Jessica Hekmatja is the director of marketing and corporate development at BPM LLP.
The concepts of packaged service offerings and value pricing are not new to the accounting profession. Yet, many firms have remained unconvinced or unsure of how to successfully launch these strategies. Until COVID-19, that is. The pandemic has compelled many firms to accelerate the adoption of packaged service offerings and…Read More
What would it be like to create a firm sought after by competitors, clients, peers, and even industries outside of the accounting profession? A firm that is nationally recognized for its ability to innovate and go above and beyond for its clients and its workforce? Great firms are constantly exploring…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.