Posts By
Jessica Hekmatja

Jessica Hekmatja is the director of marketing and corporate development at BPM LLP.

Illustration of Accounting Marketer Creating Packaged Service Offerings as Part of "New Normal"

‘New Normal’ Accelerates Packaged Service Offerings as Firms and Clients Address Multiple Needs

By Jessica Hekmatja / October 13, 2020

The concepts of packaged service offerings and value pricing are not new to the accounting profession. Yet, many firms have remained unconvinced or unsure of how to successfully launch these strategies. Until COVID-19, that is. The pandemic has compelled many firms to accelerate the adoption of packaged service offerings and…

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Illustration of Multiple Hands Putting Together Puzzel Pieces Representing the M&A Trend of Accounting Firms|Illustration of Multiple Hands Putting Together Puzzel Pieces Representing the M&A Trend of Accounting Firms

Is the M&A Trend Right for Your Firm?

By Jessica Hekmatja / August 11, 2020

What would it be like to create a firm sought after by competitors, clients, peers, and even industries outside of the accounting profession? A firm that is nationally recognized for its ability to innovate and go above and beyond for its clients and its workforce? Great firms are constantly exploring…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.

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