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SUMMARY:Business Development Roundtable: Redefining Growth – How BD and Marketing Leaders Drive Results Through Coaching
DESCRIPTION:Outline:\n\nReframing coaching: a strategic growth capability\, not a soft skill\nThe coaching mindset: Coaching vs. managing vs. mentoring\nDesigning a scalable internal coaching model\nThe role of firm leaders\nFrom Insight to Impact: Turning coaching into measurable growth \n\nLearning objectives: \n\nDefine coaching’s role in driving growth\nDistinguish coaching from managing or mentoring\nIdentify key traits of effective internal coaches\nExplore ways to embed coaching into firm culture\nDiscover steps to scale coaching beyond one-offs\n\nSpeakers \n\nBob Silvy | Level Four Consulting \nI help sales professionals perform at their best. Over the years\, I’ve had the privilege of coaching and mentoring hundreds of sellers across the country\, bringing a hands-on\, practical approach to sales training and leadership. \nI know what it’s like to be in the trenches. I’ve sold directly to the C-Suite and led consultative sales teams that consistently hit—and exceeded—their numbers. That experience shapes the way I work with clients today. \nAs a consultant to accounting and law firms\, I partner with leaders to create tailored strategies that drive growth and measurable results. I’m especially passionate about building high-performing sales cultures and aligning sales and marketing efforts to work smarter\, not harder. \nFor more than 15 years\, I’ve been involved with the Association for Accounting Marketing and the Legal Marketing Association\, learning from top marketing\, business development\, and growth leaders. \nNow\, as Managing Director of Level Four Consulting\, based in Kansas City and working with firms nationwide\, I provide coaching and training that helps accounting and law firms boost their business development results—and turn growth goals into reality. \n 
URL:https://accountingmarketing.org/event/business-development-roundtable-from-marketers-to-mentors-why-accounting-professionals-must-embrace-coaching/
CATEGORIES:Business Development Roundtable
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