Nicole is the Director of Marketing & Communications for RSW Accounting + Consulting in Montréal, Quebec Canada. As a marketing professional with international marketing experience, she has knowledge in private, corporate, agency, non-profit, and association settings. Nicole has assisted companies and associations with marketing, communications, and business development activities for over 25 years. Nicole is currently responsible for the marketing operations, creation & development of relationships and opportunities with both clients and prospects, promoting and maintaining a firm-wide marketing culture, and managing & implementing market activities to develop the image of RSW & ROCG Montreal. She works directly with all of the firm’s niches to achieve the goals of the firm's long-term vision. Nicole has been an active Board member and volunteer in the Association for Accounting Marketing (AAM) for many years. She has served as a chair of the website, a member of AAM’s Technology, Partnership, and content taskforce. Nicole was named AAM’s 2017 Volunteer of the Year.
For months now, COVID-19 has impacted businesses around the world with no definite end in sight. Businesses are closing, and firms are losing clients and revenue. Your firm may be considering downsizing or furloughing staff. You may be watching some of your best employees struggle to make the switch to…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.