Posts By
Raissa Evans
As Chief Strategist of Running Reload, Raissa works with accounting industry leaders and overwhelmed marketing teams on strategies to reach growth goals. She is a former marketer of the year and AAM treasurer, and can be reached at raissa@runningreload.com or (713) 416-3215.
Virtual Campfire – Just the Gist! By Raissa Evans Referrals drive a significant amount of new revenue in CPA firms, and they were the topic of discussion on AAM’s latest Virtual Campfire. Attendees talked about their importance to the firm’s sales pipelines, how these relationships are built and managed,…
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Virtual Campfires are an AAM member benefit where we jump on a video chat each month to share information, best practices and challenges surrounding a topic. Intended to simulate the learning we get when we have the opportunity to be face to face (such as the upcoming Winning is Everything),…
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It’s 3:00 p.m. on Friday, and you’re in the final struggling moments of a busy week—that time to decide when you’ve been productive enough to turn your brain on idle and enjoy the weekend. You chat up colleagues while dropping off reports for partners to read Monday morning and return…
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Raissa Evans | April 19, 2017 This week AAM members got together to discuss productivity apps. The right tool for the job – we’ve all found at least one. The right discovery feels life-saving, sanity saving, not another thing to do or learn. We asked participants to join in and exchange…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.