Posts By
Mary Yanocha

Mary Yanocha, is the Chief Marketing Officer of Global Tax Management, Inc. Mary is a strategic marketing executive with a successful track record leading the execution of marketing strategies designed to increase the visibility and awareness of products, services, and overall brand presence to external audiences.

Q&A With Cheryl Foster on DEI Initiatives Headshot|Q&A With Cheryl Foster on DEI Initiatives Headshot

Q&A With Cheryl Foster on DEI Initiatives

By Mary Yanocha / March 16, 2021

Cheryl Foster, director of practice growth for St. Louis-based Brown Smith Wallace, leads the firm’s integrated marketing and business development function, in addition to being an active committee member of the firm’s Diversity and Inclusion (D&I) program. She also serves as co-chair of the Association for Accounting Marketing’s recently formed…

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M&A Letters on a Table Showing Accounting Marketers Role in the M&A Process|M&A Letters on a Table Showing Accounting Marketers Role in the M&A Process

Accounting Marketers Role in M&A Process – A Marketing Consultant’s Insights

By Mary Yanocha / October 15, 2020

The Association for Accounting Marketing’s Growth Strategies magazine sat down with the CEO of Koltin Consulting Group and co-author of CPA Firm Merger Strategies That Work, Allan Koltin. Allan is recognized as one of the top M&A consultants in the accounting industry. As one of the first to be inducted…

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The Evolving Role of the Accounting Marketer

By Mary Yanocha / December 17, 2019

Firms are shifting. Future growth depends on attracting talent, staying relevant and differentiating from the competition. As a result the role of an accounting marketer is continually evolving. Growth-minded firms are focused on some combination of expanding service lines and/or geographic footprints, providing broader services to their client bases, pursuing…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.