Budgeting for Success

If your firm is blessed with an ever-flowing supply of cash, then maybe you don’t need to worry too much about your marketing budget. For the other 90%, the challenge essentially boils down to a continuous tug of war between idealism and reality. When it comes to the approval process, it takes more than a quick spiel and a handout to win over your partners and finance team. A comprehensive strategy and thorough detailing of costs and returns is vital to gaining support and securing funds for you and your team.
According to the general rule of thumb, a marketing budget will comprise 3-5% of the company’s overall revenue. But the fact of the matter is that many of us are functioning off a lot less than that, and for a good number, the allotment amounts to much less. So how do you confront your partners when you need more money for that banner campaign, or you really need to hire a full-time coordinator? Here are some tips that may help you approach your budget requests with a little more confidence and strategy.
Members: read more starting on page 16
Non-Members: learn more and subscribe
About Rebecca Robson
Becca is a freelance content creator, strategist and technical copywriter. She specializes in creating content that strengthens reader relationships and brand awareness for accounting firms, non-profits and small businesses. Contact Becca at becca@inkcraftcontent.com.
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.