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DTSTART;TZID=America/Kentucky/Louisville:20231004T110000
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SUMMARY:Emerge 2023
DESCRIPTION:What is Emerge?\nEmerge is marketing and business development reimagined. How we lead teams\, speak to and engage with clients\, manage brands\, and help propel business growth forward has been redefined. It’s not the rules that have changed\, it’s the whole game. Emerge is AAM’s one-day virtual conference designed to inspire\, transform\, and elevate with the information needed today. \nWhy Attend?\nEmerge 2023 sessions will delve into the exciting realm of Intelligent Technologies and their impact on the future. With AI taking center stage in conversations worldwide\, it’s evident that this trend is here to stay. To ensure survival\, accounting firms need to undergo a transformative journey. Are you ready to embrace your crucial role within the future-ready firm? Join us on October 4 and emerge with new ideas. \nOur host for the day\, Ace Callwood\, along with our speakers\, will be presenting live from the Emerge studio in the suburbs of Chicago. They’ll share practical information while also providing moments of delight and surprise. This is not your typical virtual event! \n  \nNew for 2023! Hands-on Online Workshop\nGetting Started with AI for Accounting Marketing \nWednesday\, October 11 \n1:00-4:00pm \nYou’ll gain insight into how AI-powered applications\, like ChatGPT\, work and will leave with practical knowledge to integrate this and other AI tools into your marketing strategies. This workshop includes guided\, practical exercises and the ability to obtain immediate feedback from our subject matter experts. \nDiscounted pricing available to attend both Emerge and the workshop.
URL:https://accountingmarketing.org/event/emerge-2023/
CATEGORIES:Emerge
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SUMMARY:Post-Emerge Workshop: Getting Started with AI for Accounting Marketing
DESCRIPTION:This hands-on workshop will delve into the possibilities presented by ChatGPT and other AI tools for accounting marketing. You’ll gain a solid foundation in understanding AI’s capabilities\, how they work\, and how they can be leveraged within your firm. This workshop includes guided\, practical exercises and the ability to obtain immediate feedback from our subject matter experts. By the end of the workshop you’ll be able to build your own personal learning plan to continue on your AI journey and position you as a champion of AI within your firm.
URL:https://accountingmarketing.org/event/post-emerge-workshop-getting-started-with-ai-for-accounting-marketing/
CATEGORIES:Training,Virtual
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DTSTART;TZID=America/Kentucky/Louisville:20231018T140000
DTEND;TZID=America/Kentucky/Louisville:20231018T144500
DTSTAMP:20231005T164658Z
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UID:6325-1697637600-1697640300@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Data- What are you Capturing and How are you Using It?
DESCRIPTION:Discover key insights on leveraging data-driven strategies\, measuring campaign effectiveness\, and optimizing marketing ROI. We’ll consider questions like: How can we harness data to better understand client preferences and behaviors? What metrics should we track to evaluate marketing performance? How can we ensure data privacy and security in our marketing efforts? Don’t miss this opportunity to gain valuable perspectives and share best practices in utilizing marketing data effectively. \nSME \nDanny Estrada \n \nDanny Estrada is the Vice President of Consulting at Rare Karma. Throughout his career Danny has been a CRM evangelist and expert at leveraging technology platforms to create business value.  He has been a Senior Director at KPMG\, thought leader for Salesforce and Microsoft\, and published in an industry whitepaper by the Harvard Business Review. He is a long-time member of AAM and former Business Development Committee Chair. He also holds an Executive MBA from the W.P. Carey School of Business at Arizona State University. \n  \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans.
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-data-what-are-you-capturing-and-how-are-you-using-it/
CATEGORIES:Virtual Campfire
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