Posts By
Laura Metz
Laura Metz is a marketing professional with over ten years' experience in the professional services industry, working with accounting firms for the past eight. She is currently a manager providing demand generation support for the Armanino tax team. Laura is an active member of the Association for Accounting Marketing, serving on the Board of Directors and previously as the Strategic Communications Committee Chair.
Breaking Down and Breaking Through: Bringing Clients into the Story Our job as marketers is to tell a story. While there aren’t many accounting stories that begin with “Once upon a time…” that doesn’t make them any less exciting or impactful. That is, until the technical jargon enters the scene.…
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What a Business Development Executive Does
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.