Posts By
Sarah Doctor

Sarah Doctor is a Regional Marketing Manager at Prager Metis CPAs.

Person analyzing marketing data on whiteboard

Our New Role: Marketing Data Scientists

By Sarah Doctor / December 27, 2019

The Importance of Why When I first started my career in accounting marketing, I envisioned a life spent planning client-facing events, writing compelling content, and designing eye-catching creative ads. These were the cornerstones of the skillset a successful marketer should possess, right? But, as I began to develop my understanding…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.