Posts By
Scott Dine

Scott Dine is Partner + Technical Director at Catalyst Group Marketing, a marketing agency for professional service firms. Scott has been a small-medium business advocate for over 20 years and has worked in a variety of roles as an entrepreneur, business developer, project manager and website developer. Additionally, Scott is actively involved in AAM as Chair of the AAMplify! Podcast Committee and as a member of the Website Committee.

DGPR Compliance AAMplify! Podcast Cover Photo

GDPR Data Compliance

By Scott Dine / February 6, 2020

Beth Nelson, Marketing Communications Coordinator at Barnes Dennig and Robert Ramsay, Director/Owner at Barnes Dennig discuss GDPR and where GDPR compliance stands today in this episode of AAMplify! podcast. Robert leads Barnes Dennig’s Risk Management practice, offering Service Organization Controls (SOC) and data security services. He has performed technology consulting…

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Blockchain Technology for Accounting Firms AAMplify! podcast.

What is Blockchain Technology and Why Should Accounting Firms Should?

By Scott Dine / October 16, 2019

What if I told you… blockchain technology is likely impacting your clients today, in one way or another? I recently interviewed Amanda Wilkie, PMP Consultant at Booker Consulting. Amanda is a recognized expert in the industry and regularly writes and speaks on the topic of blockchain technology. We started out…

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CPA Marketing Business Development

When Your Role is Marketing AND Business Development

By Scott Dine / December 5, 2018

Marketing and business development activities work hand-in-hand and in this episode, I had the privilege of speaking with Nicole Sterling, Director of Marketing and Communications at RSW Accounting + Consulting in Montréal (Québec) on the topic. Sterling was 2017’s AAM Volunteer of the Year and is a current AAM Board…

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AAM Summit 2018 - CPA Firm Marketing

Exploring Marketing Technology Stacks

By Scott Dine / September 26, 2018

Marketing Technology Stacks Defined Through Marketing Technology Stacks, marketers group sets of technologies that help leverage and improve their marketing activities. The technologies are intended to take difficult or repetitive tasks and simplify them or save time. Some of these technologies include a CMS (Content Management System), Email, SEM (Search…

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AAM Summit 2018 - CPA Firm Marketing

Capturing Creativity by Conducting Focus Groups

By Scott Dine / July 24, 2018

By Scott Dine A wise woman once said that two heads are better than one so you can imagine the possibilities of 12 heads! That is exactly what Kacey Jones of Hinton Burdick proposed in her presentation on building an innovation culture by capturing creativity via focus groups at the…

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Marketing Technology - CPA Firm Business Development

Building Your Marketing Technology Stack

By Scott Dine / August 4, 2017

By Scott Dine Are you familiar with the term marketing technology stack?  If not, you might be surprised to know you may already be using one. The term refers to a group of technologies that marketers leverage to execute, analyze and improve marketing initiatives. In a recent AAMplify! podcast episode…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.