Posts By
Raissa Evans

As Chief Strategist of Running Reload, Raissa works with accounting industry leaders and overwhelmed marketing teams on strategies to reach growth goals. She is a former marketer of the year and AAM treasurer, and can be reached at [email protected] or (713) 416-3215.

Content Currency - Accounting FIRM SEO

Getting More from Your Referrals

By Raissa Evans / July 11, 2018

Virtual Campfire – Just the Gist! By Raissa Evans   Referrals drive a significant amount of new revenue in CPA firms, and they were the topic of discussion on AAM’s latest Virtual Campfire. Attendees talked about their importance to the firm’s sales pipelines, how these relationships are built and managed,…

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CPA Firm Business Development

Email Marketing Virtual Campfire – Just the Gist!

By Raissa Evans / November 15, 2017

Virtual Campfires are an AAM member benefit where we jump on a video chat each month to share information, best practices and challenges surrounding a topic. Intended to simulate the learning we get when we have the opportunity to be face to face (such as the upcoming Winning is Everything),…

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Innovation Driving Success - CPA Firm Marketing

7 Ways Technology Will Boost Your Productivity

By Raissa Evans / July 21, 2017

It’s 3:00 p.m. on Friday, and you’re in the final struggling moments of a busy week—that time to decide when you’ve been productive enough to turn your brain on idle and enjoy the weekend. You chat up colleagues while dropping off reports for partners to read Monday morning and return…

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CPA Firm Business Development

Our Favorite Productivity Apps

By Raissa Evans / April 19, 2017

Raissa Evans | April 19, 2017 This week AAM members got together to discuss productivity apps. The right tool for the job – we’ve all found at least one. The right discovery feels life-saving, sanity saving, not another thing to do or learn. We asked participants to join in and exchange…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.