Posts By
Tammy Farrell

Tammy Farrell, CPA, CFE, is a freelance writer for Savvy White Papers who specializes in the financial and service industry.

Person pruning a plant representing marketing's role in culling clients|Person pruning a plant representing marketing's role in culling clients

Marketing’s Role in Culling Clients

By Tammy Farrell / April 5, 2022

Like many businesses these days, accounting and advisory firms are facing staffing challenges, shrinking capacity, and struggling morale. Becca Johns, director of practice growth at Rea & Associates, Inc. in Dublin, Ohio, said in the December 2021 AAM Business Development Roundtable, that reducing — rather than increasing — the number…

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.