Posts By
Jessica James

Jessica is the marketing manager for WebsterRogers LLP in Florence, South Carolina. She provides strategic advice on the firm's overall marketing strategy and oversees events, PR, research, social media and business development activities for the firm's nine officers. She's a member of the AAM podcast committee and interviewed McIntosh for this episode of AAMplify!

AAMplify! S3:E3 - Accounting Firm Growth

How to be a Future Ready Firm

By Jessica James / June 5, 2018

By Jessica James   The accounting industry is constantly evolving, and leaders are being faced with both new and ongoing challenges. In this evolution, firms are having to adapt more rapidly than ever before just to remain relevant. Jody Padar, otherwise known as The Radical CPA, from New Vision CPA…

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Accounting Innovation - Accounting Marketing

How to Use LinkedIn to Generate Leads

By Jessica James / November 29, 2017

LinkedIn is much more than just a social media platform; it’s a strategic outlet for professional development and growth. One of the most effective uses of LinkedIn is as a lead generation tool. This is done first and foremost by building a professional brand establishing yourself as a thought leader.…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.