Mary Yanocha, is the Chief Marketing Officer of Global Tax Management, Inc. Mary is a strategic marketing executive with a successful track record leading the execution of marketing strategies designed to increase the visibility and awareness of products, services, and overall brand presence to external audiences.
Cheryl Foster, director of practice growth for St. Louis-based Brown Smith Wallace, leads the firm’s integrated marketing and business development function, in addition to being an active committee member of the firm’s Diversity and Inclusion (D&I) program. She also serves as co-chair of the Association for Accounting Marketing’s recently formed…Read More
The Association for Accounting Marketing’s Growth Strategies magazine sat down with the CEO of Koltin Consulting Group and co-author of CPA Firm Merger Strategies That Work, Allan Koltin. Allan is recognized as one of the top M&A consultants in the accounting industry. As one of the first to be inducted…Read More
Firms are shifting. Future growth depends on attracting talent, staying relevant and differentiating from the competition. As a result the role of an accounting marketer is continually evolving. Growth-minded firms are focused on some combination of expanding service lines and/or geographic footprints, providing broader services to their client bases, pursuing…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.