Posts By
Rebecca Robson

Becca is a freelance content creator, strategist and technical copywriter. She specializes in creating content that strengthens reader relationships and brand awareness for accounting firms, non-profits and small businesses. Contact Becca at

Accounting Firm Innovation

The Surprising Findings of the 2018 Career and Compensation Survey

By Rebecca Robson / January 16, 2019

Eileen Monesson, PRCounts, llc I started my career in accounting marketing in 1999. Although I expected to be welcomed as a member of the management team at my firm, in reality I was no more than a glorified administrative assistant with the marketing director title. Despite being considered a “manager,”…

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Marketing Budgets - CPA Firm Marketing

Budgeting for Success

By Rebecca Robson / January 4, 2017

If your firm is blessed with an ever-flowing supply of cash, then maybe you don’t need to worry too much about your marketing budget. For the other 90%, the challenge essentially boils down to a continuous tug of war between idealism and reality. When it comes to the approval process,…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.