Posts By
Navah Hopkins

Navah Hopkins is part of the Customer Success and Thought Leadership team at WordStream, with a passion for innovation, and all things data. When she’s not working on PPC, she blogs about her favorite trends in online marketing, innovation, and finance, with the end goal of making complex concepts accessible to all. Navah can be reached at [email protected].

Accounting Innovation - Accounting Marketing

The Power of Pay Per Click in Finance

By Navah Hopkins / August 24, 2017

We live in a world of the informed consumer – one who spends at least 75% of their time online (Pew), and assumes the burden of research, rather than allowing brands to own the education and subsequent conversion process. Add to this a growing market penetration of mobile devices (65%…

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