Laurie Holt, marketing director for HHM CPAs’ Memphis office, was the interviewer for this episode. She is responsible for leading the strategic marketing initiatives that help drive firm growth. In addition to driving the firm’s marketing initiatives, Laurie aids staff in setting their own personal marketing goals and helps them develop or improve the skills needed to do so.
By: Laurie Holt, HHM CPAs Why would marketing play a role in employee engagement and retention… and why would they even have an opinion? Product development is a traditional marketing function. Since you can’t separate the professional from the service in accounting, marketers are truly selling the firm’s professionals.…Read More
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Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.