Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, the leading branding and marketing firm for the professional services. Hinge conducts groundbreaking research into high-growth firms and offers a complete suite of services for firms that want to become more visible and grow.
A business can learn a lot by looking at its peers. My firm’s research division, the Hinge Research Institute, recently collaborated with the Association for Accounting Marketing (AAM) to conduct a benchmarking study exploring firms’ marketing budgets and organic growth. In this post, I want to share some of the…Read More
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Strategic Planning for the Future, Observations, and Advice
with Dan Hood, Accounting Today
The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today