Posts By
Sunny Ricks

Sunny Ricks, Director of Marketing Communications, Warren Averett. Contact at sunny.ricks@warrenaverett.com Sunny Ricks works with Warren Averett’s client service teams and niche marketers to enhance the firm’s brand, visibility and audience communication experience. Within Warren Averett’s Marketing efforts, Sunny leads the firm’s Marketing Communications team, which functions as an internal agency advising stakeholders and other marketers on topics like branding, media relations, advertising, publicity, websites, content, social media and collateral, as well as office-based and firm-wide internal initiatives. Sunny’s ultimate objective is to communicate Warren Averett’s expertise, build the Firm’s audience and generate new client relationships. Before starting at Warren Averett 15 years ago, Sunny worked at The Zimmerman Agency, leading media relations, promotions, and publicity for clients such as Diners Club, the Don CeSar Beach Resort & Spa and Florida's Emerald Coast.

image of a wooden figure model going up blocks as if they are stairs - building and embracing a growth culture|image of a wooden figure model going up blocks as if they are stairs - building and embracing a growth culture

Building and Embracing a Growth Culture: How Do You Do It?

By Sunny Ricks / October 4, 2022

At a recent AAM! High Webinar, “Building a Growth Culture Where Everyone Contributes?”, Ty Hendrickson, CPA, Consultant and Training Director, discussed the importance of facilitating a growth culture. Building a culture of growth is something that can help firms stay competitive, grow and gain new business. But how do you…

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A photo of a flower growing through a crack in concrete|A photo of a flower growing through a crack in concrete

Adapting Strategy in the Face of Disruption

By Sunny Ricks / September 8, 2022

Sarah Cirelli, CMO of Grassi Advisors & Accountants, recently presented an AAM! High webinar called, “All Shook Up: Tips for Adapting Strategy in the Face of Disruption.” It was an insightful presentation of marketing strategies for accounting firms with real world examples. If you’re a member, you can access the…

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Building a revenue growth engine - image of coins stacked next to a lightbulb with coins in it|Building a revenue growth engine - image of coins stacked next to a lightbulb with coins in it

Building a Revenue Growth Engine

By Sunny Ricks / February 8, 2022

How to build a revenue growth engine and get the right customers for your firm now At a time when positive differentiation of core services is becoming more challenging, competition is increasing, and economic conditions are placing downward pressure on fees, consumers are expecting more. Chris Smith from Empellor CRM…

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How to Get Firm Buy-In Marketing in the Digital Age|How to Get Firm Buy-In Marketing in the Digital Age

Getting Firm Buy-In to Support the Changing Role of Marketing in the Digital Age

By Sunny Ricks / December 28, 2021

The marketing teams in professional service firms are in the middle of a seismic transformation! The digital revolution is ushering in the changing role of marketing trends and functions. What was oftentimes more of a sales support role for the partners, making sure they have visually appealing website and collateral,…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.