Posts By
Stephanie Chapa
Stephanie Chapa is the Director of Marketing at Wiebe Hinton Hambalek, LLP.
Mitch Reno, Hall of Fame marketer and Principal at Rehmann, is legally blind. He gave an inspirational presentation about his journey at the Accounting Marketing Summit in which he put out a call to action: own the human experience (HX). His diagnosis created many challenges in his life and career…
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Adding custom functionality to a website may be intimidating for marketers who haven’t developed or managed a website before. In fact, customization projects can either be easier or far more complex than anticipated—often dictated by the specificity of the desired outcome. WordPress sites most commonly use what are called “plugins”…
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If you’re new to the accounting marketing industry or joined a new firm not long before the COVID-19 pandemic, you’re likely experiencing a cultural learning curve. It’s important for marketers to add value, show commitment, and work smoothly with the CPAs by being sensitive to their many deadlines and client…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
What a Business Development Executive Does
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.