Laura Metz is a marketing professional with over ten years' experience in the professional services industry, working with accounting firms for the past eight. She is currently a manager providing demand generation support for the Armanino tax team. Laura is an active member of the Association for Accounting Marketing, serving on the Board of Directors and previously as the Strategic Communications Committee Chair.
Breaking Down and Breaking Through: Bringing Clients into the Story Our job as marketers is to tell a story. While there aren’t many accounting stories that begin with “Once upon a time…” that doesn’t make them any less exciting or impactful. That is, until the technical jargon enters the scene.…Read More
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Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.