CPA Growth Trends
Strategies, Tools and Knowledge to Grow CPA Firms
By: Melissa Brogan It’s award time in Hollywood. As stars put on their best attire to walk the red carpet, they are gathering together to solute what’s great about what they do. Winning a statue can boost their credibility and can push their careers in totally new directions. The same…
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By Katie Tolin When it comes to pipelines, as well as leading opportunities, business development executives (BDEs) have different roles. Some BDEs participate in the process like every partner in the firm; they show up and report their progress when asked. Others are only responsible for managing the sales process…
Read MoreFrom the Desk of the Executive Director By: Lauren Clemmer At this time of year, one can’t help but sit back and reflect on what one accomplished and what the New Year holds. As I look back, I am proud of what AAM had been able to accomplish. Here are…
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A Word from the President By Laura Snyder At Winning is Everything, AAM members and other conference attendees had the pleasure of witnessing the induction into the Advisory Board Hall of Fame of two long-term accounting firm professionals. Both had profound impacts on their firms and the profession. Chuck…
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By Dawn Wagenaar, Ingenuity Marketing Group Each year, firms and agencies submit their best work to be considered for an Association for Accounting Marketing’s Marketing Achievement Award (AAM-MAA). This award recognizes outstanding achievement in accounting marketing. We recently surveyed members to find out what questions they had about the…
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All accounting firm professionals have an internal voice that reinforces beliefs governing how much they feel they can charge, what constitutes good client service and what clients really want, and some of those beliefs are bleeding profits from their businesses. So says INSIDE Public Accounting (IPA) publisher Mike Platt, who…
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Græme Gordon – Executive Director, Praxity We live, I am told, in a “post-truth” world where “alternative facts” are currency and two plus two can make whatever you want if you go through the likes of Panama. It may surprise you to know that I think this is good news…
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From the Desk of the Executive Director By Lauren Clemmer It was my privilege to be part of AAM’s first Major Firms Council event two weeks ago when 17 growth leaders from the top 30 firms gathered to discuss the unique challenges and opportunities they are facing in the profession.…
Read MoreAAM’s Environmental Scanning Council is a group of leaders in a wide variety of disciplines who share their insights on future trends and important industry developments with the association. Getting that knowledge into the hands of our members and volunteers is an important element in AAM’s strategic plan. The Council…
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LinkedIn is much more than just a social media platform; it’s a strategic outlet for professional development and growth. One of the most effective uses of LinkedIn is as a lead generation tool. This is done first and foremost by building a professional brand establishing yourself as a thought leader.…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Strategic Planning for the Future, Observations, and Advice
with Dan Hood, Accounting Today
The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today