Posts By
Mary Yanocha

Mary Yanocha, is the Chief Marketing Officer of Global Tax Management, Inc. Mary is a strategic marketing executive with a successful track record leading the execution of marketing strategies designed to increase the visibility and awareness of products, services, and overall brand presence to external audiences.

Q&A With Cheryl Foster on DEI Initiatives Headshot|Q&A With Cheryl Foster on DEI Initiatives Headshot

Q&A With Cheryl Foster on DEI Initiatives

By Mary Yanocha / March 16, 2021

Cheryl Foster, director of practice growth for St. Louis-based Brown Smith Wallace, leads the firm’s integrated marketing and business development function, in addition to being an active committee member of the firm’s Diversity and Inclusion (D&I) program. She also serves as co-chair of the Association for Accounting Marketing’s recently formed…

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M&A Letters on a Table Showing Accounting Marketers Role in the M&A Process|M&A Letters on a Table Showing Accounting Marketers Role in the M&A Process

Accounting Marketers Role in M&A Process – A Marketing Consultant’s Insights

By Mary Yanocha / October 15, 2020

The Association for Accounting Marketing’s Growth Strategies magazine sat down with the CEO of Koltin Consulting Group and co-author of CPA Firm Merger Strategies That Work, Allan Koltin. Allan is recognized as one of the top M&A consultants in the accounting industry. As one of the first to be inducted…

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evolving-role-accounting-marketer

The Evolving Role of the Accounting Marketer

By Mary Yanocha / December 17, 2019

Firms are shifting. Future growth depends on attracting talent, staying relevant and differentiating from the competition. As a result the role of an accounting marketer is continually evolving. Growth-minded firms are focused on some combination of expanding service lines and/or geographic footprints, providing broader services to their client bases, pursuing…

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.