Posts By
Marsha Leest
Marsha Leest is the president of Marsha Leest Consulting where she uses her experience as a published author, editor and inhouse marketing director to help firms with ghostwriting and implementing strategic communication strategies that fuel growth. A member of the Accounting Marketing Hall of Fame, Marsha can be reached at 845.369.3224 or mleest@leestconsulting.com.
The synergy between partners, marketing and BD can be powerful. It is playing out in some unexpected ways as the roles of marketing and business development (BD) continue to evolve, particularly in firms that think in terms of long-range planning. In many of these firms, marketing and BD are included…
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Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.