Kat Kocurek is the Vice President of Marketing at ClearlyRated, a leading provider of client satisfaction surveys and service quality research for professional service providers. Kat leads ClearlyRated’s growth strategy and market research team and conducts ClearlyRated’s annual Accounting Industry Benchmark Study to uncover the most pressing issues and opportunities faced by accounting firm leaders and marketers. The data her team uncovers details modern buyer behavior and client preferences, along with opportunities for accounting firms to differentiate and credibly boost firm reputation on service quality and the remarkable client experience.
This is a sponsored post by ClearlyRated. The economic disruption and uncertainty caused by COVID-19 has created a new layer of complexity for accounting firm marketers and business development professionals. Buyers across all industries are demonstrating heightened aversion to risk. At the same time, your team’s capacity to build trust…Read More
ClearlyRated’s latest accounting buyer research reveals an unsurprising truth about the journey of purchasing services in the accounting industry: Buyers want to know what they can and should expect to experience when working with your firm. Beyond high-quality work that is good value (table stakes concepts that are expected and…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.