Posts By
Marsha Leest

Marsha Leest is the president of Marsha Leest Consulting where she uses her experience as a published author, editor and inhouse marketing director to help firms with ghostwriting and implementing strategic communication strategies that fuel growth. A member of the Accounting Marketing Hall of Fame, Marsha can be reached at 845.369.3224 or [email protected].

Engagement Pricing - CPA Firm Marketing

Pricing an Engagement

By Marsha Leest / December 28, 2016

The synergy between partners, marketing and BD can be powerful. It is playing out in some unexpected ways as the roles of marketing and business development (BD) continue to evolve, particularly in firms that think in terms of long-range planning. In many of these firms, marketing and BD are included…

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.