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DTSTART;TZID=America/Kentucky/Louisville:20230606T130000
DTEND;TZID=America/Kentucky/Louisville:20230606T141500
DTSTAMP:20230413T171508Z
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UID:6087-1686056400-1686060900@accountingmarketing.org
SUMMARY:AAM High! Webinar: A Marketer's Road Map to Driving Sales Culture
DESCRIPTION:While marketing and sales are both tasked with driving awareness\, leads and ultimately revenue to the firm…the paths are very different. If your already full plate of marketing duties also includes supporting the business development function\, this session is for you! Peak into the mind of an accomplished sales leader to glean tips on driving a sales culture from the marketing seat. \nSpeakers \nAngel Morgan \nAngel is an inspiring\, solutions focused sales leader with a people first\, anything is possible mindset. Angel has over 20 years of innovating within the professional services and public accounting organizations. As the Chief Business Development Officer for Cherry Bekaert\, she is providing year over year explosive growth in surpassing team revenue by over 100%. Cherry Bekaert is a thriving\, rapidly growing private equity backed top 25 accounting and consulting firm that is committed to making a difference for our people\, clients\, and our community. \nAt Cherry Bekaert\, Angel is focused on reimagining new ways to drive growth in a competitive environment with specific goals towards building a scalable motivated sales function that results in high performing teams. \nProfessionally\, as a self-proclaimed human experience leader\, Angel is passionate about aligning personal core values to the firm’s business goals.  Impactful teams are inspired teams. Recognizing that individual core values fuel performance and ensure longevity\, giving voice to the employee journey is foundational and non-negotiable. \nPersonally\, as a recent pickleball convert\, she exercises her competitive spirit by getting regularly beat by people twice her age and half the fitness level.
URL:https://accountingmarketing.org/event/aam-high-webinar-a-marketers-road-map-to-driving-sales-culture/
CATEGORIES:AAM High Webinar
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DTSTART;TZID=America/Kentucky/Louisville:20230613T110000
DTEND;TZID=America/Kentucky/Louisville:20230613T120000
DTSTAMP:20230612T143354Z
CREATED:20230525T210717Z
LAST-MODIFIED:20230612T143354Z
UID:6305-1686654000-1686657600@accountingmarketing.org
SUMMARY:LGBTQIA+ Listening Session
DESCRIPTION:One of the most significant ways AAM has grown as an organization is from the ideas we’ve gained from all of you. In June\, and moving forward\, AAM’s DEI Committee will look at how we can better support and uplift our LGBTQIA+ members as an organization. \nWe invite LGBTQIA+ members and allies within AAM to join a special listening session focused on exploring various ideas and themes. We become stronger as an organization when we all have an opportunity to share our direct experience and collectively brainstorm ways to strengthen and improve our association. \nFacilitated By: Jennifer Harrity-Cantero and Lucas LaChance \n(Proud AAM Board Members and LGBTQIA+) \nWhat are listening sessions? \nListening sessions are facilitated discussions that allow a group of people to share constructive and honest feedback about their experiences. Sessions are held to understand the opportunities and challenges of a specific topic. Participants are invited to speak about their direct experience\, sharing concerns and insights relevant to the subject of each session. \nWe look forward to hearing from you. \n \nJennifer Harrity-Cantero \nDirector of the Sensiba Center for Sustainability @ Sensiba \nJennifer has been an AAM member for the last 11 years and has been on the AAM Board for several of those years. After serving as the head of marketing for her firm for 10 years\, she founded and now leads her firm’s sustainability efforts and ESG practice. This past year was Jennifer’s final year serving on the board. As she rolls off\, her last action will be to (finally) get the ball rolling around better supporting her fellow LGBTQIA+ community within AAM. She knows the information and momentum from this discussion will live on with the DEI Committee and is passing her glittery rainbow torch over to Lucas. \n  \n \nLucas LaChance \nCPA\, CIA\, Partner\, Practice Growth @ Lane Gorman Trubitt\, LLC \nAs a newly-appointed AAM Board Member\, Treasurer\, and glittery rainbow torch-holder\, Lucas is an award-winning marketer\, auditor\, business developer\, and speaker with two decades of leadership. After nearly a decade as an auditor working with clients in a number of industries\, he now is responsible for leading firm initiatives to expand existing client relationships and establish new ones\, investigate innovative client services and solutions\, and instill a culture of client service and sales. \n 
URL:https://accountingmarketing.org/event/lgbtqai-listening-session/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://accountingmarketing.org/wp-content/uploads/2023/05/MemberAppWeek_Email_650x200.png
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DTSTART;TZID=America/Kentucky/Louisville:20230615T160000
DTEND;TZID=America/Kentucky/Louisville:20230615T170000
DTSTAMP:20230517T142846Z
CREATED:20230516T155037Z
LAST-MODIFIED:20230517T142846Z
UID:6239-1686844800-1686848400@accountingmarketing.org
SUMMARY:AAM HAPPY Hour with Comedian Glen Tickle
DESCRIPTION:You make us smile! AAM members are at the heart of everything we do. This year\, AAM is celebrating Member Appreciation Week June 12-16. To show appreciation for this amazing community\, we want to share the joy! Join us for a HAPPY hour with Comedian\, Glen Tickle. \nAbout Glen Tickle \nGlen Tickle is a comedian and writer from New Jersey. He has performed around the country at festivals and colleges\, and has appeared on Amazon Prime\, SiriusXM\, Cozi TV\, and The Travel Channel. He co-hosts the podcast Improvised Wikipedia where he is rewriting all of Wikipedia without doing any research.  Glen’s acts mixes observational humor\, geek talk\, and raising two daughters gives Glen a treasure trove of comedy gold!
URL:https://accountingmarketing.org/event/aam-happy-hour-with-comedian-glen-tickle/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://accountingmarketing.org/wp-content/uploads/2023/05/MemberAppWeek_Email_650x200.png
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DTSTART;TZID=America/Kentucky/Louisville:20230616T130000
DTEND;TZID=America/Kentucky/Louisville:20230616T134500
DTSTAMP:20230606T155656Z
CREATED:20230517T142305Z
LAST-MODIFIED:20230606T155656Z
UID:6248-1686920400-1686923100@accountingmarketing.org
SUMMARY:Lunch\, Learn\, & Launch your Weekend with AAM's Marketer of the Year
DESCRIPTION:AAM’s Marketer of the Year (MOY) award honors a marketer who has demonstrated exemplary performance in the accounting marketing profession. Join us on June 16 at 1:00 ET as Allison Schlegelmilch\, AAM’s 2022 MOY\, leads an interactive discussion with AAM’s 2023 MOY Lucas LaChance. Here\, you’ll learn more about Lucas’ leadership at LGT\, his vast experience in public accounting and best practices for growth departments to strive for. The first 25 who register will receive $25 DoorDash gift cards. And\, at the end of this event\, 3 lucky winners will be drawn for $50 Amazon gift cards! \n2023 Marketer of the Year – Lucas LaChance \n \nLucas is a Texas Society of CPAs Rising Star Award-winning relationship manager\, auditor\, board member\, author\, and speaker with two decades of leadership in assurance\, consulting\, risk management/mitigation\, and taxation services. After nearly a decade as an auditor working with clients in a number of industries; including construction\, M&D\, and not-for-profit; he now is responsible for leading firm initiatives to expand existing client relationships and establish new ones\, investigate innovative client services and solutions\, and instill a culture of client service and sales. He often presents to local\, state\, and national audiences about accounting\, marketing\, and business development topics. \n2022 Marketer of the Year – Allison Schlegelmilch \nAs Director of Marketing for RKL LLP\, Allison leads the firm’s brand visibility\, awareness and engagement strategies. Working alongside a team of talented professionals\, she oversees branding\, advertising\, public relations\, content strategy and social media\, events and new service marketing for the firm. Throughout her career\, Allison has established a reputation for achieving business-generating results through integrated digital and traditional marketing campaigns that create meaningful connections with audiences. \n 
URL:https://accountingmarketing.org/event/lunch-learn-launch-your-weekend-with-aams-marketer-of-the-year/
CATEGORIES:Virtual
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DTSTART;TZID=America/Kentucky/Louisville:20230620T140000
DTEND;TZID=America/Kentucky/Louisville:20230620T150000
DTSTAMP:20230524T210554Z
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SUMMARY:DEI Webinar- Web Accessibility: The Key to a More Inclusive Online World
DESCRIPTION:Web Accessibility: The Key to a More Inclusive Online World\nJune 20\, 2023- 2:00pm – 3:00pm Eastern \nDiversity and inclusion are top-of-mind with accounting firm leadership\, but the firm’s website is often an overlooked part of that initiative. Today\, most websites are not accessible to all site visitors. People with vision\, hearing\, dexterity or cognitive disabilities may not be able to fully access or navigate your site. Clients\, prospects\, employees\, and potential recruits should all be able to explore your website easily and enjoyably. During this session\, we will explain how to make immediate updates as well as programmatic changes to improve your site to make it more inclusive for all visitors. \nOutline \n\nWhat is ADA compliance?\nWhat is web accessibility and why is it important?\nWhat are the visual considerations (color blindness\, color contrast\, motion control\, etc.)?\nWhat are the content concerns (alt image tags\, link naming\, closed captioning\, etc.)?\nWhat is needed programmatically (for screen readers\, tap navigation\, etc.)?\nHow can you incorporate accessibility considerations into your marketing beyond the website?\nTools to use and steps to take\nQ&A\n\nSpeakers \nVanessa Schaefer (she/her/hers) \n \nVanessa is a seasoned creative designer and marketing expert\, with over 35 years of advertising agency and in-house marketing experience. Now\, Vanessa works with accounting firms and other professional service firms to help bring their brands to life. \nVanessa founded Clockwork Design Group\, Inc in 1994\, and is the creative lead on all projects. Vanessa’s in-depth understanding of service firm marketing has been gleaned from her years of hands-on working experience and close personal relationships with hundreds of clients. \nA results-driven marketer\, Vanessa works directly with clients as a team player\, thinking strategically and acting tactically. Vanessa especially enjoys creating powerful brands\, modern websites\, and cohesive marketing collateral. Vanessa and her team at Clockwork have been awarded many honors including the prestigious SMPS 2022 National Award for Acentech’s Website. \nDanielle Diforio (she/her/hers) \n \nAs Clockwork’s Account & Project Director\, Danielle advises\, collaborates\, and smoothly guides clients through every step to keep projects on time and on budget. For over a decade\, Danielle has educated clients on website best practices\, to ensure that their site is easy to use\, navigate\, and maintain. She is an advocate for inclusivity and promotes the adoption of accessibility guidelines to create websites and marketing materials that are accessible to all.
URL:https://accountingmarketing.org/event/dei-webinar-web-accessibility-the-key-to-a-more-inclusive-online-world/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230621T140000
DTEND;TZID=America/Kentucky/Louisville:20230621T150000
DTSTAMP:20230131T181659Z
CREATED:20230131T181659Z
LAST-MODIFIED:20230131T181659Z
UID:5803-1687356000-1687359600@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Department Structure & Project Management
DESCRIPTION:Whether we have a large team or are a department of one\, Project Management is a HUGE part of our jobs. How are you structuring your marketing department? What tools are you using to keep your arms around all the moving parts? What changes are you seeing given the ever-evolving role of marketers in accounting firms? Please come prepared with your questions or best practices around marketing operations. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. In late 2022\, she joined the Enterprise Marketing team at Baker Tilly\, an IPA Top 10 firm\, through a merger and is still feeling her way around. Prior to the merger\, she spent seven years as Marketing Director at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. At TPC\, Amanda provided strategic marketing counsel to the firm’s management team\, managed all forms of marketing communications\, planned conferences and events\, and trained firm professionals on marketing and business development topics. Prior to her role at TPC\, Amanda was the Marketing Director at MorrisAnderson\, a restructuring and turnaround consulting firm. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning and Brand Management from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is the co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms. She also serves at co-chair of AAM’s Virtual Education Committee.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-department-structure-project-management/
CATEGORIES:Virtual Campfire
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