As the marketing manager at AAFCPAs, Patrick Huegel focuses on inbound marketing including attracting new traffic, conversions and lead nurturing. He’s a member of AAM’s podcast committee where he interviews subject matter experts on diverse topics
Why are accounting firm business development KPIs so important? “If you are a 100% dedicated business developer, the most important thing you should be measuring is revenue.” Jason discusses the importance of activity-based KPIs, and his top performance indicators for Business Developers in the podcast, but warns to be wary…Read More
Patrick Huegel, AAFCPAs Accounting marketing spending has been inching up the last two years, from an average of just under 4 percent up to 4.6 percent as the marketing of accounting services continues to get more competitive, especially among high growth firms. In this AAMplify podcast, Lee Fredericksen, Ph.D.,…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.