Introducing Emerge – AAM’s Two-Day Virtual Conference
Emerge is marketing and business development reimagined.
Virtual Conference | August 12-13, 2020 | 11am – 2pm (ET) daily
Every feature of emerge has been designed with thought and care. This two-day virtual marketing conference tells a story that inspires, transforms, and elevates.
What is Emerge?
Emerge is marketing and business development reimagined. How we lead teams, speak to and engage with clients, manage brands and help propel business growth forward has been redefined. It’s not the rules that have changed, it’s the whole game. Emerge is AAM’s two-day virtual marketing conference designed to inspire, transform, and elevate with the information needed today.
Marketing and business development have emerged as collaborative leaders helping firms not only navigate these unprecedented times but thrive today and into the future. Rapid change is providing new opportunities to connect, share transformational ideas, and identify actionable strategies to promote firm-wide growth and prosperity. Be part of the conversation and emerge with new ideas.
The Future of Accounting Marketing and Business Development (Keynote Day 1)
Marketing and business development teams have been busier and more productive than ever before. Why? Because they’ve had a singular focus. The reality of business during the pandemic has forced firms to strategically plan and allocate resources appropriately. How businesses can leverage this insight, and the important role marketing and business development should play to effect lasting change, will be explored.
The Power of Inclusive Marketing (Keynote Day 2)
If you’re not talking about diversity, equity, and inclusion (DEI); you’re missing the mark. Accounting firms may be most comfortable keeping the hard conversations on client engagements, but no brand can afford to ignore the need for values they can live by. DEI conversations might start with internal change, but marketers and business developers, often the external face of the company, need to be clear on the conversation as they are significant change agents in building community relationships, influencing client experience, and forming others’ perceptions of the firm.
From Surviving to Thriving (Ending Keynote Day 2)
Life has thrown us all a major curveball. We’ll end our virtual conference experience with easy strategies you can implement immediately to maintain your physical and emotional well-being.
Member: Early Bird* $245 / Regular $345
Non-Member: Early Bird* $295 / Regular $395
Group Discount: Register 3 or more from the same firm at the same time for an additional $25 savings.
*Early Bird expires July 22, 2020
While you are encouraged to attend live to maximize the knowledge sharing – this event will be recorded and available on-demand for all registrants.
About Association for Accounting Marketing
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.