Marsha Leest is the president of Marsha Leest Consulting where she uses her experience as a published author, editor and inhouse marketing director to help firms with ghostwriting and implementing strategic communication strategies that fuel growth. A member of the Accounting Marketing Hall of Fame, Marsha can be reached at 845.369.3224 or [email protected].
The synergy between partners, marketing and BD can be powerful. It is playing out in some unexpected ways as the roles of marketing and business development (BD) continue to evolve, particularly in firms that think in terms of long-range planning. In many of these firms, marketing and BD are included…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.