Posts By
Jennifer Cantero

Jennifer Cantero brings more than 20 years of business and marketing experience to her role as Director of Marketing and Sustainability at Sensiba San Filippo. She is SSF’s B Corp champion, who led the firm’s B Corporation certification process, resulting in SSF becoming the first California accounting firm certified as a B Corporation. Today, Jennifer leads SSF’s B Corp Practice assisting clients with their B Corp certification journeys and sustainability stories.

Webinar Checklist|||Employee Events in a COVID World

Webinar Checklist

By Jennifer Cantero / January 14, 2021

Many of us held webinars before the pandemic hit. However, with the cancellation of live events and conferences, webinars have taken center stage in our outreach strategies. This has made many of us re-evaluate our webinar processes and look for ways to “up our game” in an effort to engage…

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office table where a marketer helps develop strategies for marketer survival

The Marketer’s Survival — Your Strategy for Going Forward

By Jennifer Cantero / April 8, 2020

We have all been in crisis mode over the last few weeks. Dealing with working remotely, having kids underfoot, going crazy with the COVID announcements, tax extension announcements, relief-package-this, and CARES-Act-that. We’ve been cranking out communications both internally and externally as fast as our faded manicured fingers can type. The…

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B Corps

B Corps — The New 21st Century Economy

By Jennifer Cantero / June 21, 2019

In the 21st century, we are on the verge of a great shift — from Capitalism 1.0 to Capitalism 2.0. In traditional shareholder capitalism, the company exclusively maximizes shareholder value. In the Capitalism 2.0 model, stakeholder capitalism will create social and shareholder value simultaneously. It is a movement where companies…

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Blockchain and accounting -

Blockchain and Accounting – The Basics

By Jennifer Cantero / June 12, 2019

Blockchain and accounting – what do we need to know now? Blockchain is going to be one of the most significant technological advances of our lifetime. It is also one of the most difficult technologies of our lifetime to explain. If you have listened to people explain blockchain several times…

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accounting firm innovation

Celebrating a Life

By Jennifer Cantero / February 20, 2019

On Monday, October 8th, my managing partner and I received a frantic text that would change our firm forever. Our founding partner was in the emergency room and it didn’t look good. We lost Steve San Filippo the next day due to heart failure. Steve was still very active in…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.