Posts By
Stephanie Chapa

Stephanie Chapa is the Director of Marketing at Wiebe Hinton Hambalek, LLP.

Man painting grey wall

Accounting Marketers Gain Valuable Lessons From Mitch Reno

By Stephanie Chapa / August 5, 2021

Mitch Reno, Hall of Fame marketer and Principal at Rehmann, is legally blind. He gave an inspirational presentation about his journey at the Accounting Marketing Summit in which he put out a call to action: own the human experience (HX). His diagnosis created many challenges in his life and career…

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Mobile device on desk accessing WordPress Plugins|Mobile device on desk accessing WordPress Plugins

WordPress Plugins to Optimize Your Website

By Stephanie Chapa / April 15, 2021

Adding custom functionality to a website may be intimidating for marketers who haven’t developed or managed a website before. In fact, customization projects can either be easier or far more complex than anticipated—often dictated by the specificity of the desired outcome. WordPress sites most commonly use what are called “plugins”…

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Woman Reviewing Remote Working Tips for New Accounting Marketers on her Computer|Kristen Lewis - business development accountants|Tips for new accounting marketers in a remote environment

Remote Working Tips for New Accounting Marketers

By Stephanie Chapa / September 10, 2020

If you’re new to the accounting marketing industry or joined a new firm not long before the COVID-19 pandemic, you’re likely experiencing a cultural learning curve. It’s important for marketers to add value, show commitment, and work smoothly with the CPAs by being sensitive to their many deadlines and client…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.