Posts By
Rhonda Clark

October 2022: Recruiting

By Rhonda Clark / October 20, 2022

Beginner’s Guide: We have all heard about the “Great Resignation” and how the talent pool for the accounting profession is dwindling. If you are new to marketing for accounting, you are likely wondering what the reality of the current accounting profession landscape is and how you can contribute to the…

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AAM Virtual Conference Addresses M&A Frenzy Impacts

By Rhonda Clark / October 3, 2022

Lexington, KY, October 3, 2022 – The Association for Accounting Marketing (AAM) has announced it will host its third annual virtual conference, Emerge, on November 4, 2022. The theme of this year’s conference is “growth through realignment,” and it will address the current merger and acquisition frenzy impacting the profession.…

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September 2022: Marketing Strategy for 2023

By Rhonda Clark / September 20, 2022

Beginner’s Guide: Does your firm have a marketing strategy in place today, or are you finding yourself starting from ground zero and unsure where to begin? This article will discuss what makes up a marketing strategy, why you need one, and how to get started on your 2023 planning today.…

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Meet a Member: Taylor Bartosiewicz

By Rhonda Clark / September 16, 2022

Taylor Bartosiewicz is a marketing associate at Yeo & Yeo in Saginaw, Michigan. Taylor’s firm has 250 employees across nine offices in Michigan. Watch or read this month’s Meet a Member to learn more about what Taylor is currently working on at her firm and what she is planning for…

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Meet a Member: Sarah Stage

By Rhonda Clark / August 16, 2022

Sarah Stage Name: Sarah Stage Title: Director of Marketing Years of Experience: 15 College Name & Degree(s): Baldwin Wallace University, Bachelor of Music Firm Name: Insero & Co. CPAs, LLP Firm City & State: Rochester, NY Firm Size: 150 employees Email Address: [email protected] Professional Memberships: AAM Community Involvement: Marketing Committee…

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Meet a Member: Allison Schlegelmilch

By Rhonda Clark / August 16, 2022

Allison Schlegelmilch Name: Allison Schlegelmilch Title: Director of Marketing Years of Experience: 10 in the professional services industry; 22 years total in marketing College Name & Degree(s):Indiana University of PA, B.A., journalism with a concentration in public relations Firm Name: RKL LLP Firm City & State: Pennsylvania and beyond (we…

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Meet a Member: Brian Swanson

By Rhonda Clark / August 16, 2022

Brian Swanson Name: Brian Swanson Title: Chief SEO Strategist Years of Experience: 21 years College Name & Degree(s): Master of Business Administration – Finance, Benedictine University. Firm Name: FlashPoint Digital Firm City & State: West Covina, CA Firm Size: Five people Email Address: [email protected] Professional Memberships: American Marketing Association Twitter…

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Meet a Member: Alice Grey Harrison

By Rhonda Clark / August 16, 2022

Alice Grey Harrison Name: Alice Grey Harrison, APR Title: SVP Strategic Communications Years of Experience: 24 years College Name & Degree(s): University of the South — B.A., Philosophy Firm Name: DHG Firm City & State: Charlotte, NC Firm Size: 2,200+ people Firm Revenue: $500M Email Address: [email protected] Professional Memberships: AAM,…

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Meet a Member: Jessica Hekmatjah

By Rhonda Clark / August 16, 2022

Jessica Hekmatjah Name: Jessica Hekmatjah Title: Chief Marketing Officer Years of Experience: 15 years College Name & Degree(s): B.A., Magna Cum Laude, Mass Communication Studies – University of California, Los Angeles Firm Name: BPM LLP Firm City & State: San Francisco, CA Firm Size: 900+ Email Address: [email protected] Professional Memberships:…

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Meet a Member: Jolene Colant

By Rhonda Clark / August 16, 2022

ABOUT JOLENE • Name: Jolene Colant • Title: Director of Marketing • Firm Name: Hall, Kistler & Company LLP • Firm City & State: Canton, Ohio • Firm Size: 28 • Years of Experience: 20+ • College & Degree: University of Akron, BA Mass Media Communications • Email Address: [email protected]

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.