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DTSTART;TZID=America/Kentucky/Louisville:20260922T130000
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SUMMARY:Learning Lab: Empowering Future Firm Leaders Through Marketing & Business Development Training
DESCRIPTION:Program Description\nWhat if every staff member at your firm thought like a marketer? For most marketers\, that’s the dream. But the reality is that business development often feels out of reach for accountants. Kernutt Stokes bridged this gap with the KS Marketing Academy\, a firmwide program that equips professionals at every level with the skills\, confidence\, and accountability to actively engage in marketing and business development. \nIn just three years\, the KS Marketing Academy has evolved into a proven system with classes on networking\, LinkedIn\, client experience\, personal branding\, and more\, all backed by a scoring matrix that ties activities directly to staff evaluations. The results are compelling: more than 75% of staff engaged in at least one activity in 2025/26\, logging over 500 activities that advanced both their careers and the firm’s growth. \nThis hands-on workshop goes beyond “here’s what we did” to deliver step-by-step guidance you can apply immediately\, including: \n• How to structure a marketing & BD training program staff will actually use. \n• How to integrate AI to streamline content creation and execution. \n• How to measure\, monitor\, and reward participation so efforts stick. \nWhen the session is over\, you’ll have a practical roadmap for turning marketing and sales into a shared responsibility and a measurable growth driver across your firm. Class participants will also receive copies of three full class presentations from the 2025 KS Marketing Academy classes. \nTarget audience: Intermediate: Hands-on and Practical Application. Beneficial to attendees who do both marketing and business development. \nGood for firms of all sizes. \n  \nSpeaker \n\nAmy Delaney \nAmy is the director of marketing & business development at Kernutt Stokes\, a top-ranked CPA firm in Oregon. With 20 years of professional services marketing experience\, she leads her firm’s marketing\, brand\, and business development strategies. Since joining in 2020\, she has transformed KS’s marketing into innovative\, measurable\, and creative programs. Known for blending big-picture strategy with hands-on execution\, she is also committed to building a strong internal culture through our KS Marketing Academy and KS Keystones programs. She is active in AAM’s “Department of One” Circle and BDO Alliance’s Marketing Roundtable\, and has spoken at events across the country\, including AAM Summit\, BDO Alliance USA Evolve\, the ABA Bank Marketing Conference\, and the University of Oregon. \nAmy created the KS Marketing Academy in 2022 to equip her firm’s staff with strategies and skills to succeed in marketing and business development. The program empowers staff to grow their careers while directly advancing firm goals. The program provides a tangible way of monitoring\, measuring\, and evaluating staff involvement. Over 75% of staff – from associates to managers – participated in 2025/2026\, with more than 500 activities recorded. \nWhen she is not working\, Amy she is with her dog Finnegan\, spending time with her family and friends\, cheering on the Oregon Ducks\, watching sports\, traveling\, gardening\, cooking\, or wine tasting.
URL:https://accountingmarketing.org/event/learning-lab-empowering-future-firm-leaders-through-marketing-business-development-training/
CATEGORIES:Training
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