Posts By
Rebecca Robson
Becca is a freelance content creator, strategist and technical copywriter. She specializes in creating content that strengthens reader relationships and brand awareness for accounting firms, non-profits and small businesses. Contact Becca at becca@inkcraftcontent.com.
Eileen Monesson, PRCounts, llc I started my career in accounting marketing in 1999. Although I expected to be welcomed as a member of the management team at my firm, in reality I was no more than a glorified administrative assistant with the marketing director title. Despite being considered a “manager,”…
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If your firm is blessed with an ever-flowing supply of cash, then maybe you don’t need to worry too much about your marketing budget. For the other 90%, the challenge essentially boils down to a continuous tug of war between idealism and reality. When it comes to the approval process,…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.