Posts By
Lesley Hatfield

Lesley Hatfield is the Marketing Director at CS&L CPAs in Florida. She possesses 15 years of experience in managing the growth of public accounting firms in the Tampa Bay region. A member of the Association for Accounting Marketing since 2008, she currently serves as the Executive Editor of AAM's Growth Strategies. You can contact Lesley at or 813.490.4490.

CPA Firm Business Development|CPA Firm Marketing Plan|business development accountants|Bill Reen - Succession Planning|Jim Boomer - CPA Firm Marketing Plan|Jennifer Wilson - CPA Firm Marketing

The Accounting Marketers’ Role in Succession Planning

By Lesley Hatfield / September 1, 2017

Five of the public accounting industry’s top experts, as featured in the summer 2017 issue of AAM’s Growth Strategies, share their viewpoints regarding the marketer’s impact on firm succession planning.   Art Kuesel | President, Kuesel Consulting, Inc. In my experience, building the bench of future partners is the best…

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Featured: Season 2 Episode 1

Strategic Planning for the Future, Observations, and Advice

with Dan Hood, Accounting Today

The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today