Posts By
Lynn Olanoff

Lynn Olanoff is the marketing communications specialist at Concannon Miller, a CPA and business advisory firm in Bethlehem, Pa. and St. Petersburg, Fl. She has worked in accounting marketing since September 2015 and was previously a newspaper reporter for 13 years.

CRM Options for Smaller Accounting Firms to Consider

By Lynn Olanoff / November 1, 2022

Customer Relationship Management – or CRM – can be a lot to manage no matter the size of your accounting firm. So if you’re among the smaller accounting firms, CRM might seem especially intimidating. But it doesn’t have to be. There are some upsides to CRM for smaller accounting firms,…

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Man brainstorming marketing tasks on his computer

What is CPA Marketing and How Your Accounting Firm Benefits

By Lynn Olanoff / September 13, 2022

Sponsored post by Pitchly Less than 50 years ago, CPA marketing wasn’t even a thing. It’s hard to imagine not being able to promote your CPA firm today. However, advertising wasn’t allowed in the accounting industry until 1977 when a Supreme Court decision about professional service firms made it legal.…

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Ways Marketing Can Help with Recruiting and Retention

Ways Marketing Can Help with Recruiting and Retention

By Lynn Olanoff / June 7, 2022

Accounting marketers aren’t going to start interviewing tax manager candidates (though that could be fun) but many have taken a larger role recently in some of the HR functions at their firms. So who does what? Certainly most marketers don’t have the skillset to interview, hire or onboard new employees,…

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.