Posts By
Kurt Steigerwald

Kurt Steigerwald is a Vice President with MarketVision Research, a large primary research firm with offices throughout the US and in Dubai and London. Kurt designs and executes research projects for a number of accounts ranging in size from large corporations to start-up entities. His broad base of experience includes serving as Managing Director of a mid-sized research organization and Ohio Practice Marketing Director with a multi-national accounting and consulting firm. Kurt has an MBA with a marketing concentration from The Cleveland State University, where he also completed his undergraduate studies.

CPA Firm Business Development

Uncover Client Needs with Qualitative Research

By Kurt Steigerwald / May 16, 2018

 Kurt Steigerwald    In the early 1990s, I served as the Ohio practice marketing director at one of the largest accounting firms in the world. At that time, research involved asking the firm’s librarian to run a D&B list of companies in the market. Reading business publications, gathering word of…

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