education in shorter durations\, we’re excited to present a 45-minute webinar packed with valuable insights. \nRe-Engaging Subscribers: Rachel Pomeani from Clearly Rated will share her company’s journey in re-engaging subscribers\, including email blasts and subject lines\, the best and the worst reported metrics\, and the new revenue attributed by this initiative. \nDrip Emails and Mid-Funnel Educational Materials: Sean Sullivan from RedPath CPAs will walk us through how his firm uses drip emails with mid-funnel educational materials\, assigns lead scores\, and prompts salespeople to take action through CRM workflows. \nSales Pipeline Optimization: Rachael McGrew from Landmark CPAs will show her firm’s CRM sales pipeline\, showing how leads and website form submissions are added to the first step deal phase and the expected revenue in each stage of the pipeline based on historical win rates.\nSpeakers\n \nRachael McGrew | Business Development Director at Landmark CPAs \nRachael McGrew is the Business Development Director for Landmark CPAs\, one of the largest accounting firms in Arkansas. In her m \nultifaceted role\, she oversees the firm’s marketing and business development strategy\, manages internal and external communications\, maintains the firm’s social media and web presence\, and plans and executes firm events and community outreach programs. She also assists with mergers and acquisitions\, coordinates recruiting campaigns\, and serves on industry association committees. \nRachael is a graduate of the Leadership Fort Smith program and has been recognized as a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She holds a Bachelor of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. \nIn addition to her professional responsibilities\, Rachael is an active member of the Association of Accounting Marketing (AAM)\, where she serves on the Board of Directors\, leads an AAM Circle focused on HubSpot\, and is a member of the AAM Minute committee. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. \nOutside of her professional life\, Rachael is married to an entrepreneur and they have a teenager who is active in volleyball. Her diverse professional experience\, leadership roles\, and community involvement make her a valuable asset in the field of business development in the accounting industry. \nSean M. Sullivan | Marketing Director at Redpath and Company \nSean Sullivan is a seasoned marketing professional with a strong background in both creative and strategic marketing initiatives. He currently serves as the Director of Marketing at Redpath and Company\, a leading accounting and advisory firm. \nSean’s key areas of expertise include lead generation and new customer acquisition\, content development\, project management\, art direction\, and multi-channel campaign implementation. He is a process-oriented strategic thinker\, adept at translating ideas and key messages into actionable insights and effective customer-focused marketing communications. \nPrior to joining Redpath and Company\, Sean served as a Marketing Account Manager at C.H. Robinson. In this role\, he balanced a number of responsibilities including driving revenue growth\, building brand awareness\, utilizing multi-channel marketing tactics\, and leading high profile\, cross-functional projects such as brand integrations and global tagline development. \nSean holds a Bachelor of Fine Arts (B.F.A.) in Graphic Design from the University of Minnesota and has completed HubSpot Inbound Marketing training courses. He served as president of the AAM Minnesota Chapter from 2019-2022. His ability to balance creative and strategic initiatives allows him to drive growth and brand awareness effectively. \n \nRachel Pompeani | Growth Marketing Manager at ClearlyRated \nRachel Pompeani is a seasoned marketing professional with over a decade of experience in the field. She currently serves as the Growth Marketing Manager at ClearlyRated\, a satisfaction survey program designed for B2B service firms\, a position she has held since July 2021. \nRachel has built a diverse and extensive career in the field of marketing. Over the years\, she has held various marketing positions in both B2B and B2C markets and her dynamic career trajectory reflects her expertise and commitment to the field of marketing. \nRachel’s responsibilities at ClearlyRated are diverse and include digital marketing\, content management\, email communication\, graphic creation\, and is on the industry expansion team to further grow ClearlyRated. She also spends much of her time working in Hubspot for marketing automation\, lead generation\, and contact management. \nRachel holds a Bachelor of Science (B.S.) degree in Communications and Marketing from Ohio University. \nIn addition to her professional responsibilities\, Rachel is an active member of the Association of Accounting Marketing (AAM)\, where she co-chairs the AAM Minute Committee. \nModerator\nAlison Simons | Simons Marketing \nFor seven great years\, Alison was the head of marketing for a regional CPA firm in Greater Boston where she would joke “if it’s not an audit or a tax return\, it crosses my desk.”  She was responsible for branding and online marketing\, recruiting and firm culture\, business development and proposals\, and more.  In 2013 she founded Simons Marketing and attracted a team of really amazing people to work with CPA firms and wealth management firms across the US. Alison is a member of the AAM\, BDO Alliance\, and MassCPAs.
URL:https://accountingmarketing.org/event/aam-high-webinar-maximizing-crm-impact-real-world-examples-for-firm-growth/
CATEGORIES:AAM High Webinar
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DTSTART;TZID=America/Kentucky/Louisville:20240320T140000
DTEND;TZID=America/Kentucky/Louisville:20240320T144500
DTSTAMP:20240212T145435Z
CREATED:20240110T200708Z
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UID:7342-1710943200-1710945900@accountingmarketing.org
SUMMARY:Virtual Campfire: Data Analytics
DESCRIPTION:Dive into the practical world of Data Analytics with us. This session is all about sharing experiences and strategies for using data in marketing decisions. Whether you’re just starting or looking to refine your skills\, we’ll discuss how to make sense of data and use it effectively in marketing campaigns. Join us for a collaborative discussion on making data a key part of your marketing toolkit. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-data-analytics/
CATEGORIES:Virtual Campfire
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