Posts By
Sarah Armand

Sarah Armand is a Marketing Specialist at Johnson Lambert LLP. Her primary focus is in business development for the firm’s three niches: insurance, nonprofits, and employee benefit plans. She currently serves on the Board of the AAM Chicago Chapter and is a member of the AAM-MAA Conference Subcommittee. Sarah graduated with a bachelor’s degree in Psychology and Public & Nonprofit Administration from Grand Valley State University.

AAM Summit 2018 - CPA Firm Marketing

Subtly Selling Services: Thinking Fresh with Behavioral Economics

By Sarah Armand / August 7, 2018

As a psychology major turned marketer, I was excited to attend B(E)2B: Applying Behavioral Economics to Business to Business, led by Paul Kaiser, Marketing Manager at EKS&H. Despite this being the last session of the day, it stuck out in my mind as one of the most interesting. “The best…

Read More

Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

Subscribe to our blog

* indicates required

This field is required.

Featured: Season 2 Episode 1

Strategic Planning for the Future, Observations, and Advice

with Dan Hood, Accounting Today

The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today