Posts By
Kat Kocurek

Kat Kocurek is the Vice President of Marketing at ClearlyRated, a leading provider of client satisfaction surveys and service quality research for professional service providers. Kat leads ClearlyRated’s growth strategy and market research team and conducts ClearlyRated’s annual Accounting Industry Benchmark Study to uncover the most pressing issues and opportunities faced by accounting firm leaders and marketers. The data her team uncovers details modern buyer behavior and client preferences, along with opportunities for accounting firms to differentiate and credibly boost firm reputation on service quality and the remarkable client experience.

Why Accounting Firms are Investing in Online Reputation|Graphic Showing factors that contribute to Social Proof and Prospect Reassurance|CPA FIrm Buyer Behavior Graphic|Why Accounting Firms are Investing in Online Reputation

Online Ratings and COVID-19: Why Accounting Firms are Investing in Online Reputation

By Kat Kocurek / October 8, 2020

This is a sponsored post by ClearlyRated. The economic disruption and uncertainty caused by COVID-19 has created a new layer of complexity for accounting firm marketers and business development professionals. Buyers across all industries are demonstrating heightened aversion to risk. At the same time, your team’s capacity to build trust…

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Engagement Pricing - CPA Firm Marketing

Leveraging Firm Growth with The Accounting Buyer Journey

By Kat Kocurek / May 31, 2019

ClearlyRated’s latest accounting buyer research reveals an unsurprising truth about the journey of purchasing services in the accounting industry: Buyers want to know what they can and should expect to experience when working with your firm. Beyond high-quality work that is good value (table stakes concepts that are expected and…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.